Tuesday, October 22, 2013

Complex Carrier Network Performance Data on Vertica Yields Performance and Customer Metrics Boon for Empirix

Transcript of a BriefingsDirect podcast on how Empirix has leveraged HP Vertica to help customers derive value from ever-expanding data sets.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Dana Gardner: Hello, and welcome to the next edition of the HP Discover Performance Podcast Series. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your moderator for this ongoing discussion of IT innovation and how it’s making an impact on people’s lives.

Gardner
Once again, we’re focusing on how IT leaders are improving their business performance for better access, use and analysis of their data and information. This time we’re coming to you directly from the recent HP Vertica Big Data Conference in Boston.

Our next innovation case study interview explores how network testing, monitoring, and analytics provider Empirix required and found unique and powerful data processing capabilities. We'll learn how Empirix chose the HP Vertica analytics platform for its analytics engine to continuously and proactively evaluate carrier network performance and customer experience metrics to automatically identify issues as they emerge.

To learn more about how a combination of large-scale, real-time performance and data access make Vertica stand out to support such demands, please join me in welcoming our guest, Navdeep Alam, Director of Engineering, Analytics and Prediction at Empirix, based in Billerica, Mass. Welcome to the show. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Navdeep Alam: Thank you for having me.

Gardner: It strikes me that the amount of data that's being generated on these networks is phenomenal, a rapid creation of events. This is sort of the "New York" of data analysis ... "If you can do it there, you can do it anywhere." Tell us a bit about what Empirix does, and why you have such demanding requirements for data processing and analysis.

Alam: What we do, as you mentioned, is actively and passively monitor networks. When you're in a network as a service provider, you have the opportunity to see the packets within that network, both on the control plane and on the user plane. That just means you're looking at signaling data and also user plane data -- what's going on with the behavior; what's going at the data layer. That’s a vast amount of data, especially with mobile, and most people doing stuff on their devices with data.

Alam
When you're in that network and you're tapping that data, there is a tremendous amount of data -- and there's a tremendous amount of insights about not only what's going on in the network, but what's going on with the subscribers and users of that network.

Empirix is able to collect this data from our probes in the network, as well as being able to look at other data points that might help augment the analysis. Through our analytics platform we're able to analyze that data, correlate it, mediate it, and drive metrics out of that data.

That’s a service for our customers, increasing value from that data, so that they can turn around a return on investment (ROI) and understand how they can leverage their networks better to increase operations and so forth. They can understand their customers better and begin to analyze, slice and dice, and visualize data of this complex network.

They can use our platform, as well to do proactive and predictive analysis, so that we can create even better ROI for our customers by telling them what potentially might go wrong and what might be the solution to get around that to avoid a catastrophe.

New opportunities

Gardner: It’s interesting that not only is this data being used for understanding the performance on the network itself, but it's giving people business development and marketing information about how people are using it and where the new opportunities might be.

Is that something fairly new? Were you able to do that with data before, or is it the scale and ability to get in there and create analysis in near-real-time that’s allowed for such a broad-based multilevel approach to data and analysis?

Alam: This is something we've gotten into. We definitely tried to do it before with success, but we knew that in order to really tackle mobile and the increasing demands of data, we really had to up the ante.

Our investment with HP Vertica and how we've introduced that in our new analytics platform, Empirix IntelliSight 1.0, that recently came out, is about leveraging that platform -- not only for scalability and our ability to ingest and process data, but to look at data in its more natural format, both as discrete data, and also as aggregate data. We allow our customers to view that data ad hoc and analyze that data.

It positioned us very well. Now that we have a central point from which all this data is being processed and analyzed, we now run analytics directly at this data, increasing our data locality and decreasing the data latency. This definitely ups our ante to do things much faster, in near real time.
We're right where the data is being generated, where it’s flowing, and because of that we're able to gain access to the data in real-time.

Gardner: Obviously, the sensors, probes, agents, and the ability to pull in the information from the network needs to reside or be at close proximity to the network, but how are you actually deployed? Where does the infrastructure for doing the data analysis reside? Is it in the networks themselves, or is there a remote site? Maybe you could just lay out the architecture of how this is set up.

Alam: We get installed on site. Obviously, the future could change, but right now we're an on-premise solution. We're right where the data is being generated, where it’s flowing, and because of that we're able to gain access to the data in real-time.

One of the things we learned is that this is a tremendous amount of data. It doesn't make sense for us to just hold it and assume that we will do something interesting with it afterward.

The way we've approached our customers is to say, "What kind of value do you seen in this data? What kind of metrics or key performance indicators (KPIs), or what do you think is valuable in this data? We then build a framework that defines the value that they can gain from data -- what are the metrics and what kind of structure they want to apply to this data. We're not just calculating metrics, but we're also applying some sort of model that gives this data some structure.

As they go through what we call the Empirix Intelligent Data Mediation and Correlation (IDMC) system, it's really an analytics calculator. It's putting our data into the Vertica system, so that at that point we have meaningful, actionable data that can be used to trigger alarms, to showcase thresholds, to give customers great insight to what's going on in their network.

Growing the business

From that, they can do various things, such as solve problems proactively, reach out to the customers to deal with those issues, or to make better investments with their technology in order to grow their business.

Gardner: How long have you been using Vertica and how did that come to be the choice that you made? Perhaps you could also tell us a little bit about where you see things going in terms of other capabilities that you might need or a roadmap for you?

Alam: We've been using Vertica for a few years, at least three or four, even before I came on-board. And we're using Vertica primarily for its ability to input and read data very quickly. We knew that, given our solutions, we needed to load a lot of data into the system and then read a lot of data out of it fast and to do it at the same time.

At that time, the database systems we used just couldn't meet the demands for the ever-growing data. So we leveraged Vertica there, and it was used more as an operational data store. When I came on board about a year-and-a-half ago, we wanted to evolve our use of Vertica to be not just for data warehousing, but a hybrid, because we knew that in supporting a lot of different types of data, it was very hard for us to structure all of those types of data.

We wanted to create a framework from which we can define measures and metrics and KPIs and store it in a more flat system from which we can apply various models to make sense of that data.
Ultimately, we wanted to allow customers to play with this data at will and to get response in seconds, not hours or minutes.

That really presented us a lot of challenges, not only in scalability, but our ability to work and play with data in various ways. Ultimately, we wanted to allow customers to play with this data at will and to get response in seconds, not hours or minutes.

It required us to look at how we could leverage Vertica as an intelligent data-storage system from which we could process data, store it, and then get answers out of that data very, very quickly. Again, we were looking for responses in a second or so.

Now that we've put all of our data in the data basket, so to speak, with Vertica, we wanted to take it to the next level. We have all this data, both looking at the whole data value chain from discrete data to aggregate data all in one place, with conforming dimensions, where the one truth of that data exists in one system.

We want to take it to the next step. Can we increase our analytical capabilities with the data? Can we find that signal from the noise now that we have all this data? Can we proactively find the patterns in the data, what's contributing to that problem, surface that to our customers, and reduce the noise that they are presented with.?

Solving problems

Instead of showing them that 50 things are wrong, can I show them that 50 things are wrong, but that these one or two issues are actually impacting your network or your subscribers the most? Can we proactively tell them what might be the cause or the reason toward that and how to solve it?

The faster we can load this data, the faster we can retrieve the value out of this data and find that needle in the haystack. That’s where the future resides for us.

Gardner: Clearly, you're creating value and selling insight to the network to your customers, but I know other organizations have also looked at data as a source of revenue in itself. The analysis could be something that you could market. Is there an opportunity with the insight you have in various networks -- maybe in some aggregate fashion -- to create analysis of behavior, network use, or patterns that would then become a revenue source for you, something that people would subscribe to perhaps?

Alam: That's a possibility. Right now, our business has been all about empowering our customers and giving them the ability to leverage that data for their end use. You can imagine, as a service provider, having great insight into their customers and the over-the-top applications that are being leveraged on their network.

Could they then use our analytics and the metadata that we're generating about their network to empower their business systems and their operations to make smarter decisions? Can they change their marketing strategy or even their APIs about how they service customers on their network to take advantage of the data that we are providing them?
The opportunity to grow other business opportunities from this data is tremendous, and it's going to be exciting to see what our customers end up doing with their data.

The opportunity to grow other business opportunities from this data is tremendous, and it's going to be exciting to see what our customers end up doing with their data.

Gardner: Are there any metrics of success that are particularly important for you. You've mentioned, of course, scale and volume, but things like concurrency, the ability to do queries from different places by different people at the same time is important. Help me understand what some of the other important elements of a good, strong data-analysis platform would be for you?

Alam: Concurrency is definitely important. For us it's about predictability or linear scalability. We know that when we do reach those types of scenarios to support, let’s say, 10 concurrent users or a 100 concurrent users, or to support a greater segmentation of data, because we have gone from 10 terabytes to 30 terabytes, we don't have to change a line of code. We don't have to change how or what we are doing with our data. Linear scalability, especially on commodity hardware, gives us the ability to take our solution and expand it at will, in order to deal with any type of bottlenecks.

Obviously, over time, we'll tune it so that we get better performance out of the hardware or virtual hardware that we use. But we know that when we do hit these bottlenecks, and we will, there is a way around that and it doesn't require us to recompile or rebuild something. We just have to add more nodes, whether it’s virtual or hardware.

Gardner: Well, great. I am afraid we'll have to leave it there. We've been learning about how network testing, monitoring, and analytics provider Empirix found unique and powerful data-processing capabilities. And we've seen how they deployed the HP Vertica Analytics Platform to provide better analytics to their customers in the network provider space.

So a big thank you to our guest, Navdeep Alam, Director of Engineering, Analytics, and Prediction at Empirix. Thank you, Navdeep.

Alam: Thank you.

Gardner: And thanks also to our audience for joining us for this special HP Discover Performance Podcast coming to you from the recent HP Vertica Big Data Conference in Boston.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of HP sponsored discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP

Transcript of a BriefingsDirect podcast on how Empirix has leveraged HP Vertica to help customers derive value from ever-expanding data sets. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Thursday, October 17, 2013

Democratic National Committee Leverages Big Data to Turn Politics into Political Science

Transcript of a BriefingsDirect podcast on how a political campaign used big data to better understand and predict voter behavior and what was going on on the ground during the 2012 national elections.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Dana Gardner: Hello, and welcome to the next edition of the HP Discover Performance Podcast Series. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your moderator for this ongoing discussion of IT innovation and how it’s making an impact on people’s lives.

Gardner
Once again, we’re focusing on how IT leaders are improving their business performance for better access, use and analysis of their data and information. This time, we're coming to you directly from the recent HP Vertica Big Data Conference in Boston.

Our next innovation case study interview focuses on the big-data problem in the realm of political science. We'll learn how the Democratic National Committee (DNC) leveraged big data to better understand and predict voter behavior and alliances in the 2012 U.S. national elections.

To learn more about how the DNC pulled vast amounts of data together to predict and understand voter preferences and understanding of the issues, please join me in welcoming Chris Wegrzyn, Director of Data Architecture at the DNC, based in Washington, DC. Welcome, Chris. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Chris Wegrzyn: Hello. Thank you for having me.

Gardner: Like a lot of organizations, you had different silos of data and information, and you weren't able to do the analysis properly because of the distributed nature of the data and information. What did you do that allowed you to bring all that data together, and then also get the data assembled to bring out better analysis?

Wegrzyn: In 2008, we received a lot of recognition at that time for being a data-driven campaign and making some great leaps in how we improved efficiency by understanding our organization.

Wegrzyn
Coming out of that, those of us on the inside were saying this was great, but we have only really skimmed the surface of what we can do. We focused on some sets of data, but they're not connected to what people were doing on our website, what people were doing on social media, or what our donors were doing. There were all of these different things, and we weren’t looking at them.

Really, we couldn’t look at them. We didn't have the staff structure, but we also didn't have the technology platform. It’s hard to integrate data and do it in a way that is going to give people reasonable performance. That wasn't available to us in 2008.

So, fast forward to where we were preparing for 2012. We knew that we wanted to be able to look across the organization, rather than at individual isolated things, because we knew that we could be smarter. It's pretty obvious to anybody. It isn’t a competitive secret that, if somebody donates to the campaign, they're probably a good supporter. But unless you have those things brought together, you're not necessarily pushing that information out to people, so that they can understand.

We were looking for a way that we could bring data together quickly and put it directly into the hands of our analysts, and HP Vertica was exactly that kind of solution for us. The speed and the scalability meant that we didn't have to worry about making sure that everything was properly transformed and didn't have to spend all of this time structuring data for performance. We could bring it together and then let our analysts figure it out using SQL, which is very powerful, but pretty simple to learn.

 Better analytic platform

Gardner: Until the fairly recent past, it wasn't practical, both from a cost and technology perspective, to try to get at all the data. But it has gotten to that point now. So when you are looking at all of the different data that you can bring to bear on a national election, in a big country of hundreds of millions of people, what were some of the issues you faced?

Wegrzyn: We hadn’t done it before. We had to figure it out as we were going along. The most important realization that we made was that it wasn't going to be a huge technology effort that was going to make this happen. It was going to be about analysts. That’s a really generic term. Maybe it's data scientists or something, but it's about people who were going to understand the political challenges, understand something about the data, and go in and find answers.

We structured our organization around being analyst-centric. We needed to build those tools and platforms, so that they could start working immediately and not wait on us on the technology side to build the best system. It wasn’t about building the best system, but it was about getting something where we could prototype rapidly.

Nothing that we did was worth doing if we couldn't get something into somebody's hands in a week and then start refining it. But we had to be able to move very, very quickly, because we were just under a constant time-crunch.
That gave us the mission and the freedom to go in and start thinking how we could change how this operates.

Gardner: I would imagine that in the final two months and weeks of an election, things are happening very rapidly. To have a better sense of what the true situation on the ground is gives you an opportunity to best react to it.

It seems that in the past, it was a gut instinct. People were very talented and were paid very good money to be able to try to distill this insight from a perspective of knowledge and experience. What changed when you were able to bring the HP Vertica platform, big data, and real-time analysis to the function of an election?

Wegrzyn: Just about everything. There isn't a part of the campaign that was untouched by us, and in a lot of those places where gut ruled, we were able to bring in some numbers. This came down from the top campaign manager, Jim Messina. Out of the gate, he was saying that we have to put analytics in every part of the organization and we want to measure everything. That gave us the mission and the freedom to go in and start thinking how we could change how this operates.

But the campaign was driven. We tested emails relentlessly. A lot of our program was driven by trying to figure out what works and then quantify that and go out and do more. One of our big successes is the most traditional of the areas of campaigns nowadays, media buying.

More valuable

There have been a bunch of articles that have come up recently talking about what the campaign did. So I'm not giving anything away. We were able to take what we understood about the electorate and who we wanted to communicate with. Rather than taking the traditional TV buying approach, which was we're going to buy this broad demographic band, buy a lot of TV news, and we are going to buy a lot of the stuff that's expensive and has high ratings amongst the big demographics. That’s a lot of wasted money.

We were able to know more precisely who the people are that we want to target, which was the biggest insight. Then, we were able to take that and figure out -- not the super creepy "we know exactly what you are watching" level -- but at an aggregate level, what the people we want to target are watching. So we could buy that, rather than buying the traditional stuff. That's like an arbitrage opportunity. It’s cheaper for us, but it's way more valuable.

So we were able to buy the right stuff, because we had this insight into what our electorate was like, and I think it made a big difference in how we bought TV.

Gardner: The results of your big data activities are apparent. As I recall, Governor Romney's campaign, at one point, had a larger budget for media, and spent a lot of that. You had a more effective budget with media, and it showed.

Another indication was that on election night, right up until the exit polls were announced, the Republican side didn't seem to know very clearly or accurately what the outcome was going to be. You seemed to have a better sense. So the stakes here are extremely high. What’s going to be the next chapter for the coming elections, in two, and then four years along the cycle?
How do we empower them to use the tools that we used and the innovations that we created to improve their activity? It’s going to be a challenge.

Wegrzyn: That’s a really interesting question, and obviously it's one that I have had to spend a lot of time thinking about. The way that I think about the campaign in 2012 was one giant fancy office tower. We call it the Obama Campaign. When you have problems or decisions that have to be made, that goes up to the top and then back down. It’s all a very controlled process.

We are tipping that tower on its side now for 2014. Instead of having one big organization, we have to try to do this to 50, 100, maybe hundreds of smaller organizations that are going to have conflicting priorities. But the one thing that they have in common now is they saw what we did on the last campaign and they know that that's the future.

So what we have to do is take that and figure out how we can take this thing that worked very well for this one big organization, one centralized organization, and spread it out to all of these other organizations so that we can empower them.

They're going to have smaller staffs. They're going to have different programs. How do we empower them to use the tools that we used and the innovations that we created to improve their activity? It’s going to be a challenge.

Gardner: It’s interesting, there are parallels between what you're facing as a political organization, with federation, local districts for Congress, races in the state level, and then of course to the national offices as well. This is a parallel to businesses. Many businesses have a large centralized organization and they also have distributed and federated business units, perhaps in other countries for global companies.

Feedback loop

Is there a feedback loop here, whereby one level of success, like you well demonstrated in 2012, leads to more of the federated, on-the-ground, distributed gathering and utilization of data that also then feeds back to the larger organization, so that there's a virtual adoption pattern that will benefit across the ecosystem? Is that something you are expecting?

Wegrzyn: Absolutely. Even within the campaign, once people knew that this tool was available, that they could go into HP Vertica and just answer any question about the campaign's operation, it transformed the way that people were thinking about it. It increased people's interest in applying that to new areas. They were constantly coming at us with questions like, "Hey, can we do this?" We didn't know. We didn’t have enough staff to do that yet.

One of our big advantages is that we've already had a lot of adoption throughout campaigns of some of the data gathering. They understand that we have to gather this data. We don't know what we are going to do with it, but we have them understanding that we have to gather it. It's really great, because now we can start doing smart things with it.

And then they're going to have that immediate reaction like, "Wow, I can go in there now and I can figure out something smart about all of the stuff that I put in and all of the stuff that I have been collecting. Now I want more." So I think we're expecting that it will grow. Sometimes I lose sleep about how that’s going to just grow and grow and grow.

Gardner: We think about that virtuous adoption cycle, more-and-more types of data, all the data, if possible, being brought to bear. We saw at the Big Data Conference some examples and use cases for the HAVEn approach for HP, which includes Vertica, Hadoop, Autonomy IDOL, Security, and ArcSight types of products and services. Does that strike a chord with you that you need to get at the data, but now that definition of the data is exploding and you need to somehow come to grips with that?
Our future is bringing all of those systems, all of those ideas together, and exposing them to that fleet of analysts and everybody who wants it.

Wegrzyn: That's something that we only started to dabble in, things like text analysis, like what Autonomy can with that unstructured data, stuff that we only started to touch on on the campaign, because it’s hard. We make some use of Hadoop in various parts of our setup.

We're looking to a future, where we bring in more of that unstructured intelligence, that information from social media, from how people are interacting with our staff, with the campaign in trying to do something intelligent with that. Our future is bringing all of those systems, all of those ideas together, and exposing them to that fleet of analysts and everybody who wants it.

Gardner: Well, great. I'm afraid we'll have to leave it there. We've been learning about how big data problems were handled in a handy fashion in the realm of political science. In fact, making it more scientific.

We've seen how the Democratic National Committee leveraged big data to better understand and predict voter behavior and what was going on on the ground during the 2012 national elections. We have seen how they've deployed HP Vertica analytics platform to better provide analytics and insights for their various analysts and the participants in the campaign.

So a big thank you to our guest, Chris Wegryzn, Director of Data Architecture for the DNC in Washington, DC. Thanks so much, Chris.

Wegrzyn: Thank you.

Gardner: And thanks also to our audience for joining this special HP Discover Performance Podcast coming to you from the recent HP Vertica Big Data Conference in Boston. 

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of HP sponsored discussions. Thanks again for joining, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Transcript of a BriefingsDirect podcast on how a political campaign used big data to better understand and predict voter behavior and what was going on on the ground during the 2012 national elections. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Wednesday, October 09, 2013

Need for Quality and Speed Powers Sentara's Applications Modernization Journey

Transcript of a BriefingsDirect podcast on how a healthcare provider is deploying and monitoring IT operations and services for better patient care.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Dana Gardner: Hello, and welcome to the next edition of the HP Discover Performance Podcast Series. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your moderator for this ongoing discussion of IT innovation and how it’s making an impact on people’s lives.

Gardner
Once again, we're focusing on how IT leaders are improving their services' performance to deliver better experiences and payoffs for businesses and end users alike, and this time we're coming to you directly from the recent HP Discover 2013 Conference in Las Vegas.

Our next innovation case study interview highlights how Virginia Healthcare provider Sentara Healthcare improve its IT operations and services delivery at higher quality and higher speed.

We'll learn how it’s improving the IT service management (ITSM) maturity, making IT an internal business-service provider, and how that’s helped them in deploying better services, but also monitoring those services to oversee their applications’ activities.

To learn more about how Sentara Healthcare excelled at application and data delivery and has progressed towards an automated lifecycle approach for high performance management, please join me in welcoming our guest, Jason Siegrist, Manager of Enterprise Management Technologies at Sentara. Welcome. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Jason Siegrist: Glad to be here.

Gardner: Let’s paint the picture. Apps, of course, are always important, but in your business, healthcare, getting those apps so the people seems to be more important than in the past. Is there a shift here, where the emphasis is on speed and access to data? How has the notion of an application been changing for your users?

Siegrist: At Sentara Healthcare, and actually most healthcare organizations, the interest has been trying to get to electronic medical records (EMR) to make it easier and to reduce risks associated with caring for patients.

Patients are looking to get access to that data quicker, be able to see lab results in a timely manner, and be able to schedule appointments with doctors. We're trying to make those systems available to them in a secure way so that they're confident that their personal information is safe and protected.

Gardner: Of course, as end users, they just see the apps, but there's a lot going on behind the scenes to make sure that they are performing properly and that they get to where they are supposed to. Tell us why maturity and progressing toward better application culture and behavior has been important for you.

Better healthcare decisions

Siegrist: In healthcare, the face of healthcare is still our doctors, nurses, and technical staff. However, we're trying to make sure we can enable those doctors and nurses to make better healthcare decisions and allow them to work interactively among each other, even when they're not in the same building.

Siegrist
Our environment has grown so significantly, even with things like X-rays being all digital these days. Now, a doctor can go back and review case studies, without having to wait to request those images and have them shipped. If someone is sitting in their office and they have an X-ray, they can go to priors very quickly.

So all these systems -- in Sentara there are about 17 of them -- have to be integrated in such a way that we guarantee that their work being collected and going to the right patient, and at the same time, when they're requesting information, they're getting the right patient data back.

Gardner: Those are the requirements, that’s the goal, but what about inside your IT organization? How have you been able to change and adapt so that you can deliver these and improve? What's the underlying shift internally.

Siegrist: Our big secret isn't really a secret anymore. Previously, every organization always looked at IT as being a very expensive cost center. We've been working very hard internally to change that discussion to be that we're enabling the business.

We've done that by doing some creative and unique processes. We bring in the pharmacist, for example. We make him the owner of the pharmacy app. Now, we have direct buy-in from a pharmacist who is a part of the IT process that selects the application and figures out how to integrate it.
We're trying to make sure we can enable those doctors and nurses to make better healthcare decisions.

Through that process, he's able to act as our champion in the pharmacy space and talk to his fellow pharmacists, saying "We have selected this, and I've been a part of that process." So we're involving them in the process, and at the same time, it's not an IT-focused or IT-forced initiative. We really are enabling business.

Gardner: It’s impressive to me that you're doing this at significant scale. Tell us a little bit about Sentara, how big it is, how many apps you have, and  the fact that you're distributed over fairly large geographic area in Virginia.

Siegrist: In the healthcare space, you measure it by hospitals. I think we're at 11 hospitals these days. We're always looking to expand and grow. We're out on the western edge of Virginia in the Blue Ridge Parkway area, as well as Hampton Roads and up to DC. So, we're in Virginia and a little bit in North Carolina.

Having these maturities in these processes has enabled us to include the business in the IT decisions. As we start building the monitoring, we start building the proactive analysis, in the troubleshooting. Our mean time to repair has gone down. We support larger populations with fewer staff, whether that's with internal systems or internal hardware. We built these automation processes and we built these systems with the idea that we want to be as lean as possible, and at the same time, deliver quality healthcare services.

Maturity roadmap

Gardner: It’s impressive to me too that you have charted out a maturity roadmap for yourselves and you've been in it for several years. Tell me where you evaluate yourself now and where you came from.

Siegrist: Like anybody, this really is an organizational learning process as well as a cultural shift and change. Several years ago, my boss, Betsy Meadows, had started the process about how we want to deploy ITIL. It all started around measuring network performance.

Ultimately, that grew into the idea that in order to do that, we have to do with network monitoring. We have to capture incidents and we have to capture that downtime, and by the way there is downtime that’s legitimate because we are doing maintenance.

Then, we had to think about how to capture maintenance events as downtime? So this process grew and grew. Over the last 8 to 10 years, we went from being very new in the process to where we are today. This is something every company goes through as far as maturation process.
As more and more young people under the workforce, they are coming with a predefined set of skills.

Today there is a scale out there. It says, 1 to 5. I’d say we are solidly 4-point something, if you do the math. But we have adopted a lot of processes at level 5 and at level 4. It’s allowed us to make smart decisions and make smart financial decisions as well.

Gardner: What have been some of the important tools that you've used to get there and what do you look to in terms of getting to that higher level of maturity? What are some of the ways that technology can come to bear on that?

Siegrist: Well, the reality is the workforce. As more and more young people under the workforce, they are coming with a predefined set of skills. I'm still young at 40, but my son can operate an iPad and he is three. He has no problems at all navigating that space.

The reality is that a younger workforce has an expectation of services and delivery. To that end, we're trying to enable our customers to have the ability to go out and do some of these things themselves. It's like an a la carte process, where they can say, "I want this level of monitoring. I want my application monitor this way. I’d like to see this dashboard here."

The application performance management suite that’s available from a software-as-a-service (SaaS) solution, has given us one more tool in our arsenal of solutions that allowed us to pass that out to the customer and say, "If you want to go make your monitor and you have a synthetic transaction or you want diagnostics-level knowledge about your application, here is a delivery channel to do that."

Gardner: You're a big user of HP. Tell us a little bit about the Business Services Management (BSM) suite, your involvement, and also the performance.

Several iterations

Siegrist: Ten years ago, we started out with HP Network Node Management (NNM), which is the network monitoring solution, and then moved into HP Open View (OVO), which is now called Operations Manager. So it’s been through several iterations, but over the last 10 years, we made lots of decisions about what tools to use.

We've always tried to go with best-of-breed where appropriate, and it happens to be that for us, the best-of-breed for us has been the HP solution set. It’s enabled us to get deeper into the applications and given us multiple ways to solve different problems.

Nothing is free in life. So we always want to try and give our customers options for which path they want to take and what level of the knowledge they want in the application space.

To this end, with the APM SaaS solution, it’s an operational expense. They don’t have to buy it in whole. They don’t have to deploy everything. They can just start. So, as I said It's an a-la-carte model. It let’s them just choose just a little or a lot, and then you can bite off the bigger pieces of pie that they're willing to tolerate.

Gardner: How do these tools support your drive towards greater mobility and development of applications so that there is a lifecycle where the development, the deployment, and then the operations can relate to each other for a higher efficiency, productivity, and benefit of the users?
The value is that the face of customer care in healthcare is still doctors and nurses.

Siegrist: Our customer base is interested in trying to have a way to interact with the doctors, and as more-and-more tablets and PCs and smartphones hit the market, we're looking for delivery solutions that provide that.

Our partner for our EMR is Epic. We use their solution for contacting and working with the doctors. It's called MyChart, and that tool gives them the ability to do that. As more-and-more of these devices get out there, the population gets younger. They have an expectation of service delivery through that channel, and Sentara is working to meet that expectation. This gives us the ability to monitor that application to make sure it's working properly.

Gardner: Are the doctors welcoming these technology shifts? Has there been any change because you have been able to do this with delivery, services orientation, and service bureau types of benefits? Do you see a reaction in terms of their acceptance of it?

Siegrist: Well, the value is that the face of customer care in healthcare is still doctors and nurses. Where we often have run into problems is when you start doing things like transcription or prescription order writing.

Today, the doctors are doing those themselves and they are documenting their own notes. There was initially some push-back because it's different than what they were used to. The reality is that they're able to make the notes and to do it very quickly, and they are able to review those.

Perception of savings

In the past, they had to go to a transcriptionist, and transcriptionist would type it. Then, they’d have to validate what the transcriptionists wrote, so they really didn’t save any time through that other process. All they had was the perception of time savings.

The adoption rate has been pretty high. Again, we have younger doctors hitting the market. They're looking for similar types of behaviors, and it allows them to be able to provide better customer service as well.

Gardner: You mentioned earlier that it’s about SaaS and the ability to pick and choose the type of deployment model for your apps, services, and even infrastructure. Do you have any thoughts about where you're heading in terms of more choice in hybrid or cloud models?
We're trying to make sure that, as we move forward with monitoring these things in the data landing in the cloud, we are protecting patient data.

Siegrist: For most health organizations, and I'm probably in line here with my peers as well, there's always a concern about HIPAA. We're trying to make sure that, as we move forward with monitoring these things in the data landing in the cloud, we are protecting patient data. We are moving tentatively into that space and doing a little bit at a time to prevent and avoid any risk associated with patient data loss.

Gardner: Well, great. That makes a good sense, and I appreciate your spending some time with us. We've been learning about how Virginia healthcare provider Sentara Healthcare has improved its IT operations and services delivery for higher quality and speed, and we have seen how Sentara gained an IT service management maturity and deployed monitoring dashboards to better oversee and advance their applications.

Please join me now in thanking our guest, Jason Siegrist, Manager of Enterprise Management Technologies at Sentara. Thanks, Jason.

Siegrist: Thanks, Dana.

Gardner: And thank you too to our audience, for joining us for this special HP Discover Performance podcast, coming to you from the recent HP Discover 2013 Conference in Las Vegas. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of HP-sponsored discussions.

Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Transcript of a BriefingsDirect podcast on how a healthcare provider is deploying and monitoring IT operations and services for better patient care. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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