Showing posts with label VMworld. Show all posts
Showing posts with label VMworld. Show all posts

Tuesday, May 08, 2012

For Acorda Therapeutics, Disaster Recovery Protects Vital Enterprise Assets and Smooths Way to Data-Center Flexibility and Migration

Transcript of a sponsored podcast discussion on how a fine-tuned disaster recovery program can produce benefits across the IT landscape.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

Today, we present a sponsored podcast discussion on how biotechnology services provider Acorda Therapeutics has implemented a strategic disaster recovery (DR) capability to protect its highly virtualized IT operations and data.

We will see how Acorda Therapeutics’ use of advanced backup and DR best practices and products has helped it to manage rapid growth, cut energy costs, and gain the means to recover and manage applications and data faster. We will also see how these advanced DR benefits have led to other data center flexibly and even migration benefits. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here to share more detail on how modernizing DR has helped improve many aspects of Acorda Therapeutics’ responsiveness is Josh Bauer, Senior Manager of Network Operations at Acorda Therapeutics in Hawthorne, New York. Welcome to BriefingsDirect, Josh.

Josh Bauer: Thank you.

Gardner: From a high level, looking at the landscape of how things are changing so rapidly, what do you perceive as being different today about DR than just a few years ago? Is this really a fast moving area?

Bauer: One of the most prominent changes is recovery time, especially with this technology such as virtualization using VMware. You no longer need to restore from physical tape and see recovery times of upwards of 24 hours, something that we hadn’t seen until recently. We implemented Site Recovery Manager (SRM) from VMware and we can now do that same recovery in about four hours.

Gardner: So one of the chief benefits is just moving from tape into a more virtualized environment, where you can get fast turnaround. How about completeness? Is there an element of completeness that has improved as well?

Bauer: Absolutely. We're constantly replicating using RecoverPoint and we can get data up to the minute, versus tape, where you are at the whim of whether the backup completed on time -- did everything go to tape, and when was it done? It could have been two days ago, versus now, when it's data that’s 100 percent synced up to a minute ago.

Gardner: I am also wondering, because you are in the healthcare and biotechnology field, are there aspects of this that appeal to you from a compliance or regulatory perspective as well?

Bauer: Definitely. Four times per year we have to prove that we can recover all of our software and data by doing a DR test. Until we had SRM, we had to do it all from tape, from a cold facility, and it would take us a day, sometimes a day-and-a-half. That’s just not the best way to do things. But now, with SRM, we can always do these tests on the fly, even from our office, from home, or from wherever.

Gardner: Tell me a little bit more about Acorda Therapeutics. You were founded in 1995. Tell us what you do, so our audience can understand the type of company you are and type of products and services you provide.

Recent growth

Bauer: We create treatments for people with multiple sclerosis, spinal cord injuries, or other neurological disorders. We have two marketed drugs in the market right now, the most recent of which, Ampyra, helps people with multiple sclerosis walk better, and it has been a huge success. And that's the main reason we've been growing so much lately.

Gardner: Tell me about this issue of growth. When you started to look at your facilities, your data center, and your infrastructure, you obviously made the move to virtualization in a big way. How did it make sense in your mind to go to a DR improvement and how did that come to bear on this issue of being able to ramp up and deal with a fast growing organization?

Bauer: That was just the next logical step. Prior to virtualization, we were spending a lot of time managing our infrastructure, with all those physical servers. Once we virtualized everything, we spent way less time managing the infrastructure and could spend more time helping the business.

In fact, the IT department itself has become less like a computer repair shop and more like a strategy center. I'm constantly being brought into projects to help the business make the right decisions when it comes to any type of technology.

The next logical step would be to have my team spend less time doing these four-times-a-year DR drills the way I described before. With SRM it’s a few clicks. We're saving so much time and we are able to do other things.

The IT department itself has become less like a computer repair shop and more like a strategy center.



Gardner: Just so we have a sense of the growth, you went from 80 employees a few years ago to how many now?

Bauer: Now, it's about 350.

Gardner: That’s pretty impressive. Obviously, too, in this type of field you're dealing with large amounts of data, data that is structured and unstructured. Give us a sense of the storage and/or data requirements that you're facing?

Bauer: When we had about 80 employees, we probably barely had a terabyte, and now we easily have over 14 terabytes.

Gardner: At a high level, tell me about how you approach this, and if you use partners, how you sought some help in terms of figuring out your journey. What was it that you went to in terms of beginning the journey and how it unfolded and got you to the point today, where you can deal with something like 14 terabytes and moment-by-moment backup capability?

Bauer: Specific to DR or the data recovery?

Gardner: The whole journey. How you approached this problem, got some help, and then got to the level you are now.


Strategic partner

Bauer: It all really started at VMworld. That’s been a fantastic way for me to learn what's out there, what's coming up, and just staying in the know. That’s actually where I met International Computerware, Inc. (ICI), who is one of our strategic partners for storage and virtualization.

I had approached them with the growth issue. We had already started doing virtualization on our own. I had used it at a previous company, but I wasn’t familiar with SRM, and it looked like it might be a nice fit for improving our DR. So ICI came in and they sort of held our hands and helped us with that project.

Specific to storage, they have also helped us make sure that we do better management of growth, anticipate our growth, and show that we have more than what we're going to need, before the growth happens, and they've done some analysis on like what we have. We brought them in before things got too bad.

Gardner: So how about beyond the technology and the products? People and process also play a big role in this. Did this require a big shift in culture or skills when you went from cold tape to this more modern and software-based approach?

Bauer: Not much of a cultural shift, luckily, because of projects like virtualization and how successful we've been. The company trusts us to take on new technologies and they kind of leave it to us.

Within IT, the shift was a good one. It was a reduced workload on them, and it's a much better process.



But within IT, the shift was a good one. It was a reduced workload on them, and it's a much better process. As a result, it got more people in my IT department involved in virtualization as well.

Gardner: I'm intrigued about this relationship between server virtualization and a track record of strong skills and process to moving into DR. Tell me a little bit about your IT environment and your level of virtualization and why that led to a sort of no-brainer, when it came to moving to SRM ,and a higher degree of efficiency, when it comes to DR?

Bauer: Since using VMware, we've noticed uptime upwards of three nines monthly. Before that, when we were mostly a physical environment, it was nowhere near that much. We had physical servers going down all the time.

VMware immediately gained our trust, seeing that they came out with this product for DR. It was a name that we trusted. Then, we played with it for a while, and it worked out fantastically.

It's all about trusting VMware and then, again, ICI, working with them. They just know their stuff. We have a lot of different partners we work with, but we prefer to use ICI, because they really focus on doing things properly. It's more about working with someone that really knows what they are doing. They understand that we have some skills, as well. They're not trying to sell us something we don’t need.

Gardner: I believe that ICI was named VMware Business Continuity Partner of the Year in 2011. So clearly there is a strong relationship between them and VMware. But getting back to the products, do you recall what degree of virtualization you have among your servers?

95 percent virtualized

Bauer: We are 95 percent virtualized here. The only thing that’s not virtual is our fax server, which requires a physical fax board and that’s about it. Everything else is virtual.

Gardner: So this is across all tiered apps, tier one, three, four?

Bauer: That’s correct, our SQL apps, our Exchange, everything you can think of is virtualized.

Gardner: I understand you're using vSphere 5. You're on vCenter SRM 5. That only came out towards the end of last year. So you just jumped right on that.

Bauer: Oh, I didn’t waste any time. We were very excited about it, especially this new option of using a failback, which wasn’t really part of SRM Version 4.

Gardner: Tell us a little bit more about why that’s important to you.

They've certainly fixed some of the bugs, and the interface is much better. The whole testing process seems to be a lot more smooth.



Bauer: If you ever have the very unlikely event of a a disaster, when you do a recovery, you're now operating off of the disaster equipment or recovery equipment. While that’s happening, people are still saving files and generating new data. If you were to just simply turn on the original equipment again, all that data would be lost. So you need to fail back to re-sync everything.

With SRM Version 4, you had to configure two one-way recovery systems. So it would take a lot more time. But now with failback, it's a lot more smooth, kind of built-in.

Gardner: How about doing test? If you wanted to try out and see how things were working, perhaps preparing for some of those compliance and regulatory requirements, does that happen a bit easier as well now with the newer version?

Bauer: We've seen a higher success rate on the new version versus the old one. They've certainly fixed some of the bugs, and the interface is much better. The whole testing process seems to be a lot more smooth.

Gardner: Let's move on to how you know you're doing this correctly. Do you have any metrics? Do you track this? Is there anecdotal evidence from your business users, even those who are involved with the compliance issues? Of course, the number one metric is that you don’t suffer downtime and you don’t lose data, but are there other ways that you look at this and say, "Wow, we're saving money, reducing workload, and reducing labor?" Anything along those lines?

Bauer: When we do these four-times-a-year test, we create this lab bubble and we also have a few Windows XP and Windows 7 virtual workstations on there. We invite a few people from the business to log in and test their applications.

They would be protected

So right there, we're getting people outside of IT involved to let them see how cool this is. It also gives them the comfort in knowing that, if there ever were a disaster, they would be protected. They can see it for themselves by actually dialing into the computer and testing things themselves. So there's a huge benefit to that. It deepens the trust between IT and the business.

Gardner: Do you actually have separate data centers that you are backing up to? What's the topology or architecture that you're using?

Bauer: We have two separate data centers, recovery and production.

Gardner: And do you have them far apart in different geographies or do you have them hosted.

Bauer: At the moment they're only a few towns apart, but we are shopping around for a data center much further away. We hope to do that in the next six months or so.

Gardner: And this is all in Hawthorne, New York. Is that correct?

We reduced the footprint by easily 75 percent by not needing so many physical servers.



Bauer: Right.

Gardner: Looking to the future, one other area I wanted to hit on, which is important to a lot of folks, especially in some overseas markets, is this issue about energy. Did you have any impact on energy and/or storage costs associated with the total life cycle of the data?

Bauer: We reduced the footprint by easily 75 percent by not needing so many physical servers. That’s a pretty huge shout-out to VMware there. Also, we're not using that much power. We don’t need as big a data center. Not as much cooling is needed. There's a whole assortment of things, when you take out all the physical servers.

Gardner: Now, looking to the future, other areas that people have described as a segue from going to high virtualization, exploiting the latest technologies in DR, is to start thinking about desktop virtualization infrastructure (VDI) and desktop-as-a-service. They're even looking at cloud and hybrid-cloud models for hosting apps, then backing them up and recovering them in different data centers, which you've alluded to. Do you have any thoughts about where this could possibly lead?

Bauer: In fact, if you were going to ask me what my next initiative was going to be, and you didn’t mention desktops, that’s the first thing that would have come to mind. We're starting to explore replacing our laptops with virtual desktops. I'm hoping this is something that we could implement next year.

Right way to go


This seems like the right way to go, because our helpdesk team spends too much time swapping out laptops or replacing laptops that are dropped on the ground. You're looking at a small thin client, which is the fraction of the cost of a laptop. Plus, the data is no longer kept in a laptop. There are no security or compliance issues. You can l just give them a thin client, and they are back in business.

Gardner: So you rest easily of course with good DR, but you rest easy, as well, when your intellectual property is all well protected across the entire spectrum of its deployment and use in local storage.

Bauer: Exactly. It makes everybody in this company, especially at the top-level, nervous to know that some sensitive data still does make it out to the laptops. We tell people to save everything to their network drives, but without using thin clients and virtual desktops, there's no other way to force that.

Gardner: How about advice for those folks that might be moving towards a more modern DR journey, as you described it? What would you advise to them as they begin, and what lessons might you have learned that you could share?

Bauer: First off, do it. You're going to be glad that you did. The good thing about this is that you can do it in parallel with your current DR plans. You don’t have to change your existing recovery plans. You can take as much time as you want to set it up right. And the key is to set up a demonstration for the key business owners and players that are going to make the decision on the change.

Set it up right with a handful of important apps, important VMs, and then just show it to people. Once they see how great it works, you're definitely going to want to change.

Gardner: And that disruption, or the lack of disruption I suppose I should say, when you're implementing this seems to be important too. Any thoughts about what you might be able to inform people about, when it comes to level or lack of level of disruption when you're putting this together?

Bauer: As I said, you can do this in parallel. As you're setting up this new environment, it doesn’t affect your existing environment whatsoever.

The key is to set up a demonstration for the key business owners and players that are going to make the decision on the change.



Gardner: A matter of flipping the switch.

Bauer: Exactly.

Gardner: Anything else you would like to offer in terms of your thoughts on strategic and tactical benefits around DR and your journey?

Bauer: It's always helpful to have some outside help. No matter how skilled you are, it's always good to have a second pair of eyes look at the work that you did, if for nothing more than to confirm that you've done everything you could and your plans are solid. It's helpful to have a partner like ICI.

Gardner: Great. We've been talking about how biotechnology services provider Acorda Therapeutics has implemented a strategic DR capability to augment its highly virtualized IT operations. And we have seen quite a few tactical and strategic benefits for that for their IT group, as well as for the larger organization and its requirements as a healthcare provider, for compliance, regulation, and protection of their assets.

Thanks so much to our guest. We've been here with Josh Bauer. He is the Senior Manager of Network Operations for Acorda Therapeutics. Thanks so much, Josh.

Bauer: Thank you.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks again for joining, and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a sponsored podcast discussion on how a fine-tuned disaster recovery program can produce benefits across the IT landscape. Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

You may also be interested in:

Thursday, January 05, 2012

Travel Giant TUI Group Leverages Virtualization Management Tools to Drastically Improve IT Performance Troubleshooting

Transcript of a BriefingsDirect podcast on how to achieve better systems management in cloud and virtualized environments.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

Today, we present a sponsored podcast discussion on how global travel and tourism giant TUI Group IT organization TUI InfoTec has come to grips with managing IT operations better, especially in mixed environments like hybrid clouds.

The critical need to better identify performance issues and outages prompted TUI InfoTec to find ways to cut time to troubleshooting. We’ll hear about their efforts and how they’ve resulted in a 50 percent reduction in the time needed to identify the causes of such problems.

Here to tell us about better systems management in heterogeneous cloud environments and in virtualized environments is Christian Rudolph, Infrastructure Architect at TUI InfoTec in Hanover, Germany. Welcome to the show, Christian. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Christian Rudolph: Hi, Dana. Thank you.

Gardner: Tell me a little bit about TUI, and TUI InfoTec. I know you’re very big in Germany, but we have readers and listeners from around the world. Tell us a little bit about your travel and tourism company?

Rudolph: TUI InfoTec is an external IT provider for the TUI AG Group. The TUI AG Group is a European leading company in travel and tourism. They're very large in Germany, in the UK, and also in other European countries. They’re not presently doing a lot of business in the US.

We started as an internal IT organization from TUI Germany, and moved in 2006 to an external service provider for the TUI AG and other companies. We're a joint venture company with Sonata Software Ltd., which holds about 50 percent of the company. We're responsible for all the business-critical IT for TUI AG group like the booking systems, the access planning system, and all the other systems related to the business of the TUI AG group.

Gardner: So many mission-critical applications and systems involved here.

Rudolph: Yes, that’s correct. If it comes to an outage of the IT systems we lose a lot of money. So we have to take care that everything is working and running in the infrastructure.

Gardner: To what degree are you into virtualization? Are you highly virtualized in many apps or in certain apps? How is your landscape for virtualization currently?

Rudolph: We started with a small proof of concept in a Windows environment and we're now up to having 60 percent of our infrastructures virtualized. With most of the important systems, like our booking system. Nearly everything in this infrastructure is now virtualized.

60 percent Windows

W
e’re 60 percent in the Windows environment, and 20 percent in the UNIX environment, which is virtualized, and we're currently planning to go further -- to 80 percent virtualization in the total landscape. That's our current state, and we’ve driven more and more to a virtualized infrastructure for all the mission-critical systems.

Gardner: Are you taking that next step to private cloud, having that fuller benefit of a fabric approach to infrastructure? Have you gone a significant amount in that direction as well?

Rudolph: We’re currently thinking about planning our private cloud for our development team. We're also starting to take a look at how, from a cost perspective, we can do the best for our customers. Maybe we can include peak trading for some of the systems. We have a great opening for producing catalogs for the customer, so that they're able to connect our internal cloud over to external clouds and have the hybrid clouds then in place.

Gardner: So an important aspect of being able to move in that direction is to have great management and insights. Tell us a little bit about how you approached this issue. What did you need to accomplish in order to have a higher degree of success, when it comes to troubleshooting and remediation around IT issues?

Rudolph: We're a very silo-based environment. So we have dedicated network storage and a server team responsible for resolving issues in our infrastructure. What we've seen in the past were a lot of problems in getting the people together. Everybody had different management tools from the different vendors and nobody had an over-all view about the infrastructure.

We're also starting to take a look at how, from a cost perspective, we can do the best for our customers.



This is where we evaluated vCenter Operations to get an over-all overview about our infrastructure and to get a deep dive into our infrastructure to take a look at how can we solve problems faster and how this could help us in the normal process.

Gardner: What did you do? What was your path to solving these issues?

Rudolph: Normally when we have performance issues, our responsibilities are not very clear -- this is a server problem, a network problem, an OS system problem, or this is only the end-user who has a problem. He feels that the application isn't fast enough. In the past, we had a large problem getting information all together.

Now we have vCenter Operations on a single pane of glass that can roll down to the storage network and also the infrastructure CPU memory resources to have a clear overview of what could be the first root cause of an issue or performance for the end user. We've tried to figure out how can we bring it better together, and for us vCenter Operations, it’s a single pane of glass.

Gardner: Which version of vCenter Operations or what other VMware products have you been using in order to provide this singular but comprehensive view?

Rudolph: We currently use the vCenter Operations 1.0 Standard version, but we're in the beta program currently for 5.0. It's a new version, which comes out [in 2012] with vCenter Operations 5.0. These version give us the ability to do capacity planning and also performance analysis in one view so that we can adapt the things we have discovered in normal business hours for the system and also to do capacity planning for the future.

Gardner: Okay. How has that beta worked out? Are some of these features something that you think will be of value to you?

A good overview


Rudolph: We have two or three good cases there. This has really helped us in the normal business. We've been running with the beta for two months and what we've detected is that we have a good overview, because we have some multi-vCenter environments. We have, in total, three productive vCenters and we need to discover all of them. We had a problem, because we can't use Linked Mode for the vCenters. We had no central view for all the systems to get a performance overview of the system.

And there is a second step. We didn't have the capacity in the same view. So we weren't able to do capacity planning, until we manually got all the information from the different vCenters to have a consolidated planning view. For us, this is one of the most important things that we can do for planning in one place for all our vCenters and also know how many capacity hours are left for new machines. So we increased our time to deliver a virtual machine (VM).

Gardner: So having gained better insight and experimenting with even more and improved features and functions, perhaps you could share with us some of the pay-offs. What have you gained? What has this better IT visibility in operations and remediation brought to you in technical and in business terms?

Rudolph: The process is very easy, because we've seen that we reduced the time until we can deliver our root cause for our known problem by nearly 50 percent. We reduced the time for doing that, and this is also the best case for our customers -- that we can deliver faster solution for a system problem.

The second thing we've seen is that we can see earlier information about how the system is feeling? Through vCenter Operations and through the health status in the vC Ops we can see how our end-users feel. We can detect some problems before they occur, and that’s the best use case we can ever have.

When we detect problems faster and can resolve them faster, they have faster usage of the product.



Gardner: I see, you mentioned support. Are your folks that are providing internal support in helpdesk for various users throughout your large company benefitting from this as well?

Rudolph: Our end-users have also benefited from the products, because when we detect problems faster and can resolve them faster, they have faster usage of the product. Because it can detect problems before they occur, it can be proactive for the end-user. And when the end-users don’t have any problems, it's good for our helpdesk.

Gardner: How about looking towards the future? We talked a little bit about your use of improved operations, but will this become important when you move to more cloud, software-as-a-service (SaaS), and/or mobile types of activities. How important is this proactive ability in management as you innovate?

Rudolph: It's very important for us. We currently have the vCenter orchestration platform implemented, and we're starting to deliver to the end-user a service portal. Where they can request more-and-more VMs. When we didn’t have the products to monitor this system and we come to great trouble. How can we else go further, maybe to a hybrid cloud environment, if we can’t manage our private cloud like now with the vCenter Orchestrator and also with the vC Ops.

Gardner: Taking a step back and reviewing how things have gone, do you have any recommendations or advice for other companies that might be pursuing higher levels of virtualization and perhaps looking for similar reduction in meantime to solution for problems?

Two recommendations

Rudolph: I see two recommendations. Not many people know how powerful vCenter Orchestration is. This is one powerful tool as an automatic way for deployment, for maintaining, and also to do some other basic tasks in your virtual infrastructure. This is one important step for us to go to a higher virtualization ratio, because it can be delivered faster to our end-users.

The second thing is really to take a look at vCenter Operations and definitely to the new version that’s coming up. This really helps us to understand how my infrastructure is working. When I don’t know that, I may have problem with one of my disks and I/O and this reflects back to one VM especially. You have to know that, otherwise you don’t have recognition from the end-user that virtualization is really working and that you can bring mission-critical systems to the virtual infrastructure.

Gardner: So the success using these tools can really lead to a much broader strategic success in the overall adoption of IT.

Rudolph: Yes, that’s correct.

Gardner: We’ve been talking about how global travel and tourism giant TUI Group’s internal IT organization has come to grips with managing IT operations better especially as they approach new environments like hybrid clouds.

Not many people know how powerful vCenter Orchestration is. This is one powerful tool.



I’d like to thank our guest. We’ve been here with Christian Rudolph. He is an Infrastructure Architect in the TUI InfoTec Group in Hanover, thank you sir.

Rudolph: Thank you.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks also to our audience for joining us, and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a BriefingsDirect podcast on how to achieve better systems management in cloud and virtualized environments. Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

You may also be interested in:

Thursday, September 08, 2011

Tampa Bay Rays Hit Home Run with Virtualization That Enables Tablets Applications Delivery in the Field

Transcript of a BriefingsDirect podcast from WMworld 2011 Conference in Las Vegas on how a major league baseball team is streamlining operations with virtual technology.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the VMworld 2011 Conference in Las Vegas. We're here in the week of August 29 to explore the latest in cloud computing and virtualization infrastructure developments.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I’ll be your host throughout this series of VMware-sponsored BriefingsDirect discussions.

Today’s consensus is no longer around an "if" for cloud computing and large-scale virtualization, but the "when," and what types of cloud models are best suited for any particular business.

The present challenge then is about the proper transitions to improved IT for better business results. Our next VMworld case study interview focuses on the Tampa Bay Rays, a Major League Baseball team that's using an extensive amount of virtualization.

They're also extending the value of virtualization into disaster recovery (DR). And they have just started bringing more and more of their applications, data, and processes out to the mobile tier using virtualization and thin-client approaches to make the mobile device, the tablet, super powerful for them.

Please join me now in welcoming Juan Ramirez, Senior Director for Information Technology with the Tampa Bay Rays. Welcome to BriefingsDirect, Juan. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Juan Ramirez: Thank you. How are you?

Gardner: I'm doing great. We know that you're a baseball team. People understand the sports side of things, but obviously there's a lot more to a baseball franchise these days when it comes to technology and media and distribution. So we're going to hear some more about how that works. Tell me a little bit first about the size of your IT organization. What does it take to support a major league team?

Ramirez: First of all, coming from a small-market team, we don’t have the luxury to have a large IT department to support the 300 plus users that we currently have. So it’s very important for us to be very proactive and be ahead of the game.

It is a 24×7 operation, especially during the season, which as we all know, is one of the longest in professional sports, with 162 games per year, not counting playoffs. So it is challenging for us, but I believe that we have a great team.

We also have great resources that we've implemented in the last five or six years and we're on top of it. Without VMware and the different products that we deploy, I think today we'd be in a lot of trouble if we wouldn’t have gone that route.

Gardner: I'm glad that you're optimistic that you're going to be there for the full length of the season, well into the playoffs, perhaps even longer.

Why has virtualization, in general, been good for you? As you say, you're trying to get a lot of bang for your buck. You probably don’t want to be dealing with administration issues, time in and out, day in and day out. Why has virtualization been good for your organization?

A lot of issues

Ramirez: Back in 2007 when we first looked out at virtualization, we had a lot of issues. Our main data center was located at our stadium in Saint Petersburg, Fla. We were actually running out of space. Electricity was a huge problem. We kept hearing from our operations department that our data centers and our equipment were just consuming too much energy.

We had to come up with a new data center. We needed to build something else, because we were just basically outgrowing it. We needed a plan to say, "You know what, this is going to be our new data center. We're going to be there 5 to 10 years," without going back and requesting additional space or consuming more electricity.

That's when everything started. We went from a two-room data center room to basically just using half of that room with virtualization. We started very small -- four hosts to manage our own infrastructure. Now we have 10 hosts in production and growing.

Another dilemma that we had was every time we needed to provision servers, or a new application needed to be introduced, it would have taken weeks, if not a month, for us to procure the proper hardware and software to make this available for different departments. So we needed to cut time on that and make things happen faster. It is a fast business.

Gardner: So I understand that virtualization has been good for you, but to what degree have you actually delved into it? Are you at 60 percent, 70 percent, 80 percent virtualization?

Without VMware and the different products that we deploy, I think today we'd be in a lot of trouble if we wouldn’t have gone that route.



Ramirez: Currently, we're at 95 percent. We had certain goals to start -- about 50 percent -- and gradually every year just adding more and more resources. At 95 percent, you can see that we really value this, and this is the route that our business is going to.

Gardner: Clearly it's working for you. Tell me about how many apps you're supporting? What sort of workloads have you have got? To what degree can we help our listeners understand what it takes to support a major league baseball team from the IT perspective?

Ramirez: From the applications perspective, we have everything from our scanning application, which is homegrown SQL back-end, Windows application front-end, and web-based front-end to our finance departments, Great Plains, Microsoft Great Plains 2010.

We also have our customer relationship management (CRM) system, which runs on a proprietary application from Ticketmaster, to homegrown application. Close to 10-30 applications are used on a daily basis from every department and different aspect, which is incredible.

Our email system, Microsoft Exchange 2010, is 100 percent virtualized. And every new application that comes up in our pipeline is basically virtualized. Going forward, nothing resides in our physical server, which is tremendous for us.

Popular website

Gardner: And of course you are supporting your ball club, so that would be sort of the B2E side of things, but you also have a very big and popular website. Increasingly, I have to imagine, the way that you interact with your fans is as much or more online as it is at the ballpark or on the road, right?

Ramirez: Yes. Our front-end to our fans, raysbaseball.com, is actually managed through MLBAM, a division of MLB.com.

Gardner: Right, so it's sort of a federated, almost a cloud approach I suppose, right?

Ramirez: Correct.

Gardner: Let's get back to what you're doing with virtualization. How has the VMware suite, the stack, helped you out? What have you been using in order to get to that really impressive 95 percent level?

Ramirez: When we started it, we wanted to go slow and to make sure that everyone throughout the organization had a good feel for it, a good vibe. Once we earned the trust from the different departments and other department heads, we introduced it, we showed them and we trained them. It was a no-brainer. Everyone was on board. Everyone loved the technology. Just loved the fact that while it previously took weeks and months for them to provision anything from our department, it's now hours, at the most, which is great.

It also helps us big time with DR. Our second data center is located in our Port Charlotte Spring Training facility. It's easier for us to move workloads, depending on where we're at in the season and the time of the year. We can move a machine from the production main data center to the backup data center and provide those resources over to our different departments.

Gardner: That’s interesting. For your DR, how long have you been doing that, and what have you been using to manage that. That could be kind of a thorny problem for folks to decide what resources to allocate and what to keep in which data center and so forth?

Ramirez: When we started it, it was a very tough decision, because we wanted to do everything automated, but management did not see the need for it. So we actually started with manual processes. We started building a data center down in Port Charlotte. We did some migrations and that didn’t work out too well. So we came back to the drawing board and said, we need a tool that can help us automate this process. This has to be 100 percent automated.

We came back to the drawing board and said, we need a tool that can help us automate this process. This has to be 100 percent automated.



Our recovery manager had just come out and we wanted to test it. We actually beta tested it and received some eval licenses. We put together a quick product to show administration and management how good the product was and how important it was to us, especially in the location that we are at.

The rest is basically history. We have pretty much 100 percent coverage on everything that is virtualized. We're able to take periodic snaps and move them over to the VR facility, where we do a weekly test of each individual virtual machine (VM).

Gardner: Yes. So that must make you sleep a little better during hurricane season I imagine?

Ramirez: Absolutely. It used to be nightmare from June to the end of September around here, but not anymore.

Gardner: Let's move into this other innovative area you have been experimenting with, and it's the use of VMware View 4.6, the latest version. You've been involved with moving into thin clients, virtualized desktops, and I understand also using mobile apps on tablets. Tell me why that's been important for you and what you've done?

250 remote users

Ramirez: Throughout the year, we've grown tremendously. We now have close to 250 remote users. All those remote users need to be equipped with very expensive laptops. It's very expensive and very hard to manage.

We're a small IT department. It's very hard to track down 250 users throughout the year. It's very hard to keep older machines up-to-date. When something goes wrong, it gets ugly pretty fast. We needed to get an alternative and come up with a plan where it would be easier to manage, where it would be easier for them to conduct their work.

We started very basic by putting the in VMware View client. First of all, we set up a lab here and asked a few of our key guys to test and give us some feedback. The feedback was overwhelming. We started with five or six guys, and now we probably have close to 65 users using it on a daily basis.

Users have come back and handed in their laptops. Now, they're strictly on iPad or Android tablet, which is tremendous for us. It's easier for my department to manage. It's easier for them to go out there on the field and just use a lightweight device to connect and conduct business with it.

So it's big for us right now. It should be a huge hit in the upcoming year. With our development department, everything that we are projecting is basically basing it on VMware View.

Users have come back and handed in their laptops. Now, they're strictly on iPad or Android tablet, which is tremendous for us.



Gardner: In addition to VMware View, you also seem to be using an iPad app, how did that come about? How does that fit into the equation?

Ramirez: That came as we started adding more users and receiving feedback. I started using it for my daily management show, introduced a few key personnel to it, and they liked the idea. Now, everyone is basically using that app to connect and do most of their work.

We decided to introduce other departments and show them the capability and how easy it is to connect and get their business done without turning on their laptop -- waiting for it to boot, the VPN, the password, and all that stuff that sometimes gets in the way.

Gardner: I understand you have scouts, managers, you have lots of folks out in the field. They're at ballparks. They're watching ballplayers. They're in the field, and can they just download an iPad app and then sign into VMware View. How do they actually connect in, and what are the logistics for really linking your resources and apps out to that field?

Everyone wants a tablet

Ramirez: Everyone in the organization, I guess, wants a tablet. They come to us, which helps us big time. Normally we do the procurement for them, or if they go out there and buy it, they will just bring it over to us, and by default our installation and process includes that application. It's the first application that they're introduced to.

My department is able to figure the necessary settings on the application and just leave it ready for them and let them know that right now you can just use your iPad application to connect into your resources and conduct, and use most of the applications that you will be using on a daily basis. It's a big plus for us and for the user. They just love the fact that they have a small application, a small tablet, and one application to deal with. Everything else is handled from our end.

Gardner: So this is productivity for you, because you're supporting more users in the way that they want to work, probably with fewer resources when it all comes down to it, when you can consolidate. And then they're getting that added productivity of access to the data and the apps wherever they are, whenever they want to use it. So it's kind of a win-win.

Ramirez: Absolutely. From a management perspective, it’s great, it's awesome, getting apps for a better application and a better system to have deployed.

We've had nightmares throughout the years, lost laptops with very sensitive information. We have to protect users, and there are so many things that goes on on a daily basis. Now if there's an issue, it just takes seconds to correct, and the users just go back in and continue doing their work.

From a management perspective, it’s great, it's awesome, getting apps for a better application and a better system to have deployed.



Gardner: Let’s look at some of the metrics of success here. We've talked about virtualization in general. We've talked about disaster recovery and also the thin apps and iPad tablet mobile-tier benefit.

Do you have any statistics of what any of these have done for you, maybe in the form of hardware expenses or energy use or even real estate? What’s been the return on investment (ROI) for you moving in these directions?

Ramirez: The ROI has been huge. We used to buy 10-15 servers on a yearly basis. Now, we just procure our servers every three or four years. We get hit from left and right with different departments. They have different needs -- we need 10 servers, we need 15 servers. We no longer have to procure those and spend all that money right away. We have resources allocated for it.

So the ROI has been there. As a matter of fact, we did research two years ago and have discovered that on our initial investment for both data centers the return on investment was 24 months, which was probably more than we thought. We didn’t realize how fast we were able to recoup our investment and how much flexibility we had moving forward.

For DR, we were coming from a situation where we had nothing. Everything was in one data center, and if a storm came by, we would basically be out of business. Having a fully automated system in place is huge for us.

Very important

I
don’t even know where to start and what number to tag this with, but it is very important to us. It has helped with insurance cost. It has helped with just the ease of everyone knowing that if something happens near our stadium, we have our data and we can still conduct business moving forward.

Gardner: Other than the anecdotal side of the productivity from your end-users, are there any hard numbers that you can apply to the mobile? Are you buying fewer laptops, for example?

Ramirez: Yes, we are buying fewer laptops. We no longer need all the extra services that with 250 laptops can get very costly. Instead of ordering an $1,800 laptop for a user, which normally lives 12-24 months, now we can just buy an iPad or have the users use their own iPad, and connect. That makes a big saving for us going forward.

Gardner: Juan, we're almost out of time. I was curious about what your next steps are. Maybe you're thinking about private cloud. Maybe you're going to take that high virtualization and utilization rate and extend it into more of a fabric for your applications or even hybrid activities. Any thoughts around where you're going to take your goals around productivity and efficiency next?

Ramirez: We have very big plans to move ahead and try to be 99 percent virtualized. Private cloud is very important. It's high for us. We keep growing, and our needs and demands are huge. So we definitely have a lot of plans.

We have very big plans to move ahead and try to be 99 percent virtualized. Private cloud is very important.



Coming down the line, we're counting big on the upcoming vSphere 5 and SRM 5. That’s going to help us tremendously. It has some features there that are must-have for us.

Again, moving forward, application development and everything will hopefully be based on a thin app and ease of use and administration for our users. VMware View is another big component for us.

Gardner: We've been talking about some successful implementations of virtualization in general, advancing into disaster recovery, and then also enjoying thin app and virtualized desktop benefits with a view to the cloud in the future.

We've been talking with Juan Ramirez, Senior Director of Information Technology with the Tampa Bay Rays. Juan, thanks so much for your time.

Ramirez: Thank you very much.

Gardner: And thanks to our audience for joining this special podcast coming to you from the 2011 VMworld Conference in Las Vegas.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of VMware-sponsored BriefingsDirect discussions. Thanks again for listening and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a BriefingsDirect podcast from WMworld 2011 Conference in Las Vegas on how a major league baseball team is streamlining operations with virtual technology.Copyright Interarbor Solutions, LLC, 2005-2011. All rights reserved.

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Thursday, September 01, 2011

VMware's Carl Eschenbach on the Scope and Depth of Cloud Computing and How CIOs Will Have to Adapt

Transcript of a BriefingsDirect podcast from the VMworld 2011 Conference on the cloud era and what it means for IT.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the VMworld 2011 Conference in Las Vegas. We're here in the week of August 29 to explore the latest in cloud computing and virtualization infrastructure developments.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I’ll be your host throughout this series of VMware-sponsored BriefingsDirect discussions.

Here at VMworld, amid a a flurry of new product news, partner ecosystem developments, and on-stage customer testimonials, the scope and depth of the impact of cloud computing has become crystal clear.

The move to cloud is far more than an IT delivery model adjustment. It really presents a unique opportunity to get IT -- and the business of IT -- right at the highest levels. Few people have as a comprehensive a view of the impact of cloud computing than our special guest, Carl Eschenbach, Co-President of VMware, responsible for customer operations. Welcome to the show, Carl.

Carl Eschenbach: Thanks, Dana. I appreciate you having me.

Gardner: As we're wrapping up the show here -- and I have to congratulate you on a very high energy and quite a large event -- we're seeing that this really is a sea change in the IT industry. I'm curious about the issue of relevancy. Some people seem to think that this move to cloud and this major transition makes IT less relevant. Do you agree, and how are the CIOs you are talking to viewing it?

Eschenbach: Let me start off by saying that it has been a very exciting show here at VMworld. We had 20,000 plus people in attendance, and I can tell you that the energy at this show only proves that our industry is going through a major transformation towards cloud computing.

When people ask if it's real or if it's happening, I can tell you unequivocally that the answer is yes. In fact, one of the things that VMware is so excited about is our position around cloud computing.

The reason I say that is that the cloud era is here, and VMware has the solutions to help our customers actually bridge the gap between their existing data centers and legacy applications to this new world of cloud computing. It's us and the strength of our ecosystem partners who are leading this technology innovation and services that enable people to accelerate their cloud adoption.

So while it's true there are some CIOs who are resistant or hesitant to move to the cloud, it's not whether they're going to in the future. It's really how fast. Clearly people are thinking about it. They need help along the way, because they need to bridge their existing investments, as I said earlier, to move to the cloud.

Hybrid cloud

Once they find a way to do that in a very secure manner, people will start to build not public cloud offerings and solutions, not private cloud offerings and solutions, but they will truly build what we call a hybrid cloud.

Gardner: You seem to be saying that IT becomes more fundamental, that the role of IT, whether it's public, private, or hybrid cloud, becomes a strategic partner at the highest level of the companies?

Eschenbach: IT needs to become a strategic asset or weapon to help drive revenue generation for the company. It no longer needs to be a cost center or just something that becomes a barrier to success for the company.

Today, in a lot of cases, people look at IT as the barrier, meaning they're not agile enough to service and support the line of business. In effect, what happens when you start to build either a private or public cloud, is that they actually become opaque. They become transparent to the line of business.

There's no longer an issue or challenge with how fast a company can roll out a new business opportunity or solution. It's actually removed now, when it gets to IT or the existing CIO organization, because they take that away. They're able to service them much faster, because when you deploy cloud-based solutions, you have a much more agile infrastructure to support the line of business.

When you start to build either a private or public cloud, is that they actually become opaque. They become transparent to the line of business.



Gardner: We've been hearing about cloud infrastructure management, cloud application platforms, end user computing, and additional use of virtualization on the client tier. This is coming together as a seamless strategy, and I'm curious about the paybacks.

Those companies that are biting this off fully, that are going full bore at cloud at these different levels, seem to be getting a lot back in return. Do you see this as a whole greater than the sum of the parts? Is there an advantage to being a full cloud-enabled organization?

Eschenbach: There clearly is, Dana. We have customers that are going through multiple phases of a journey towards a cloud platform.

First, everyone has to start with just thinking about how they'll virtualize their existing assets and their data center, which is exactly what VMware has done over the last many years. We've helped our customers drive out a lot of CAPEX savings in IT by just moving to a highly virtualized environment.

But what cloud brings is more than just CAPEX savings. It brings OPEX savings and operational savings, because when you move from a highly virtualized infrastructure to a true private, public, or hybrid cloud, you are now focused on leveraging management and automation tools, which really then focuses on the OPEX savings you get.

Business benefit

So again, moving from a highly virtualized environment moves you from a technical discussion and a CAPEX savings discussion to one that’s more of a business benefit by leveraging cloud, because of the management and automation you put around that highly virtualized environment, therefore leading to much more agile infrastructure to service the business.

Gardner: I've been talking to a number of customers this week and I'm certainly hearing from them that the more they adopt and adapt to cloud, the better the returns. They're seeing better disaster recovery efficiencies. They're getting better data efficiencies. They're doing better with their networks. It seems as if it becomes pervasive.

But I'm wondering too Carl, for those companies that resist this, are they facing a penalty? It seems to me that they could be at a competitive disadvantage pretty quickly.

Eschenbach: Among our customers, the people who typically resist moving to cloud-based architectures or solutions are actually the CIOs and their infrastructure team itself.

The reason for that is that the line of business has this notion,or has this understanding, that they can move to public cloud models and it's much cheaper, faster, and in some cases, they think more reliable. In effect, they forget that the CIO has processes in place, has existing expenses on building out its infrastructure, has security, compliance, and controls of the IT that’s already running on that infrastructure.

The CIOs are really the ones who may resist cloud today, but in the end they're the ones who have to move to a cloud faster, so the line of business does not go around them and fall into alternatives to support the business.



If we can help the CIO build out a cloud infrastructure within their own four walls of their data center, the line of business would much rather leverage them, if they can get all the security, compliance, and controls that they are accustomed to getting, but get it at a faster, cheaper rate, which is the promise of the public cloud.

So the CIOs are really the ones who may resist cloud today, but in the end they're the ones who have to move to a cloud faster, so the line of business does not go around them and fall into alternatives to support the business.

Gardner: That gets back to that relevancy. It seems to me that they risk becoming irrelevant if they resist, but they could actually increase their role and importance in the organization by embracing cloud.

Eschenbach: No question. There was an example on stage here. I had an opportunity to interview the CIO at Revlon. One of the things that he talked about was the fact that he increased the IT project throughput through his organization by 300 percent, when he built out a highly automated, private-cloud infrastructure.

What's happened, he said, is that the line of business and his business partners no longer think of IT as the barrier or the roadblock to rolling out new revenue-generating services. Instead they look to them, because they know they can service them in a much faster way.

Large ecosystem

Gardner: I look around me here at the show and I see some of the largest corporations in the world. I also see some of the largest IT vendors in the world. There's a big ecosystem that’s developed here.

But I'm also seeing smaller companies. So cloud’s message, cloud’s value to small to medium-sized business (SMBs), is it just as good as what we are telling them in terms of their enterprise size companies and the benefits. Or is there even greater opportunity for SMBs?

Eschenbach: Cloud provides business benefit for all types of customers, regardless of the vertical market segment they're in or their size and scope.

If you think about cloud computing, the promise it brings customers is the ability to get access to infrastructure and data in a very cost-efficient, rapid way and only pay for what you use. It's a great value proposition, regardless of size and scope of your organization and company.

With that being said, some of the people moving to cloud services first are actually SMB organizations and companies, because they don’t necessarily have the IT skill set that’s required to keep up with the business demands. Therefore, if they can get this service from someone else, and get a service level agreement (SLA) that’s relevant to their business, then they will move to a cloud model faster than the large enterprises will.

We're seeing many SMB and mid-sized companies move to cloud-based models and offerings much faster than the large enterprise or the multinationals.



We're seeing many SMB and mid-sized companies move to cloud-based models and offerings much faster than the large enterprise or the multinationals.

Gardner: Let's slice it another way. How about vertical industry-specific clouds? We've started to see a little bit of this. NYSE is probably a great example. Do you expect to see more of that, where we've got intermediaries between a general-purpose cloud approach and that more specific to the business processes that are germane and relevant to specific industries?

Eschenbach: We're really excited about the partnership we've formed with the NYSE Euronext and the Capital Markets Community cloud that we had announced back in May. The feedback from that announcement has been pretty positive.

In fact, their CIO was on stage with me just the other day, and he not only spoke about how they're supporting their own infrastructure at NYSE Euronext based on vSphere, but now with this Capital Markets cloud they are taking some of their same services and offering them to this new community cloud market.

While that is the first cloud that was really stood up, we do expect and believe that there will be other vertical clouds that are going to be stood up, whether it's in the federal government, where there’s already been some announcements around that.

Trend will continue

I
also think you can anticipate seeing some other financial services clouds, as well as healthcare clouds, being stood up as well. This is a trend that will continue.

One of the reasons we believe it will continue is because people can stand up clouds and bring very specific business benefit that is very repeatable across the customers who are going to run on that cloud because they are in the same vertical. If they have the same compliance issues, or security, or other regulatory things that they have to adhere to, building a community cloud for one specific vertical is a lot easier than trying to serve an entire market with multiple, vertical clouds.

Gardner: I'm still impressed by the amount of energy I'm seeing here. You'd never know that we have an economic stagnation problem around the world. People here are really jazzed, but I suppose we need to look at this as a trying time as well.

What are you encouraged by in your meetings with folks and discussions in terms of how they are able to do more with less essentially?

Eschenbach: This week I've had a great opportunity to spend a lot of time with customers and our ecosystem set of partners. I can tell you that everyone is excited for this major tectonic shift we are seeing in the industry, and these shifts only happen every 10 or 20 years.

People are trying to look at IT in a different way. They want IT to be their business partner so that they can differentiate themselves in this global economic environment.



People are starting to say that this whole cloud computing era is coming to life, and people are trying to look at IT in a different way. They want IT to be their business partner so that they can differentiate themselves in this global economic environment.

One thing that VMware and our ecosystem set of partners do is that we allow our customers to do more with less, and that’s kind of a cliché statement. A lot of people say, we will bring IT services and solutions to you and we will allow you to do more with less. Well, quite honestly, if you look back over the history of VMware, that has been a very consistent value proposition that we bring to our customers.

Even potentially in a down market or a market where we have a strong headwind, I believe VMware and the rich set of ecosystem partners we have, we will always move to the top of the pile, when people think about IT investments, because we will indeed reduce their overall CAPEX and OPEX cost, at the same time providing better IT agility for the lines of business.

Gardner: I know it's hard to believe, but in wrapping up here in Las Vegas, we need to keep looking forward. I guess the next VMworld is Copenhagen. So EMEA is next. Any thoughts about what to expect there or any ideas about what the next year, 2012, is going to bring in terms of this ongoing transformation to cloud?

Eschenbach: We're excited about Copenhagen. It's our second year in a row that we will be there servicing our European community of customers and partners, and we expect another record sellout crowd there. So we're excited about that.

Strategic weapon

As we move into 2012, our customers and business partners can continue to bet on VMware as being a very strategic weapon for them to differentiate themselves in this very competitive market.

The thing I will end on here is one thing that we are focused on is helping our customers go through this transformation towards cloud computing in a very programmatic way that allows them to protect their existing assets in the data center, and also protect their legacy applications, but move to a new world of cloud computing all at the same time. That is what excites me in the opportunity we collectively have with our partners as we look into 2012.

We are focused on helping our customers go through this transformation towards cloud computing in a very programmatic way.



Gardner: We've been talking about the impact of cloud computing and how it's having CIOs adjust, but perhaps to make themselves even more relevant, and more of a strategic partner to the business than ever.

We have been joined here by Carl Eschenbach, Co-President at VMware, responsible for customer operations. Thanks so much for taking the time, Carl. I know you've been really busy.

Eschenbach: Thanks, Dana, I appreciate it, and thanks for attending VMworld 2011.

Gardner: And also thanks to our audience for joining this special podcast coming to you from the 2011 VMworld Conference in Las Vegas.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of podcast discussions. Thanks again for listening and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a BriefingsDirect podcast from the VMworld 2011 Conference on the cloud era and what it means for IT. Copyright Interarbor Solutions, LLC, 2005-2011. All rights reserved.

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