Tuesday, August 30, 2011

VMworld Case Study: City of Pittsburgh's IT Success and the Beneficial Synergy Between Virtualized Servers and Desktops

Transcript of a BriefingsDirect Podcast from the VMworld 2011 Conference on how the City of Pittsburgh has launched a major virtualization effort to serve a variety of city departments.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor: VMware.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the VMworld 2011 Conference in Las Vegas. We're here in the week of August 29 to explore the latest in cloud computing and virtualization infrastructure developments.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I’ll be your host throughout this series of VMware-sponsored BriefingsDirect discussions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Our next VMworld case study interview focuses on the City of Pittsburgh’s Information Systems organization and how they’ve deeply embraced virtualization at the server level and now increasingly at the desktop level. We’ll see how critical city services in Pittsburgh are being supported using VMware View 4.6 and the new 5.0 version and how the beneficial synergy between virtualized servers and desktops is shaping up.

To learn more, please join me now in welcoming Alex Musicante, the System Security Architect in the City Information Systems department in Pittsburgh. Welcome to the show, Alex.

Alex Musicante: Welcome.

Gardner: Your environment is almost 100 percent virtualized on the server side. First, why is there such a holistic embrace, and how has that provided the confidence for you to move now aggressively into the desktop virtualization space as well?

Musicante: The City of Pittsburgh decided to embrace virtualization five years or so ago, and we did this in a development environment with VMware. The confidence was not there for the server virtualization, and we decided it's a good place to offer development to our internal engineers.

From there, we kept building and building, and we decided to put our first production system on there. Without a problem, everything started going. What virtualization had to offer for us was higher availability, higher reliability.

When we were remote, we had full console access. We were able to offer higher reliability on our development than our production. That was what led us to go to production. It's very difficult in this day and age with budgets and all that. We're now doing more with less. In order to be able to accommodate that and be able to handle the increased workload with fewer people, it has been embracing server virtualization, and virtualization in general.

Gardner: And to what level are you at server-side virtualization and how many servers are involved at this point?

Musicante: In server virtualization we currently have 16 hosts, 98 percent virtual. There are about 250 or so virtual machines (VMs) between two data centers; and we are using VMware Site Recovery Manager to replicate or to bring up the replicated site in the event of a disaster or any planned maintenance that we need to perform at one data center versus the other.

Gardner: I’d like to hear more about your desktop virtualization strategy, but let's learn a little bit more about the scope and scale of your mission-critical set of services. How many users? You're supporting the mayor’s office, police, and fire. Tell us a little bit about what your department is doing in the City of Pittsburgh?

3,000 users

Musicante: The City of Pittsburgh’s City Information Systems Department, which I work for, has about 3,000 users that they support. That ranges from all public safety -- Police, Fire, EMS, and Building Inspection -- to the branches of government -- the Mayor’s Office, the City Council, and Controller’s Office as well as other important departments like the Finance Department, Personnel, Human Resources, and Parks and Recreation. That's who we're supporting, and each and every one of them has their own little caveats of technology that they need.

Gardner: You’re also of course concerned about security, performance, disaster recovery, which you’ve already mentioned. How has virtualization helped you not just in cutting cost, but in making these more hardened, more resilient services?

Musicante: In terms of hardening and security, when we took our virtualization approach, we started out by saying that we were going to physical-to-virtual (P2V) and migrate a lot of these machines. As we proceeded and matured in that environment, we decided that we were going to build fresh and build new.

So when we did our server virtualization, we looked at virtualization in general. It became an opportunity for us to evaluate how we were going to harden things, how we were going to secure things, and since now we don’t have to support that many physical servers, we can expand on our current capacity, and hardware.

We’re able to separate things, where servers that were multi-functional servers, database server, file server, web server, all in one, now get to be three different servers, and only allow communications to the specific application and supports what they need.

Storage came about and offered a lot more flexibility and a lot of benefit to the City of Pittsburgh, but it was not without hassle.



Gardner: Any issues around storage? Has that been something that you’ve been able to wreak some efficiencies out as well?

Musicante: Storage was very interesting for the City of Pittsburgh. They were coming from an environment where everything was on direct-attached storage (DAS), and going to a storage area network (SAN) environment, which they had. They had an array with an HP 6000, but they were only using 500 gigabytes at the time. So storage transition was huge in terms of reliability, but as well as cost at the same time.

It was an unexpected thing from the city’s perspective, as they were not in the market for an array where everything is central. It was all individual and unique to each host and physical server. So storage came about and offered a lot more flexibility and a lot of benefit to the City of Pittsburgh, but it was not without hassle.

Gardner: So you’ve gone through that process -- 98 percent is very impressive on your server, and your infrastructure. What prompted you to now take the additional step to use View and move into desktop virtualization?

Musicante: The City of Pittsburgh moved into desktop virtualization with very similar characteristics as we looked at the server virtualization as how can we offer higher reliability and higher support, give us more management from a central standpoint back at our remote offices, and offer them to the clients and given them the same if not a better level service for additional benefits from administrative.

Security provisioning

There were a bunch of reasons, and those are like pushing out software updates without downtime for the users. They just log off and get a new one. It was security provisioning software, keeping all the storage and everything is back in our data center, so nothing leaves the facility.

Those were motivating factors as well as keeping administrative cost down. That was the push, and it actually took off. It took some time, but it's being embraced more than I ever would have thought it would have been.

Gardner: Let's learn a little bit more about the nature of your distribution requirements. Obviously, you've got City Hall. You’ve got some centralization. You’ve got police headquarters and fire headquarters, but you’ve also got a lot of distributed sites around the city. So let us better understand your distribution requirements when you’re going to desktop virtualization?

Musicante: There are 175 remote facilities, and they range from connectivity of facilities that are on dark fiber, with 100, 200, 300, 500 users, to these individual remote offices that are located in the park facility, and they have one or two employees that are coming across the DSL line.

One of the major complaints was the problem with connectivity where people are on DSL. They would load the roaming profile or pull documents or upload files and they would see this huge lag where it took them upwards of 30 minutes to start their day off. They're now able to go into View, sign-in, and they're in. So we pretty much recovered 30 extra minutes for some of these employees on a daily basis.

Currently, we're in a mixed mode. We have two environments which we're trying to expedite to move off of.



Gardner: How are you leveraging the PCoIP bandwidth improvements for the WAN?

Musicante: Very well. With each version it's definitely gotten better. Still from a management side we do maintain an IPSec tunnel to all of our facilities.

So PC-over-IP has been what we’ve been using for our remote facilities, even back in the 3.0 days. When 4.1 PC-over-IP came out, 4.5, 4.6, it's been progressively getting better and has higher availability with more response. When 4.6, matured, they gave us the View Security Server, and even now with 5, it has increased and lowered the actual requirements necessary for traffic. So some of our facilities are not feeling the same same pain that they were prior to.

Gardner: As you’ve been making this transition, it would be good to understand better how you’ve adopted version 5. To what degree are you using version 5 for View on your desktop virtualization installations?

Musicante: Currently, we're in a mixed mode. We have two environments which we're trying to expedite to move off of, but we currently have a 4.6 environment and a 5.0 environment. Right now with our 5.0 environment we are embracing Persona Management for some of our EMS employees.

Gardner: That’s another one of those ancillary benefits that people don’t always appreciate but it’s pretty important.

Everything is identical

Musicante: Absolutely. It wasn’t something that we were expecting, but at the same time, when we go back with 20/20 hindsight, we reevaluated and said that that makes sense. Everything is now identical. We use non-persistent machine. So every time they log in, it's a brand-new machine and it’s configured identically the way we want it. The only factor that’s different for each user is their profile.

Gardner: You know how to resolve them, it’s not starting from scratch.

Musicante: Absolutely not starting from scratch. That’s also one of the beautiful benefits. As we move and as we mature with the product and as the product matures itself, we seem to be taking a very parallel progression between the two -- the City of Pittsburgh and VMware View. Persona Management right now has been doing wonders for that.

Those departments that have migrated over and wanted to take this “experiment” of Persona Management have been pleasantly surprised. Definitely, that’s also a point to bring up. When you hear problems from people, when end-users complain, there’s always something that they target. It was networking at one point. Then it moved on to virtualization and everyone said it was the promised virtualization, whether it was or wasn’t.

With View, it actually stands alone. It an outlier. Our users call and they say, "I would like to be on View. I would like to be on that system." For an end-user come back to us and request that blows our mind. We appreciate it. It means we’ve done something right. And it also has to be attributed back to VMware. They’ve done something right.

Gardner: Now that you’ve gotten your feet wet, and then some, with 5.0, what are some of the other salient benefits?

So every time they log in, it's a brand-new machine and it’s configured identically the way we want it.



Musicante: That’s going to give us extra 5 percent. There is always that server virtualization where you’d only get that 95 percent, although we got past that. There’s that 5 percent that you couldn’t for or you wouldn’t for whatever reason. That’s the same market for the desktop virtualization and 5 percent was for high graphic intensive people. We're able to now start to achieve that and we're looking to try to achieve that.

We've not gone through some of the advanced 3D accelerated graphic things that are now out with 5. We are in the process of testing, but it’s currently in our test labs within our department. It’s also in terms of deriving the benefit. We have all of our infrastructure. We're going to with a more green approach. So we're going with zero client. They're currently Dell FX 100s. So they may take one tenth of the power, but there is very little there.

I know that VMware View 5.0 3D acceleration is going to be there and is going to help out, but those people are going to be using the repurposed machines, taking their machine, putting a stripped down version of 7 and use it from there. So we're trying to achieve that, but it’s multiple facets.

Gardner: When we think about your adoption pattern around virtualization, you took your time, learned through your development environment, walked in, made some progress and then really ramped up on adoption for your server side. You’ve followed a similar pattern now with desktops.

What’s next? Is there an additional synergy between a private cloud implementation, where you can get even better synergy efficiency? Tell me what you think about this fear and moving towards even higher plane of efficiency and productivity on that overall delivery from a central data center environment?

Going toward the cloud

Musicante: It’s really unclear where we're going to go. As far as cloud and where the cloud is taking the City of Pittsburgh and where the City of Pittsburgh is going with cloud, City of Pittsburgh currently is in the process of taking that last two percent of our system that isn’t virtualized, which is Exchange, and we are currently in the process of going towards the cloud. So it’s actually going to be going to Google Apps for government for mail.

As far as cloud within ourselves, the City of Pittsburgh is using its resources that we’ve regained or recouped from all of our consolidation purposes, especially with the government processes and mentality of doing more with less. There is a lot of fellow government agencies that we're now going to be partnering with to provide them infrastructure as a service.

That’s where some of the other product lines come in like vCloud Director, to be able to allow them to still manage their infrastructure to use our resources, and we can now ourselves be a cloud provider, which I have been marketing as Cloud9 because there are nine entities including the City of Pittsburgh -- nine entities that we are going to consolidate.

Gardner: I'm impressed with the fact that you’ve been able to move through this progression, recoup those savings, and then apply it to the innovation that get you yet more productivity and savings that you can further apply. That’s commendable. Any words of advice for folks that are perhaps not as far along as you’ve been on this progression? What 20/20 hindsight and words of wisdom might you supply them?

Musicante: With server virtualization, everyone is involved in it, and that is the easy part. Desktop virtualization, is where we got hit hard and the lessons that will be learned is that end-user’s matter. Every step of the way, you need their input. It’s not just an administrative decision saying this is the right thing. You need to be good at psychology to convince your users that this is what they want, and getting them to the point of seeing that this is the best approach or getting their input.

The only thing that I could say is to involve your users. Get them in the proof of concept from the beginning.



That really makes all the difference in the world. You’ll have the same end result and you’ll get to the same target, to the same place, but you need their input. It was not the same with server virtualization. That was for the administrators. They owned it. It was their territory. These desktops that you're taking from the users, yes, they’ll have a better reliability, better up-time, better everything, and better end-user experience, but they feel that that’s theirs, and rightly so.

The only thing that I could say is to involve your users. Get them in the proof of concept from the beginning. Get their input, what they need, what they want, how they want to access it, and with that it’ll no doubt be a sure success.

Gardner: And if you can do it in such a way that they are asking by brand for the virtualized desktop approach, that sounds like an optimal outcome.

Musicante: Absolutely.

Gardner: We’ve been talking about the beneficial synergy between virtualized servers and desktops and how that’s shaping up in Pittsburgh. Join me in thanking our guest. We’ve been here with Alex Musicante, System Security Architect in the City Information Systems Department there in Pittsburgh. Thank you so much, Alex.

Musicante: Thank you so much. Have a good one.

Gardner: Thanks, and also thanks to our audience for joining this special podcast coming to you from the 2011 VMworld Conference in Las Vegas.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of VMware-sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor: VMware.

Transcript of a BriefingsDirect Podcast from the VMworld 2011 Conference on how the City of Pittsburgh has launched a major virtualization effort to serve a variety of city departments. Copyright Interarbor Solutions, LLC, 2005-2011. All rights reserved.

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Monday, August 29, 2011

From VMworld, Cosmetics Giant Revlon Harnesses the Power of Private Cloud to Produce Impressive Savings and Cost Avoidance

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor: VMware.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the VMworld 2011 Conference in Las Vegas. We're here in the week of August 29 to explore the latest in cloud computing and virtualization infrastructure developments.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I’ll be your host throughout this series of VMware-sponsored BriefingsDirect discussions.

Today’s consensus is no longer around an "if" for cloud computing, but the "when" and what types of cloud models are best suited for any particular company. The present challenge then is about the proper transitions to leveraging cloud for improved IT and for far better business results. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here at VMworld, as part of the main keynote address, one company and its design and implementation of a private cloud rose above the rest. Revlon and its CIO were in the spotlight for such impressive returns on their cloud. In just two years, Revlon has benefited by nearly $70 million from savings due to cost avoidance and reductions.

Here to tell us about how such savings emerged and to describe one of the most efficient enterprise private cloud implementations in the world is David Giambruno, Senior Vice President and CIO at Revlon. Welcome, David.

David Giambruno: Hello. How are you today?

Gardner: I'm great. We’ve heard so much about your private cloud, and I was really impressed, but something that jumped out of me is that you seem to have jumped into this all-in, rather than piecemeal. Is there a reason for doing private cloud completely, rather than piecemeal? What’s the benefit for doing it that way?

Giambruno: I reference us to Southwest Airlines. What I mean by that is their whole business models were around one plane, one plane to service, and getting very good at that.

From a technology standpoint, we look at ourselves as doing oneness. We pick one way and we get very good at. We own that technology, so we can command it. It’s really about the density of our skill sets and our capability around that order to execute for the business.

When you look at that, it drives a degree of simplicity of execution, because at the end of the day, what we're really focused on is delivering IT capability back to the business faster, cheaper, better. That’s essentially what our cloud was planned to do and has delivered.

Gardner: And this is no small undertaking. It's over 530 applications, 15,000 automated moves a month. Give us a sense of what you’ve done with this singular approach to full competency at this particular data center and your approach to private cloud?

Giambruno: It’s not a data center. It’s the globe. That’s important for everyone to understand. Revlon’s cloud covers all of Revlon’s presences globally. It’s not just a single data center. We have a core data center and then we have little data centers around the world that everything replicates between and things move between.

Entire ecosystem

We’ve built this entire ecosystem to deliver our applications. We started this about five years ago with this whole idea of oneness. We re-ITed the planet. We have one DNS and DHCP structure. We have one global directory. We have one SAN globally. We have one desktop image. We have one server image. That simplicity allowed us to use the cloud as a competitive advantage.

We've saved or avoided $70 million in last two years. If you go by a simple timeline, the first 18 months was laying that oneness foundation. We did that in 18 months. The second 18 months was the virtualization of the servers, the network, and the storage systems globally.

At the end of the 18 months, we were done. That was the first three years. We’ve been running this way for the last two years. We're not in the "I think" mode. We're looking now at how we continually extend the capability of our cloud.

Gardner: Our listeners might be familiar with Revlon, your brand, but tell us more about the scope of your operations and the extent to which IT is supporting your business.

Giambruno: Revlon is a global cosmetics, hair color, beauty tools, fragrance, skincare, anti-perspirant/deodorants, and beauty care company. The vision of Revlon is to deliver glamor, excitement, and innovation through high-quality products at affordable prices.

We didn’t spend any additional money, other than our normal capital refresh. The thing that we did was change the way we're spending our money



We are arguably one of the strongest consumer franchises in the world. Our brand is incredibly powerful. We've got offices around the world. Our global headquarters are in New York. Our flagship manufacturing facility is in Oxford, North Carolina, and our consumers are women around the world. Our products are sold in more than 100 countries.

So we are big, as far as our reach and our capability. Essentially, our cloud delivers roughly 95 percent of all Revlon IT services around the world. We've got a couple of systems that aren’t in there yet. They will be shortly, but for all intents and purposes, we operate everything off of our cloud.

Gardner: Let’s go back to how you got to this point and how you're able to enjoy such significant savings. You have a comprehensive virtualized approach of servers, network, applications, and services. Why is that important?

Giambruno: Again, it’s that density of skill sets. Through this whole implementation, we only used about 10 percent professional services. We didn’t spend any additional money, other than our normal capital refresh. The thing that we did was change the way we're spending our money.

We took that leap to do things differently, because at the end of the day -- I always say this just to keep my and my team’s frame of reference -- we make cosmetics and personal care products. We have lots of brands, but it’s the idea of simplicity.

Faster, better, cheaper

We're not a revenue-generating piece of Revlon. How we can add value back to the business is by doing things faster, better, cheaper? If we're not spending that money, we're avoiding spending money, or giving money back, that means it can go into new product development. It can go into R&D. It can go into marketing. All activities focused on driving profitable growth.

Getting technology to facilitate the business and do things faster and more effectively is really important. To me, it’s the most material thing we’ve done - if you look at your projects. We’ve increased the number of projects we complete every year by 300 percent. When you talk about the business alignment, getting what they want done faster, cheaper, better, to me, that’s it.

Gardner: And you're talking about spanning the cycle from full development to implementation. What’s the role that the cloud has played in terms of increasing the ease in which you move from development to operations?

Giambruno: I've got a couple of buckets. We have reliability. Currently, our cloud has been operating at north of six nines uptime, which has allowed me to take resources out of operations, put them into projects and working with the business.

That’s resulted in speed. If you want a server, if there is a demand for new application or testing something, our cycle time for getting a server up is anywhere from 15-20 minutes and there isn’t the associated cost. For us, a server is just a file. If you want one, great, here you go.

One of the greatest things that we monitor is our ratio of physical to logical servers. When we started this, our server ratio was 1:7. We are now 1:34.



And we manage capacity on the top line. So we essentially move that infrastructure barrier and cost. We’ve disconnected it. One of the greatest things that we monitor is our ratio of physical to logical servers. When we started this, when we first went live three-and-a-half or four years ago, our server ratio was 1:7. We are now 1:34. That’s essentially a 500 percent increase in capacity without the cost.

That makes a material difference in the business not having to pay for things. The speed at which we can nail up applications and the accuracy at which we can do it has made a material difference in our ability to deliver projects to the business.

Gardner: In addition to improving this cycle for development flexibility and resources, you've also devoted significant improvements to disaster recovery (DR). Tell me a little bit about why the private cloud has helped you in DR.

Giambruno: One of the things that we’ve learned very quickly was rate of change. When you're on a cloud, every time someone hits a keystroke on a keyboard, that’s a change in your cloud. Our rate of change is anywhere between 20-30 terabytes a week.

We made a conscious decision as we don’t tier anything in DR; we literally copy everything. There are two pieces of things. I'm most impressed with what my team has done.

Cheaper storage

One is if you take that rate of change and attach it to storage growth, you're roughly at $27 million a year. Through a series of technologies that we employ, we turn that $27 million into $400,000 of storage that we actually have to pay for. So, our shareholders get that benefit, because I don’t think anybody else’s shareholders would have that interest in place.

The second thing is that it does allow us to copy everything. Roughly a month ago, we lost our factory in Venezuela to a fire. Fortunately, no one was hurt, but from the time someone made a phone call, two hours and 40 minutes later -- and roughly two hours of the time of finding people, because it was a Sunday afternoon -- we moved the country of Venezuela up into our DR side, had everything running, and we're giving the users virtual desktops so they could keep working. That’s the power.

Gardner: Peace of mind and trust.

Giambruno: And it’s not fake. We’ve done it. Globally, we are minus-15 minutes replication in their stuff. That’s a little longer or little shorter depending where it is and time of the day, but it goes back to the simplicity. We just copy everything so we don’t have to worry about it.

Gardner: Without going too far down in the weeds, WAN acceleration devices have helped you in a large extent with that in terms of managing that amount and the speed.

Giambruno: Exactly. I don’t think you could run an internal cloud, or much less an external cloud, with the rate of change without those. I'm a huge fan of that.

Gardner: All right. Let’s see metrics wise what this gets for you in data reduction. What sort of volumes have you been able to improve?

We keep finding ways to squeak more out, because, again, the less money we can use, the better for the business.



Giambruno: We’ve run about 96 percent data reduction for everything from compression and de-duplication. As we’ve gone through this, we've also learned that with different storage protocols, block versus CIFS, you get better compression. Running at NFS you pick up 15 percent utilization over block.

Everybody has different business cases for why they need either, but we keep finding ways to squeak more out, because, again, the less money we can use, the better for the business. The more efficient and effective we are, the better for the business, and the less they have to spend on this.

Conversely, we keep leveraging those capabilities in extending our cloud. So we can sling a Windows 7 desktop to an iPad, or we're enabling our cloud so people can use resources wherever they are, regardless of the device. That just makes their lives easier and their ability to do business better, so we can support people growing the company.

Gardner: It’s really impressive to me, David that the more value that you derive from you architecture and approach, the more it contributes to other things. For example, what you’ve described is great for DR, but you’re also reducing your racks, restructuring your server licensing, and also getting to improve asset utilization. So it’s sort of a snowball, but in a virtuous way.

The asset is never cold

Giambruno: It’s interesting because in our DR site we run our test and dev. So the asset is never cold. We're actually using the virtual servers while they are not being used for DR to run all our tests and dev. It just contributes to the uptime. The data is already there.

We reuse assets all the time, and as we go forward, we have plans to go active-active. So now end-of-life servers that are coming out for maintenance, we just throw them in DR, because they can just stay there forever. It doesn’t matter to us if one dies a year. So what? It’s really that ability to keep using those assets to extend capabilities.

Gardner: How about the stack? Can you describe some of your products and what they’ve done for you? Are you venturing to some new areas around either management or governance to try to continue to tweak this to get more bang for the buck?

Giambruno: The bang for the buck for us is that we're working really hard on essentially creating an internal marketplace, like the Apple marketplace or the Android marketplace.

We’ve got desktop virtualization, but we see huge value to the business in creating this internal marketplace. We know a user. We know their devices. We know the applications they're supposed to be using. Depending on the device that they connect, we can format the application they are using and its view to that device to deliver them in context.

To some degree, it’s like going from a LAN to a trusted WAN, where we know the device that’s registered to you. We know you as a user so we can deliver very securely your information, and that information never leaves my data center. So you are only ever viewing the information they are working with.

When that device comes out, our cloud will understand context. We'll be able to deliver that application in the context of the person.



Gardner: If I heard you correctly, you're not only allowing the users to exploit more and better devices, perhaps more suited to what they do in terms of a work style or mobility, but you're also now creating an application marketplace. How does that benefit from your cloud infrastructure?

Giambruno: Our cloud can send them anything. The applications are already running on the cloud. Essentially, when that device comes out, our cloud will understand context. We'll be able to deliver that application in the context of the person. You've got a highly secure environment. We're not moving data anywhere. We’ve got control of the device. We understand who the person is, and so we can deliver in context what they are supposed to have access to, regardless of where they are.

If you have an iPad or anything like that, you have an icon on the front. You’ll have a Revlon marketplace. You open that up, and there will be a list of applications that you have access to that are already authorized for you to have access to, and we will start sending you those applications.

Gardner: It sounds like a real boon to productivity.

Giambruno: We have third-party manufacturers. We have third-party logistics. So we're starting to have the ability to leverage our cloud to deliver applications and have our suppliers and partners work with us much closely.

Management dashboard

The third tangent is the management dashboard -- our ability to deliver information to our management teams so they can make good business decisions faster, because this is essentially all about speed. It's the speed of getting information to our management team so they can make the decisions, understand what’s happening, and ask good questions of the organization in order to make a really good decisions. We're a CPG company and it’s a very competitive environment. To me, our cloud is really about using technology as a competitive advantage.

Gardner: We're about out of time. Any advice for folks listening to our podcast today who might not be fully into this full cloud press that you’ve been describing, but once you start realizing that advantage of a virtuous cycle adoption that gets more efficiency, that gets more improvement, and lower cost. So what’s your advice for folks getting started?

Giambruno: I tend to live by "isms" to make very clear pictures, because I had to move own organization through them. Two things: trust or verify, which maps into the second, which is just try. They are very symbiotic.

Trust and verify that you’re delivering the capabilities that the business needs and that you know they need.



As you look at this, just try, and as you go through that, trust and verify that you’re delivering the capabilities that the business needs and that you know they need. As you go along that path, you can build trust and confidence in yourself and your capabilities, your team can build trust and confidence, and you can show that to your business units.

That's like that snowball that you get rolling. Once everybody realizes that it can be done, it’s more of a human experience thing than it is the technology. The technology works, and we’ve been doing this for a couple of years. I couldn’t imagine operating any other way any longer until the next big geometry train comes, but that’s probably another 10 or 15 years.

Gardner: Great. I really enjoyed your presentation up on the stage. We’ve been talking about successful private cloud and virtualization adoption in a managed and secure way. Joining us right after his VMworld keynote address is David Giambruno, Senior Vice President and CIO at Revlon. Thanks so much, David.

Giambruno: Thank you very much.

Gardner: We’ve been joined here for a special podcast coming to you from the 2011 VMworld Conference in Las Vegas. I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of podcast discussions. Thanks again for listening and come back next time.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor: VMware.

Transcript of a podcast discussion from the VMworld 2011 Conference on how Revlon has leveraged the cloud to obtain $70 million in savings and cost avoidance in only two years. Copyright Interarbor Solutions, LLC, 2005-2011. All rights reserved.

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