Showing posts with label MSP. Show all posts
Showing posts with label MSP. Show all posts

Thursday, March 30, 2023

For UK MSP, optimizing customer experience is key to successful security posture and productivity

Transcript of a discussion on how Scottish MSP Grant McGregor takes the customer experience imperative to new heights, especially as its users move increasingly to hybrid IT models.

Listen to the podcast. Find it on iTunesDownload the transcript. Sponsor: Bitdefender.


Dana Gardner: Welcome to the next edition of the BriefingsDirect podcast series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator.



For managed service providers (MSPs), making the IT infrastructure as invisible as possible isn’t just a “nice-to-have" — it's also elemental to delivering the best customer experience.


Securing IT for these tech services and support users is no different. The less complexity and interference with productivity from the underlying security apparatus — the better.


Today’s BriefingsDirect security innovations discussion examines how Scottish MSP Grant McGregor Ltd. has taken the customer experience imperative to new heights — even as its users move increasingly to hybrid IT models.


Here to share their story of better managing the security experience as a means of enhancing the overall IT services value are our guests, David Lawrence, Co-Founder and Director of IT Support Services and Advice at Grant McGregor in Edinburgh. Welcome, David.


David Lawrence: Thank you for having us.

Gardner: We are also joined by Paul Sinclair, Head of IT Service at Grant McGregor. Welcome, Paul.


Paul Sinclair: Hi, Dana. Many thanks for allowing us to have this opportunity to share our story.


Gardner: David, what are some of the top trends driving the need for MSPs like yourselves to provide risk management solutions that go beyond just endpoint security?


Lawrence: We typically talk about the threat landscape in the context of the threat actor. What  we’ve seen over the last couple of years -- with the need for hybrid working – is really focusing now on keeping the honest, honest -- and the right, right. That’s the knowledge worker, the poor person in the organization who’s trying to do the best they can in a challenging environment.


We see organizations doubling down and asking for our advice on helping them stay right, and that’s through conditional-access policies to protect the organization while away from the central network and with security-awareness training that helps educate those people on best practices.


With cloud protection and cloud backup, a lot of organizations have made further grounds into the cloud landscape on how they can best protect their organizational data. Critically, people are more aware now of managed detection and response (MDR) and extended detection and response (XDR)

 services. They feel that they want a security [blanket] on their organization wherever those people might be working.


Gardner: Tell us about Grant McGregor. What distinguishes you in your mind from other MSPs? How do you enhance your customer experience in particular?


Work safely with right tech support


Lawrence: With 20 years of experience in delivering world-class people support and technology services, we’ve now grown to 21 people who deliver support and advice to more than 1,500 customers and their endpoints.


We want our customers to thrive by creating better and safer places for them to work. And that’s critical. People want to be productive. They want to feel that they have an MSP like us watching out for them. Our service desk team delivers people-centric support, protecting the people themselves and their endpoints. We provide proactive support and administration -- just like an outsourced IT department would.


Our professional services team delivers what we consider a standard practice, but I’m amazed that sometimes it’s not. That’s the quarterly business reviews. Those are really important for providing the advice and guidance for our customers as they make and continue the journey to Microsoft Azure cloud – with security as a service (SECaaS), cloud as a service (CaaS). I think our strength is triage with all their other partners in that sort of technology ecosystem.


Gardner: Paul, how are your needs for securely delivering IT services and support different from three years ago? What are some of the trends driving your ability to adjust and improve to deliver the best possible experience for your customers?


Sinclair: Well, as you know, the world is a much different place than it was three years ago. We’ve had to adjust our own practices. We’ve had a pandemic; we have other crises in the world at the moment as well.


So, we’ve had to adjust as a business and learn how to work remotely, work in a hybrid model, but at the same time deliver that high-end, 100 percent world-class service that we too strive to do. Not only that, but we’ve also had to support our own client base and our client users with their hybrid and remote working needs by identifying and delivering the right security products that keep our customers safe – and their customers safe, as well.


Lawrence: It takes a layered approach. For example, only yesterday we had a threat actor maliciously trying to sneak through. So it requires a number of protection measures in place -- from email protection, to education, to security awareness training, and filtering, as well as using Bitdefender’s Managed Detection and Response (MDR).


And it was only at the last minute through the human firewall, of clicking on the link to remove that email, using Bitdefender, in this case, and the MDR service. It had our back and blocked it. So, again, we’re very focused on educating our customer base. No one size fits all. What we need is a layered approach to security.


Gardner: Because you’re servicing different regions of the UK and you’re servicing different-sized organizations, you need to readily scale up and scale down. How difficult is it to serve the biggest and smallest of your customers?


The future is co-management


Lawrence: There are some challenges. Our sweet spot is probably the 20- to 70-seat-sized organizations. And we’ve strategically made our people-centric services agile enough for those numbers.


The criticality of that is that we want strong partners and strong solutions. We need to know how those solutions work to gain the best out of them. Then all of our people can know what they’re meant to be doing. That’s always been a bit of a journey.


Where we are now is we’re very confident that in using providers like BitdefenderProofpoint, and N-Able that we are using leading-edge solutions. But critically, there needs to be a partnership, and that needs to come from our providers.

Our next growth is through co-managed IT services. That's a really great place to be over the next couple of years. We can take what we've learned, the tools we have, and our partnerships and deliver those at scale to help our customers.

Our next growth is through co-managed IT services. That’s a really great place to be over the next couple of years. That’s because we can take what we’ve learned, the tool sets we have, and our partnerships – such as we have with Bitdefender -- and deliver and scale those co-managed security services to help our customers’ stressed and time-strapped IT departments.


Gardner: What do those co-managed services typically consist of?


Lawrence: You’ve seen the data. It’s incredible in this day and age that a lot of organizations -- even still in the UK -- are not patching the way they should. You would think that would be the number-one priority for these IT departments, to patch with the latest Windows updates, and on the applications, too. But that still isn’t the case. We’re cyber essentials assessors, and we see that for our non-support customers.


So, we want to help them and allow them to focus on the strategic side of their organizations. We have the tool sets to enable them to patch their endpoint devices effectively and attain that very minimal first-level knowledge that they’re secure. And then we can work with them on the SECaaS value. That’s where we can add real value from the experiences we’ve learned from and from the partnerships that we have.


Gardner: Paul, how do you overcome the challenges your customers have with integrating security tools? So often security consists of many different tools, many different underlying technologies. How do you go about that making that all invisible to them?


Sinclair: When David and I first started out many years ago, you needed different applications from different vendors to secure all the threats that were out there. But it was a lot of work and took a lot of time and effort using different products. Over the years, Bitdefender has given us the capability to have a security suite of web protection, a firewall, endpoint protection, USB control, and other security options.


Having this one product as a cloud-based solution -- and that has the integration options with our professional services automation (PSA) and remote monitoring and management (RMM) system as well -- allows us to deploy basically one RMM agent that allows several different security controls to be deployed to any PC at any company very, very quickly. It makes the technical support of that extremely easy. It also makes the deployment and the onboarding of new customers very efficient.


Gardner: Yes, as more of us are more remote across organizations, that has hastened the movement to a remote control agent approach to security. Do you agree, Paul?


Sinclair: Absolutely, yes. It certainly makes it easier than back in the old days of running around to different PCs and asking users to give up their time during the day to allow us to do that. Now we can do that remotely, silently, and very effectively.

Lawrence: We have seen in our MSP peer group in Scotland, and in the UK, that they are cementing their processes and procedures around one or two key products, and in some cases the customer solution. I’m sure this is the same in the United States among mature MSPs. You can only support what you know. You can only train and certify on one key product and in one key area to be the master of one, but not necessarily the master of many.


With Bitdefender, and the other security partners we have, this allows us to focus -- but also put that known stack in place for customers, knowing that we have their backs. And sometimes there are awkward questions from the customers, saying, “Well, you know, I kind of prefer to do it this way” … or “Can I keep this or that security solution?”

Well, we learned from maturity and having the right security posture that the answer needs to be, “No, the answer is no. We’re putting our security stack in to best protect you. And you can hold us accountable, but it needs to be our technology, provided by our partners.”


Gardner: Even as so many organizations are moving to the cloud model, so much of security issues comes back to email. Especially in smaller organizations, email remains the source of a lot of security hiccups.


How important is picking the right email partner and tools in your overall security posture? What  have you found as the right approach to a steady path of productivity given the inherent risks of email?


Lawrence: So, as recently as six years ago, we were probably spending about 60 percent of our day managing email security. You know, the false positives, the stuff that shouldn’t be getting through, and all of the headaches that come from malware and ransomware. It was causing us real pain points.


Manage email to educate users


Sinclair: There are global threats and new sophisticated ways that we’re seeing daily through which criminals are trying to harvest your data. You need the right email security solution that keeps up with the times. Those providers can figure out for you what the new threats are on the back end. Also, we’re no longer having to log on to the systems daily or weekly and tweaking the settings here and there like we used to.

Email security training for end users is a big must now, and we're promoting that to our clients. It only takes one lapse in concentration. Then before you know it, you can be in some serious bother. I'm a big champion of email security training.

One point I would emphasize as well is email security training for the end users. It’s a big must now, and we’re promoting that to our clients. It only takes one lapse in concentration when some of these busy workers remove a dodgy email from quarantine. Then, before you know it, you can be in some real serious bother. So, I’m a big champion of email security training as well as being on top of your security solution updates.


Gardner: Right. Even using the best technology, being successful at security reverts back to behavior. It’s an intangible aspect to all of this. Also, as providers of the best customer experience, you want to embed security measures, make them invisible. That means you need to have the instant visibility into what’s going on in order to react.


So, how well do your tools provide the insights needed to fully exploit the security technology?


Lawrence: There are two sides of the coin when it comes to visibility. One is the proactive nature of being able to look at the data in real time and to make assessments, and the other is to then feed that back to the client.


The reactive nature of the security tools is probably most important because you want to jump on that quickly and effectively to remove threats and then to communicate that to the customer --  what’s happening real time -- and how we’re helping them to quickly get back to a safe place.

We’re choosing solutions that are mature, are a good fit for us, and that also integrate into our PSA and RMM systems. And, you know, Bitdefender, Proofpoint, and other solutions that we use all have APIs (Application Programming Interfaces) that allow us then to interconnect services whereby we can build automation and remove the noise.

A lot of the time now, the artificial intelligence (AI) solves problems for us. Other times, we still need the technology support officers in our organization to see the threats and react quickly. Again, only yesterday we had an incident. Thankfully, the third layer of security jumped in -- and that was Bitdefender. We were all over it very quickly, and we could jump into the ConnectWise and other systems and say, “Yeah, we know exactly how that threat transpired and where it came from.”


The first gate was closed, but the user opened it. The second gate was closed, but the user decided to open that one, too. And lastly, the third gate was definitely shut and was definitely not opening. And that was Bitdefender MDR.


Everything in the world is so quick now, much quicker that it was 10 or 20 years ago. Everybody wants to be able to report data and jump on things quickly. So, yeah, it’s just the right tool set that integrates into our solutions.


Gardner: Paul, what do you look for when it comes to consoles and a management overview? Or even taking the next step to provide compliance and auditing requirements? How do those fit into your customer experience needs when it comes to visibility?


A single pane of transparent glass


Sinclair: We use a reporting service that hooks into our PSA and different security solutions. We send these reports automatically and directly from the product set to the clients on a monthly basis. It shows the non-human tickets, but it also demonstrates the trust in the security services because it shows items that have technically been blocked, deleted, or quarantined. As part of the AI process that David was talking about, these tickets are logged, the product has done the job, and then the ticket is closed.


For us, we’re showing the added value that the security solutions are providing for the client. So then, they have transparency of the tickets that we are doing -- and the security solutions that we’ve put in place as well. That’s automated so we are not using the time on the person’s device to do fault finding. And, for us, we found that is really valuable, these reports, and the clients certainly do as well. They look forward each month to receiving them, and we get feedback on them every month. It’s a great service and tool that we’ve built for that.


Gardner: David, you mentioned Bitdefender and the tools you’re using from them. Give us an overview of what you’re using and how they fit together to meet your needs as an MSP. I’m also wondering if you’re relying on the Bitdefender Security Operations Center (SOC).


Lawrence: We’ve been with Bitdefender for a number of years now. The irony is we were using malware solutions in the past that had a Bitdefender engine. The irony was the vendor just wasn’t just cutting it for us. So, we went to work with Bitdefender directly. We have the confidence that it’s a grown-up solution.


They have been around for many years, and they’re always at the forefront of the technology. The way Bitdefender works for us is we use Bitdefender GravityZone, so every one of our customers will have that standard stack. And then, on top of that, we use Bitdefender EDR and advanced threat technology to secure the endpoints. So, for us, that’s just a given. It’s got that great layer of protection.

The solution doesn't just reactively address threats. They do threat hunting for us. ... There have been so many occasions this year that Bitdefender has jumped onto alerts and challenges with endpoints. ... They really have delivered on the MDR service.

I think of those horrible words in our industry, the “single pane of glass” expression, but that’s what it provides. The Bitdefender GravityZone always evolves, changes, and develops. And, for us, that single pane of glass is a very good system to go in there and see what’s going on in that environment. Last year, we adopted the MDR service from Bitdefender and dipped our toes in that with a couple of our professional services customers.


The solution doesn’t just reactively address threats. They do threat hunting for us. We give them a lot of information on the customer. They look at domain names, their threat landscape, and provide that in a security center so that we can resell that to our customers. We were open to our customers about who ultimately was providing that, and we would work with that partner to have our customers’ back.


There have been so many occasions this year that Bitdefender has jumped onto alerts and challenges with endpoints. And then ultimately we’ve worked together, even saying, "That’s fine, let’s exclude that," or as was the case yesterday, they blocked that threat -- and that’s what we want. Sometimes when you hear technology providers say, “Here’s the service,” and they describe it, you think it’s too good to be true. And actually, that’s not been the case for Bitdefender. It really has worked, and they really have delivered on the MDR service.


Gardner: Paul, anything you’d like to add to your use of Bitdefender, and then also the SOC opportunity?


Sinclair: In terms of the SOC, once we are able to give the right information to Bitdefender, do you know what that allows us to do? It gives us the confidence that the user habits on the PCs are being monitored, and anything that’s unusual is being picked up on.


One of the first things I remember saying to David, once we started seeing the results coming through, was, “Do you know what? I can go to bed at night now and have that good night’s sleep that we never used to get.” You know, you had something niggling in the background. But now I go to bed at night – or on the weekends – with that confidence that user habits are being monitored and looked at and picked up on. And that’s whether that user is in the office, working late, or it’s irrelevant of whatever location in the world they’re in. We know it’s being monitored. For that, and what we did, it’s just second to none.

Gardner: A lot of the benefit that large, sophisticated enterprises had when it came to monitoring behavior and analyzing it didn’t translate down to the smaller organizations, of say 40 to 50 seats. But now with SOC-as-a-service, if you will, the very best of analysis and behavior tracking can be brought to just about anyone.

Sinclair: Absolutely, because when you go to smaller clients than that of 10, 20, or 25, where the user behavior is not necessarily at a company level, they’re still being monitored -- and they’re able to work elsewhere.


We had an example not long ago where an end user decided that they were going to go on holiday and still work, but not let the organization know that they were away. They couldn’t do anything because Bitdefender realized the PC was out of the country and was trying to connect through unsecured networks -- at hotels, restaurants, and things like that. It just blocked them from being able to do anything. So, we were approached by that user, and we were able to then pass that information back on to the client organization ourselves. We acted as the eyes and ears for them.


Lawrence: When we integrated our organization using the Bitdefender MDR service, they had the goal of securing and providing us a SOC capability to the smaller businesses.


Before that, a couple of years ago, there was a manual process between us and the team in the States. We were filling in a spreadsheet, giving them as much customer information -- with the customers’ support -- to understand their organization and ultimately the threat landscape.


Fast-forward a couple of years, and Bitdefender has given us the maturity and MDR foundation so that the process for us as an MSP is a lot easier to get our customers on board with that SOC service. Now we don’t need to spin up a spreadsheet and fill it in. We can jump into the single pane of glass that Bitdefender provides and put up that service straight away and provide them all the information to get those customers secure and enjoying that SOC center.

Gardner: I’d like to quantify some of what we’ve talked about. So, I’m looking for metrics of success. What ways do you measure the overall impact on your customers and their experience? How do you know you’re doing it right and whether your suppliers like Bitdefender are getting the job done?

For happy clients, take their temperature


Lawrence: As an organization, we’re really focused on customer experience, and we have a customer improvement board in our ConnectWise system. We’re consciously seeking that and adjusting feedback from our customers accordingly.


And what’s great with the right tool set in place is it’s so different from the noise that we were describing earlier, about having the wrong security product years ago, and all the wrong malware and ransomware protection in place. It really caused us headaches.

Years ago, our customer happiness was around 94 percent. But over the last 12 months, we've had a score of 97.8 percent. That's telling us we're doing as good of a job as we can. ... We're very happy.

Now, when we review our customer happiness factor, we use Customer Thermometer. And years ago, our customer happiness was probably around 94 percent. But over the last 12 months, we’ve had a customer happiness score of 97.8 percent. That’s telling us weekly, monthly, quarterly, and annually that we’re doing as good a job as we can.


We also survey the key contacts, our key client IT partners within the organization, every six months on the net promoter score (NPS). Again, that’s very positive compared to where it had been. We’re at 69 now, which I think is world class, and 75 percent of promoters. So again, we’re very happy.


And that’s not all just down to selecting the right security tools. That’s having all people that can communicate in English and set the right expectations. But again, so much of our frustrations -- and probably the industry’s frustrations -- come from the wrong tool set. We need the right tools to do our job. That’s critical.


Gardner: Paul, any favorite indicators that assure you of that good night sleep?


Sinclair: Absolutely. Looking at the numbers, we’re seeing a 47 percent decrease in malware infections between our clients from last year to this year. That’s a massive number in a single year.


And that’s not just malware numbers. That has knock-on numbers in terms of technical administration cost savings by using Bitdefender and effectively creating and closing tickets on our PSA system. That’s a 23 percent improvement so far from last year.


What it shows us is we are evolving, and Bitdefender and that technology is evolving with us in the right direction. As long as we see these numbers constantly where they need to be, then yeah, that’s amazing.


Lawrence: The old frustrations were sticking an antivirus malware protection tool on the machines and having the opposite effect for productivity. The wrong malware protection was dragging the poor machines down. I think Paul told me earlier that it was a 10 percent performance gain that we’ve had since using Bitdefender.


Sinclair: Just having that smaller footprint is a big improvement, isn’t it? That smaller footprint from three, four, or five different security products now wrapped down into one. Between the two of us, David and I have been working in this industry for 60 years. We’ve reviewed our security products so often over our 21 years at Grant McGregor from the start and across different technologies. But if the tools weren’t working for the customer, they won’t work for us.

So far with Bitdefender, we have confidence year after year. We’re no longer sitting down and reviewing the Bitdefender technology and stack. We just recommend them as our first product whenever we onboard a new client or user. Bitdefender is the first product that’s recommended and it’s the first product that goes in. Not one client ever has said no. 

Gardner: Those are very impressive numbers, and I commend you for them. But, of course, we can’t rest on our laurels. We have to look for where we go next. For security, it’s never good enough, right?

So, what comes next for Grant McGregor? You mentioned co-managed services, for example. What solutions do you look to next, and how can your providers help you get there?


Keep the honest, honest


Lawrence: We’re in exciting times with exciting new technology. Without the distractions of what’s happening for us in Britain and in Europe, I think there are two trends.


As an organization, we’re focused on helping the end user stay right and honest -- and that means helping put in the right tool set. Those will be focused on data loss protection, enforcing policies for the endpoint, and education systems for security awareness.


Rather than focus – as the industry often does – on external threats, we want to keep the honest, honest. That’s, first off, an easier sell. Second of all, that means living up to our values. We are supporting the end users and the organization to navigate all the threats out there, but from internally and then outward.


The co-managed space is going to be huge. As an MSP – and there are a lot of us out there – maybe not all of us are doing the right things, but we’re all competing and trying to grab each other’s customers.


The natural direction is to the co-managed space, where we can pass on those years of experience with using the right tool sets. Unfortunately, soon in the UK, that will be to the cash-strapped IT department and the time-poor departments. They are going to need and want our expertise and advice so they can get on with doing the strategic work that they want to focus on. We’ll be providing to them the patching-as-a-service, the co-managed IT support-as-a-service (SaaS), the email-as-a-service (EaaS), and the backup-as-a-service (BaaS).


We’re already making traction in that space, and we’re excited about that. So, those two growth spots are there for us.


Gardner: David mentioned the unfortunate predictions across the globe for difficult economic times ahead. Doing more with less becomes the imperative across the board. So, that usually means higher productivity -- and that usually means working smarter, not necessarily harder.


What do you see in the next stages in terms of how you can help your customers do more with less from the MSP perspective?


Sinclair: It is all about being smarter, isn’t it? For us with the technology that David has touched on, I think we need to look a bit further into the future. And where does that take us? It takes us down that AI route and getting the users to try and help themselves along that route while we keep ourselves up to date with the latest technologies. It means watching for the new threats -- because they are constant. I see us soon taking on more AI and use more of that intelligence to keep the productivity levels where they need to be.

Lawrence: Digital transformation is a big space for customers to get their heads around -- and productivity is absolutely a must as they move to cloud services and platforms. Again, only recently Microsoft released more products and services. And, again, it’s our job as a technology provider to help educate our customers on that new landscape and to use tools such as business intelligence and to get the best from the Microsoft applications.

There’s a lot of new automation there that the customers can build upon, and I think their fear is just how they can get their heads around it. For us, it’s about partnering with the right people to pass on those skill sets to the smaller businesses.


Gardner: I’m afraid we’ll have to leave it there. You’ve been listening to a sponsored BriefingsDirect discussion on making the security infrastructure as invisible as possible as an essential ingredient to delivering the best overall IT customer experience.


We’ve learned how Scottish MSP Grant McGregor has taken the end users’ productivity and satisfaction to new heights, even as these customers increasingly move to hybrid IT models and face new forms of security risks.


So please join me in thanking our guests, David Lawrence, Co-founder and Director of IT Support Services and Advice at Grant McGregor. Thank you so much, David.


Lawrence: Thank you very much.

Gardner: And a big thank you to Paul Sinclair, Head of IT Service at Grant McGregor. Thank you, sir.


Sinclair: Thank you, Dana, it’s been an absolute pleasure.


Gardner: I’m Dana Gardner, Principal Analyst at Interarbor Solutions. Your host and moderator for this ongoing series of BriefingsDirect discussions. A big thank you as well to our sponsor, Bitdefender, for supporting these presentations.


I extend a thank you as well to our audience for joining. Please pass this on to your IT and security communities, and do come back next time.


Listen to the podcastFind it on iTunesDownload the transcript. Sponsor: Bitdefender.


Transcript of a discussion on how Scottish MSP Grant McGregor takes the customer experience imperative to new heights, especially as its users move increasingly to hybrid IT models. Copyright Interarbor Solutions, LLC, 2005-2023. All rights reserved.


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Monday, January 27, 2020

How an MSP Brings Comprehensive Security Services to Diverse Clients

Transcript of a discussion on how a UK managed services provider developed the right mix of security strength and ease-of-use using Bitdefender Cloud Security for Managed Service Providers.
Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Bitdefender

Dana Gardner: Welcome to the next edition of BriefingsDirect. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator.

As businesses move more of their IT services to the cloud, reducing complexity and making sure that security needs are met throughout the migration process are now top of mind.

For a UK managed services provider (MSP), finding the right mix of security strength and ease-of-use for its many types of customers became a top priority. Stay with us now as we learn how Northstar Services, Ltd. in Bristol-area England adopted Bitdefender Cloud Security for Managed Service Providers (MSPs) to both improve security for their end users and to make managing that security at scale easier than ever.

Here to discuss the role of the latest Bitdefender security technology -- and making MSPs more like security services providers -- is John Williams, Managing Director at Northstar Services, Ltd. Welcome, John.

John Williams: Hello.

Gardner: What are some of the top trends driving the need for an MSP such as Northstar to provide even better security services?

Williams: We used to get lots of questions regarding stability for computers. They would break fairly regularly and we’d have to do hardware changes. People were interested in what software we were going to load -- what the next version of this, that, and the other was -- but those discussions have changed a great deal. Now everybody is talking about security in one form or another.

Gardner: Whenever you change something -- whether it’s configurations, the software, or the service provider, like a cloud -- it leaves gaps that can create security problems. How can you be doubly sure when you make changes that the security follows through?

The value of visibility, 24-7
Williams: We used to install a lot of antivirus software on centralized servers. That was very common. We would set up a big database and install security software on there, for example. And then we would deploy it to the endpoints from those servers, and it worked fairly well. Yet it was quite a lot of work to maintain it.

But now we are supporting people who are so much more mobile. Some customers are all out and about on the road. They don’t go to the office. They are servicing their customers, and they have their laptop. But they want the same level of security as they would have on a big corporate network.

So we have defined the security products that give us visibility of what’s happening. It means that we don’t have to know that they are up to date. We have to manage those clients wherever they are on whatever device they have -- all from one place.

Gardner: Even though these customers are on the frontline, you’re the one as the MSP they are going to call up when things don’t go right.

Williams: Yes, absolutely. We have lots of customers who don’t have on-site IT resources. They are not experts. They often have small businesses with hundreds of users. They just want to call us, find out what’s going on when they see a problem on their computers, and we have got to know whether that’s a security issue or an application that’s broken.

But they are very concerned that we have that visibility all of the time. Our engineers need to be able to access that easily and address it as soon as a call comes in.

Gardner: Before we learn more about your journey to solving those issues, tell us about Northstar. How long have you been around and what’s the mainstay of your business?

Williams: I have been running Northstar for more than 20 years now, since January 1999. I had been working in IT as an IT support engineer in large organizations for a few years, but I really wanted to get involved in looking after small businesses.
People appreciate it when you make an effort. They want to tell you that you did a good job, and they want to know that someone is paying attention to them.

I like that because you get direct feedback. People appreciate it when you make an effort. They want to tell you that you did a good job, and they want to know that someone is paying attention to them.

So it was a joy to be able to get that up and going. We have a great team here now and that’s what gets me out of bed in the morning -- working with our team to look after our customers.

Gardner: Smaller businesses moving to the cloud has become more the norm lately. How are your smaller organizations managing that? Sometimes with the crossover -- the hybrid period between having both on-premises devices as well as cloud services -- can be daunting. Is that something you are helping them with?

Moving to cloud step-by-step 

Williams: Yes, absolutely. We often see circumstances where they want to move one set of systems to the cloud before they want to move everything to the cloud. So they generally are on a trend where they want to get rid of in-house services, especially for the smaller end of the market, for customers who are smaller. But they often have legacy systems that they can’t easily port off the services from. They might have been custom written or are older versions that they can’t afford to upgrade at this point. So we end up supporting partly in the cloud and partly on-premises.

And some customers, that’s their strategy. They take a particular workload, a database, for example, or some graphics software that they use, that runs brilliantly on servers in their offices. But they want to outsource other applications.

So, when we look at security, we need software that’s going to be able to work across those different scenarios. It can’t just be one or the other. It’s no good if it’s just on-premises, and no good if it’s just in the cloud. It has to be able to do all of that, all from one console because that’s what we are supporting.

Gardner: John, what were your requirements when you were looking for the best security to accomplish this set of requirements? What did you look for and how did your journey end?

Williams: Well, you can talk about the things being easy to manage, things being visible and with good reporting. All those things are important, and we assessed all of those. But the bottom line is, does it pick up infections? Is it able to keep those units secure and safe? And when an infection has happened, does it clean them up or stop them in their tracks quickly?

That has to be the number one thing, because whatever other savings you might make in looking after security, the fact that something that’s trying to do something bad is blocked -- that has to be number one; stopping it in its tracks and getting it off that unit as quickly as possible. The sooner it’s stopped, the less damage and the less time the engineers have to spend rebuilding the units that have been killed by viruses or malware.

And we used to do quite a lot of that. With the previous antivirus security software we used, there was a constant stream of cleaning up after infections. Although it would detect and alert us, very often the damage was already done. So, we had a long period of repairing that, often rebuilding the whole operating system (OS), which is really inconvenient for customers.

And again, coming back to the small businesses, they don’t have spare PCs hanging around that they can just get out of the cupboard and carry on. Very often that’s the most vital kit that they own. Every moment it’s out of action, that’s directly affecting their bottom line. So detecting infections and stopping them in their tracks was our number-one criteria when we were looking.

Gardner: In the best of all worlds, the end user is not even aware that they were infected, not aware it was remediated, not having to go through the process of rebuilding. That’s a win-win for everyone.

Automation around security is therefore top of mind these days. What you have been able to do with Bitdefender Cloud Security for MSPs that accomplishes that invisibility to the end user -- and also helps you with automation behind the scenes?

Stop malware in its tracks 

Williams: Yes, the stuff was easy to deploy. But what it boils down to is that we just don’t get as many issues to have to automate the resolution for. So automation is important, and the things it does are useful. But the number of issues that we have to deal with is so few now that even if we were to 100 percent automate, it wouldn’t make a massive savings, because it’s not interrupting us very much.

It’s stopping malware in its tracks and cleaning it up. Most of the time we are seeing that it has done it, rather than us having to automate a script to do some removal or some changes or that kind of thing. It has already done it. I suppose that is automated, if you think about it, yes.

Gardner: You said it’s been a dramatic difference between the past and now with the number of issues to deal with. Can you qualify that?

Williams: In the three or four years we have used Bitdefender, when we look at the number of tickets that we used to get in for antivirus problems on people’s laptops and PCs, they have just dropped to such a low level now, it’s a tiny proportion. I don’t think it’s even coming up on a graph.
When we look at the number of tickets we used to get in for antivirus problems, since we have used Bitdefender they have just dropped to such a low level now, it's a tiny proportion. It doesn't even come up on a graph.

You record the type of ticket that comes in, and it’s a printer issue, a hardware issue. The virus removal tickets are not featuring high enough to even appear on the graph because Bitdefender is just dealing with those infections and fixing them without having to get to them and rebuild PCs.

Gardner: When you defend a PC, Mac or mobile device, that can have a degradation effect. Users will complain about slow apps, especially when the antivirus software is running. Has there been an improvement in terms of the impact of the safety net when it comes to your use of Bitdefender Cloud Security for MSPs?

Williams: Yes, it’s much lighter on the OS than the previous software that we were using. We were often getting calls from customers to say that their units were running slowly because of the heavy load it was having to do in order to run the security software. That’s the exact opposite of what you want. You are putting this software on there so that they get a better experience; in other words, they are not getting infected as often.

But then you’re slowing down their work every day, I mean, that’s not a great trade-off. Security is vital but if it has such a big impact on them that they are losing time by just having it on there -- then that’s not working out very well.

Now [with Bitdefender Cloud Security for MSPs] it’s light enough from the that it just isn’t an issue. We don’t get customers saying, “Since you put the antivirus on my laptops, it seems to be slower.” In fact, it’s usually the opposite.

Gardner: I’d like to return to the issue of cloud migration. It such a big deal when people move across a continuum of on-premises, hybrid, and cloud – and be able to move while security is maintained. It’s like changing the wings on an airplane and keeping it flying at the same time.

What is it about the way that Bitdefender has architected its solution that helps you, as a service provider, guide people through that transition but not lose a sense of security?

Don’t worry, be happy 

Williams: It’s because we are managing all of the antivirus licenses in the cloud, whether they are on-premises, inside an office where they are using those endpoints,  or whether they are out and about; whether it’s a client-server running in cloud services or running on-premises, we are putting the same software on there and managing it in the same console. It means we don’t worry about that security piece. We know that whatever they change to, whatever they are coming from, we can put the same software on and manage it in the same place -- and we are happy.
Gardner: As a service provider I’m sure that the amount of man hours you have to apply to different solutions directly affects your bottom line. Is there something about the administration of all of this across your many users that’s been an improvement? The GravityZone Cloud Management console, for example, has that allowed you to do more with less when it comes to your internal resources?

Williams: Yes, and the way that I gauge that is the amount of time. Engineers want to do an efficient job, that’s what they like, they want to get to the root of problems and fix them quickly. So any piece of software or tool that doesn’t work efficiently for them, I get a long list of complaints about on a regular basis. All engineers want to fix things fast because that’s what the customer wants, and they are working on their behalf.

Before, I would have constant complaints about how difficult it was to manage and deploy software on the units if they needed to be decommissioned. It was just troublesome. But now I don’t get any complaints over it. The staff is nothing but complimentary about the software. That just makes me happy because I know that they are able to work with it, which means that they are doing the job that they want to do, which is helping our customers and keeping them happy. So yes, it’s much better.

Gardner: Looking to the future, is there something that you are interested in seeing more of? Perhaps around encryption or the use of machine learning (ML) to give you more analytics as to what’s going on? What would you like to see out of your security infrastructure and services from the cloud in the next couple of years?

The devil’s in the data detail 

Williams: One thing that customers are talking to us about quite a bit now is data security. So they are thinking more about the time when they are going to have to report the fact that they’ve been attacked. And no software on earth is perfect. The whole point of security is that the threat continually evolves.

At the point where you’ve had a breach of some kind, you want to understand what’s happened. And so, having information back from the security software that helps you to understand how the breach happened -- and the extent of it -- that’s becoming really important to customers. When they submit those reports, as legally they have to do, they want to have accurate information to say, “We had an infection, and that’s it.” If they don’t know exactly what the extent of it was – or whether any data was accessed or infected or encrypted without having that detail -- that’s a problem.
So the more information that we can gain from the security software about the extent, that’s going to be more important going forward.

Gardner: Anything else come to mind about what you’d like to see from the technology side?

Williams: So automation is important and that artificial intelligence (AI) side of it where the software itself learns about what’s happening and can give you an idea when it spots something that’s out of the ordinary -- that will be more useful as time goes on.

Gardner: John, what advice do you have for other MSPs when it comes to a security, a better security posture?

Williams: Don’t be afraid of defining the securing services. You have to lead that conversation, I think. That’s what customers want to know. They want to know that you have thought about it, and that’s at the very full front of your mind.
We meet our customers regularly. The first item on the agenda is security. We like to talk about where they are, what's the next thing that they can do to make sure they are doing everything they can to protect the data they have gathered from their customers, and to look after their data about their staff, too, and to keep their services running.

We go meet our customers regularly and we usually have a standard agenda that we use. The first item on the agenda is security. And that journey for each customer is different. They are starting from different places. So we like to talk about where they are, what’s the next thing that they can do to make sure they are doing everything they can to protect the data they have gathered from their customers, and to look after their data about their staff, too, and to keep their services running.

We put that at the top of the agenda for every meeting. That’s a great way of behaving as a service provider. But, of course, in order to do that, to deliver on that, you have to have the right tools. You have to say, “Okay, if I am going to be in that role to help people with a security, I have to have those tools in place.”

If they are complicated, difficult to use, and hard to implement -- then that’s going to make it horrible. But if they are simple and give you great visibility, then you are going to be able to deliver a service that customers will really want to buy.

Gardner: I’m afraid we’ll have to leave it there. You have been listening to a sponsored BriefingsDirect discussion on how reducing complexity and making sure security needs are met throughout a process of cloud adoption is the top of mind for MSPs.

And we have learned how Northstar Services in Bristol-area England has adopted Bitdefender Cloud Security for MSPs to both improve their security for the end user and also making managing security easier than ever.

Please join me in thanking our guest, John Williams, Managing Director at Northstar Services, Ltd. Thank you so much, John.

Williams: A pleasure.

Gardner: I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of BriefingsDirect discussions. And a big thank you to our sponsor, Bitdefender, for supporting these presentations.

Lastly, thanks to our audience for joining. Please pass this along to your IT community, and do come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Bitdefender

Transcript of a discussion on how a UK managed services provider developed the right mix of security, strength, and ease-of-use using Bitdefender Cloud Security for Managed Service Providers. Copyright Interarbor Solutions, LLC, 2005-2020. All rights reserved.

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