Showing posts with label user experience. Show all posts
Showing posts with label user experience. Show all posts

Thursday, June 27, 2019

The Employee Experience is Broken. Can IT Fix It?

Transcript of a discussion on how a European IT consultancy is looking to the latest digital technologies from Citrix to transform how its 11,000 employees work.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect. Our next intelligent workspaces discussion explores how businesses are looking to the latest digital technologies to transform how employees work.

There is a tremendous amount of noise, clutter, and distraction in the scattershot, multi-cloud workplace of today -- and it’s creating confusion and frustration that often pollute processes and hinder innovative and impactful work.

We’re here to examine how IT can elevate the game of sorting through apps, services, data, and delivery of simpler, more intelligent experiences that enable people -- in any context -- to work on relevancy and consistently operate at their informed best.

To illustrate new paths to the next generation of higher productivity work, I’m pleased to welcome Marco Stalder, Team Leader of Citrix Workspace Services at Bechtle AG, one of Europe's leading IT providers. Welcome, Marco.

Marco Stalder: It’s very nice to be here.

Gardner: We are also here with Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer at Citrix. Welcome back, Tim.

Tim Minahan: Hey, Dana. Thanks for having me.

Gardner: Tim, improving the employee experience has become a hot topic, with billions of productivity dollars at stake. Why has how workers do or don't do their jobs well become such a prominent issue?

Who’s got talent? 

Minahan: The simple answer is the talent crunch. Just about everywhere you look, workforce, management, and talent acquisition have become a C-suite level, if not board level, priority.

And this really boils down to three things. Number one, demographically there is not enough talent. You have heard the numbers from McKinsey that within the next year there will be a shortage of 95 million medium- to high-skilled workers around the globe. And that’s being exacerbated by the fact that our traditional work models -- where we build a big office building or a call center and try to hire people around it -- is fundamentally broken.

The second key reason is a skills gap. Many companies are reengineering their business to drive digital transformation and new digital business or engagement models with their customers. But oftentimes their employee base doesn’t have the right skills and they need to work on developing them.

The third issue exacerbating the talent crunch is the fact that if you are fortunate enough to have the talent, it’s highly likely they are disengaged at work. Gallup just did its global Future of Work Study and found that 85 percent of employees are either disengaged or highly disengaged at work. A chief reason is they don’t feel they have access to the information and the tools they need to get their jobs done effectively.

Gardner: We have dissatisfaction, we have a hard time finding people, and we have a hard time keeping the right people. What can we bring to the table to help solve that? Is there some combination of what human resources (HR) used to do and IT maybe didn’t think about doing but has to do?

Enhance the employee experience 

Minahan: The concept of employee experience is working its way into the corporate parlance. The chief reason is that you want to be able to ensure the employees have the right combination of physical space and an environment conducive with interacting and partnering with their project teams -- and for getting work done.

Digital spaces, right? That is not just access to technology, but a digital space that is simplified and curated to ensure workers get the right information and insights to do their jobs. And then, obviously, cultural considerations, such as, “Who is my manager, what’s my development career, am I continuing to move forward?”

Those three things are combining when we talk about employee experience.

Gardner: And you talked about the where, the physical environment. A lot of companies have experimented with at-home workers, remote workers, and branch offices. But many have not gotten the formula right. At the same time, we are seeing cities become very congested and very expensive.
The traditional work models of old just aren't working, especially in light of the talent crunch and skills gap we're seeing. Traditional work models are fundamentally broken.

Do we need to give people even more choice? And if we do, how can we securely support that?

Minahan: The traditional work models of old just aren’t working, especially in light of the talent crunch and skills gap we are seeing. The high-profile example is Amazon, right? So over the past year in the US there was a big deal over Amazon selecting their second and third headquarters. Years ago Amazon realized they couldn’t hire all the talent they needed in Seattle or Silicon Valley or Austin. Now they have 17-odd tech centers around the US, with anywhere from 400 to several thousand people at each one. So you need to go where the talent is.

When we think about traditional work models -- where we would build a call center and hire a lot of people around that call center – it’s fundamentally broken. As evidence of this, we did a study recently where we surveyed 5,000 professional knowledge workers in the US. These were folks who moved to cities because they had opportunities and they got paid more. Yet 70 percent of them said that they would move out of the city if they could have more flexible work schedules and reliable connectivity.

Gardner: It’s pretty attractive when you can get twice the house for half the money, still make city wages, and have higher productivity. It’s a tough equation to beat.

Minahan: Yes, there is that higher productivity thing, this whole concept of mindfulness that’s working its way into the lingo. People should be hired to do a core job, not spending their days doing things like expense report approvals, performance reviews, or purchase requisitions. Yet those are a big part of everyone's job, when they are in an office.

You compound that with two-hour commutes, and that there are a lot of distractions in the office. We often need to navigate multiple different applications just to get a bit of the information that we need. We often need to navigate multiple different applications to get a single business process done and that’s just not dealing with all the different interfaces, it’s dealing with all the different authentications, and so on. All of that noise in your day really frustrates workers. They feel they were hired to do a job based on core skills they are really passionate about – but they spend all their time doing task work.

Gardner: I feel like I spend way too much time in email. I think everybody knows and feels that problem. Now, how do we start to solve this? What can the technology side bring to the table and how can that start to move into the culture, the methods, and the rethinking of how work gets done?

De-clutter intelligently

Minahan: The simple answer is you need to clear way the clutter. And you need to bring intelligence to bear. We believe that artificial intelligence (AI) and machine learning (ML) play a key role. And so Citrix has delivered a digital workspace that has three primary attributes.
First, it’s unified. Users and employees gain everything they need to be productive in one unified experience. Via single sign-on they gain access to all of their Software as a service (SaaS) apps, web apps, mobile apps, virtualized apps, and all of their content in one place. That all travels consistently with them wherever they are -- across their laptop, to a tablet, to a smartphone, or even if they need to log on from a distinct terminal.

The second component, in addition to being unified, is being secure. When things are within the workspace, we can apply contextual security policies based on who you are. We know, for example, that Dana logs in every day from a specific network, using his device. If you were to act abnormally or outside of that pattern, we could apply an additional level of authentication, or some other rules like shutting off certain functionalities such as downloading. So your applications and content are far more secure inside of the workspace than outside.
When things are within the workspace, we can apply contextual security policies based on who you are. Your applications and content are far more secure inside of the workspace than outside.

The third component, intelligence, gets to the frustration part for the employees. Infusing ML and simplified workflows -- what we call micro apps -- within the workspace brings in a lot of those consumer-like experiences, such as curating your information and news streams, like Facebook. Or, like Netflix, it provides recommendations on the content you would like to see.

We can bring that into the workspace so that when you show up you get presented in a very personalized way the insights and tasks that you need, when you need them, and remove that noise from your day so you can focus on your core job.

Gardner: Getting that triage based on context and that has a relevancy to other team processes sounds super important.

When it comes to IT, they may have been part of the problem. They have just layered on more apps. But IT is clearly going to be part of the solution, too. Who else needs to play a role here? How else can we re-architect work other than just using more technology?

To get the job done, ask employees how 

Minahan: If you are going to deliver improved employee experiences, one of the big mistakes a lot of companies make is they leave out the employee. They go off and craft the great employee experience and then present it to them. So definitely bring employees in.

When we do research and engage with customers who prioritize on the employee experience, it’s usually a union between IT and human resources to best understand what the work is that an employee needs to get done. What’s the preferred environment? How do they want to work? With that understanding, you can ensure you are adapting the digital workspaces -- and the physical workplaces -- to support that.

Gardner: It certainly makes sense in theory. Let’s learn how this works in practice.

Marco, tell us about Bechtle, what you have been doing, and why you made solving employee productivity issues a priority.
Stalder: Bechtle AG is one of Europe’s leading IT providers. We currently have about 70 systems integrators (SIs) across Germany, Switzerland, and Austria, as well as e-commerce businesses in 14 different European countries.

We were founded in 1983 and our company headquarters is in Neckarsulm, a small town in the southern part of Germany. We currently have 10,300 employees spread across all of Europe.

As an IT company, one of our key priorities is to make IT as easy as possible for the end users. In the past, that wasn't always the case because the priorities had been set in the wrong place.

Gardner: And when you say the priorities were set in the wrong place, when you tried to create the right requirements and the right priorities, how did you go about that, what were the top issues you wanted to solve?

Stalder: The hard part is gaining the balance between security and user experience. In the past, priorities were more focused on the security part. We have tried to shift this through our Corporate Workspace Project to give the user the right kind of experience back again, and letting it show in the work and focus on what the user has to do.

Gardner: And just to be clear, are we talking about the users that are just within your corporation or did this extend also to some of your clients and how you interact with them?

Stalder: The primary focus was our internal user base, but of course we also have contractors that externally have to access our data and our applications.

Gardner: Tim, this is yet another issue companies are dealing with: contingent workforces, contractors that come and go, and creative people that are often on another continent. We have to think about supporting that mix of workers, too.

Synchronizing the talent pool 

Minahan: Absolutely. We are seeing a major shift in how companies think of the workforce, between full-time and part-time contractors, and the like. Leading companies are looking around for pools of talent. They are asking, “How do I organize the right skills and resources I need? How do I bring them together in an environment, whether it’s physical or digital, to collaborate around a project and then dissolve them when that project is complete?”

And these new work models excite me when we talk about the workspace opportunity that technology can enable. A great example is a customer of ours, eBay, which people are familiar with. A long time ago, eBay recognized that they could not get ahead of the older call center model. They kept training people, but the turnover was too fast. So they began using the Citrix Workspace together with some of our networking technologies to go to where the employees are.

Now they can go to the stay-at-home parent in Montana, the retiree in Florida, or the gig worker in New York. In this way, they can Uberfy the call center model by giving them, regardless of location, the applications, knowledge base, and reliable connectivity they need. So when you or I call in, it sounds like we are calling into a call center, and we get the answers we need to solve our problems.

Gardner: Marco, your largely distributed IT organization has permeable boundaries. There isn’t a hard wall between you and where your customers start and end. The Citrix Workspace helped you solve that. What were some of the other problems, and what was the outcome?

Stalder: One of the main criteria for Bechtle is agility. We have been growing constantly for the last 36 years. Bechtle started as a small company with only 100 employees, but organic and inorganic growth continues, and we are still growing quite rapidly. We just acquired another four companies at the end of last year, for example, with 400 to 500 employees. We need to on-board them quickly.
One of the main criteria for Bechtle is agility. We have been growing constantly for the last 36 years. And our teams are spread around different office locations. We also have to adapt to new technologies rapidly because we want to be ahead of the technology.

And our teams are spread around different office locations; even my team, for example. I am based in Switzerland with four people. Another part of our group is in Germany, and I have one colleague in Budapest. Giving all of these people the correct and secure access to all of their applications and data is definitely key.

As an IT company, we also have to adapt to new technologies rapidly and quickly, probably faster than other companies because we want to be ahead of the technology for our employees. We are selling these same solutions to our customers, along with the same experience -- and a good experience.

Gardner: We often call that drinking your own champagne. Tell us about the process through which you evaluated the Citrix Workspace solution and why that’s proven so powerful.

One platform to rule them all 

Stalder: In early 2016, we began with a high-level design for a basic corporate workspace. We began with an on-premises design, like a lot of companies. Then we were introduced to something called Citrix Cloud services by our partner manager in Germany.

In January 2017, we started to think about the Citrix Cloud solution as an interesting addition to what we were already planning. And we quickly realized that the team I am leading -- we are six to eight people with limited resources – could only deliver all those services out to our end users with help. The Citrix Cloud services were a perfect fit for the project we wanted to do.

There are different reasons. One is standardization, to build and use one platform to access all of our applications, data, and services. Another is flexibility. While most of our workloads are currently in our own data centers in Germany, we are also thinking about bringing workloads and data out to the cloud. It doesn’t matter if it’s Microsoft Azure, Amazon Web Services (AWS), or you name it.
Another benefit, of course, is scalability. As I said, we have been growing a lot and we are going to grow a lot more in the future. We really need to be able to scale out, and it doesn’t matter where the workload is going to be or where the data is going to be at the end.

And, as an IT company, we are facing another issue. We are selling different kinds of IT products to our customers, and people tend to like to use the product they are selling to their customers. So we have to explore and use different kinds of applications for different tasks.

For example, we use Microsoft Teams, Cisco WebEx Teams, as well as Skype for Business. We are using many other kinds of applications, too. That perfectly fits into what we have seen [from Citrix at their recent Synergy conference keynote]. It brings it all together in the Citrix Workspace using micro apps and micro services.

Another important attribute is efficiency. As I said before, with seven or eight IT support people, we cannot build very complex and large things. You have to focus on doing things very efficiently.

Another really important thing for us as we set up the workspaces project is engaging with the executive board of Bechtle. If we find that those people are not standing behind the idea and understanding what we are trying to do, then the project is definitely going to fail.

It was not that easy, just telling those board people what we would like to do. We had to build a proof of concept system to let them see, touch, and feel it themselves. Only in this way can one really understand it.

Gardner: Of course, such solutions are a team sport. You don’t just buy this out of the box. Digital transformation doesn’t come with a pretty ribbon on it. How did you go about creating this workspace?

There is IT in team 

Stalder: It was via teamwork spread between different kinds of groups. We have been working very closely with Citrix Consulting Services in Germany, for example. We have been working together with the engineers within our business units who are selling and implementing those solutions within our customers.

And another very important part, in my opinion, was not just engaging the Citrix people, but also engaging with the application owners. It doesn’t really help if I give them a very nice virtual desktop and they are able to log-on fast but they don’t have any applications on it. Or the application doesn’t work very well. Or if they have to log-on again, for example, or configure it before using it. We tried to provide an end-to-end solution by engaging with all of the different people -- from the front-end client, to the networking, and through to the applications’ back end.

And we have been quite successful. For example, for our main business applications, SAP or Microsoft, we have been telling the people what we want to do to get those application guys on board. They understand what it means for them. In the past we had been rolling out version updates for 70 different locations.

They were sending out emails saying, “Can you please go to the next version? Can you please update to this or that?” That, of course, requires a lot of time and is very hard to troubleshoot and configure.

But now, by standardizing those things together [as a workspace], we can deploy it once, configure it once, and it doesn’t matter who is going to use it. It has made those rollouts much easier. For example, for our virtual apps and desktops, we just reached about 30 percent of our employees. It's being done in a highly standardized project basis across every business unit.
We also realized the importance of informing and guiding the people as to how they have to use the new solutions, because it’s changing and some people, they react a bit slow to change. At first they say, “I don’t want to try it. I don’t need it.” It was a learning process to see what kind of documentation and guidance the people needed.

The changes are simple things [that deliver big paybacks]. Because if the people can take a PC back home and use a VPN to connect to their company resources, they may no longer need that PC. They can simply use any device to access their work from home or from on the road. Those are very simple things, but people have to understand that they can do that now.

Gardner: As I like to say, we used to force people to conform to the apps and now we can get the apps and services to conform to what the people want and need.

But we have talked about this in terms of the productivity of the employee. How about your IT department? How have your IT people reacted to this?

Stalder: I also needed a lot of time to convince the IT people, especially some security guys. They said, “You are going to go to Citrix Cloud? What does it mean for security?”

We have been working very closely with Citrix to explain to the security officer what kind of data goes to the cloud, how it’s stored, and how it’s processed. And that took quite a while to get approval, but at the end it went through, definitely.

The IT guys have to understand and use the solution. They sometimes think that it’s just for the end users. But IT is also an end user. They have to get on board and use the solutions. Only in this way everyone knows what the other one is talking about.

Gardner: Now that you have been through this process and the workspace is in place, what have you found? What are the metrics of success? When you do it well, what do you get back?

Positive feedback 

Stalder: Unfortunately, measuring productivity is very hard to do. I don’t have any numbers on that yet. I just get feedback from employees who are talking about different things as they try the system.

And I have quite an interesting story. For example, one guy in our application consulting group was a bit skeptical. One day his notebook PC was broken so he had to use the new Citrix Workspace. He had no choice but to try it.

He wrote back some very interesting facts and figures, saying it was faster. It was faster to log on and the applications started faster. And it was easy to use. Because he does a lot of presentations and training, he realized he could start the work on one device and then switch back to another device, maybe in the meeting room or go to the training room, and just continue the work.

We also get feedback saying they can work from everywhere, can access everything they need, especially if they go out to the customer, and that they only have to remember one place to log on to. They just log-on once and they have all the data and all the applications they are going to need.

Gardner: Tim, when you hear about such feedback from Marco, what jumps out at you?

Minahan: What stands out is the universal challenge we are all experiencing now. The employee experience is less than adequate in most organizations. It is impacting not only the ability to develop and retain great talent, but it’s also impacting your overall business.
What also stands out is that when technology is harnessed in a way that puts the employee first -- and drives superior experience to allow them to have access to the information and the tools they need to get their jobs done -- not only does employee retention go up, but you also drive better customer experiences, and better business end results.

The third thing that stands out is the recognition that traditionally we in the IT sector focused on putting security in the way of the experience. Now, if you put the employee at the center, we are beginning to attain a better balance between experience and security. It’s not an either-or equation anymore. This story at Bechtle is a great example of that in reality.

Gardner: What was interesting for me, too, was that employees get used to the way things are. You hit inertia. But when a necessity crops up, and somebody was forced to try something new, they found that there are better ways to do things.

Minahan: Right, it’s the old saw … If you only asked folks what they wanted, they would want a faster horse -- and we never would have had the car.

Gardner: I’m afraid we will have to leave it there. You have been listening to a sponsored BriefingsDirect discussion on how businesses look to the latest digital technologies to renew their work methods to transform the employee experience. And we have learned how IT can elevate the game by sorting through apps, services, and data to deliver a simpler, more intelligent experience that enables people in context to focus on their relevant work.

A big thank you to our guests, Marco Stalder, Team Leader of Citrix Workspace Services at Bechtle, one of Europe’s leading IT providers. Thank you.

Stalder: My pleasure, Dana.

Gardner: We have also been here with Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer at Citrix. Thank you, sir.

Minahan: Thank you, Dana. Always a pleasure.

Gardner: And a big thank you as well to our audience for joining this BriefingsDirect intelligent workspaces interview. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Citrix-sponsored BriefingsDirect discussions. Thanks again for listening, and do come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.

Transcript of a discussion on how Citrix is charting a new future of work that abstracts productivity above apps, platforms, data, and clouds to empower, energize, and enlighten workers while simplifying and securing anywhere work across any deployment model. Copyright Interarbor Solutions, LLC, 2005-2019. All rights reserved.

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Tuesday, June 18, 2019

Happy Employees Equal Happy Customers. Can IT Deliver Both?

Transcript of a discussion on how new breeds of intelligent digital workspace technologies can deliver a superior employee -- and ultimately customer -- experience that boosts engagement, productivity, and business results.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect. Our next discussion explores how businesses are using the latest digital technologies to reimagine the employee experience -- and to transform their operations and results.

Employee experience isn't just a buzz term. Research shows that engaged employees are happier, more productive, and deliver a superior customer experience, all of which translates into bottom line results.

We are here to now talk about how IT can help deliver a compelling experience that enables employees to work when, where, and how they want -- and to perform at their best. Joining me are Adam Jones, Chief Revenue Officer, who oversees IT for the Miami Marlins Major League Baseball team and organization.

Welcome to BriefingsDirect, Adam.

Jones: It’s a pleasure to join you, Dana.

Gardner: We are also here with Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer at Citrix. Welcome, Tim.

Minahan: Dana, thanks for having me.

Gardner: Tim, when it comes to employee experience, Citrix has been at the forefront of the conversation and of the technology shaping it. In fact, I remember covering one of the first press conferences that Citrix had, and this is going back about 30 years, and the solutions were there for people to work remotely. It seemed crazy at the time, delivering apps over the wire, over the Internet.

But you are still innovating. You’re at it again. About a year ago, you laid out an aggressive plan to help companies power their way to even better ways to work. So, it begs the question: Tim, what's wrong with the way people are working today and the way that employees are experiencing work today?

From daily grind to digital growth 

Minahan: That topic is top of mind both for C-level and board members around the globe. We are entering an era of a new talent crisis. What's driving it is, number one, there are just too few workers. Demographically McKinsey estimates that in the next few years we will be short by 95 million medium- to high-skilled workers around the globe.

And that’s being frustrated by our traditional work models, which tend to organize around physical hubs. I build an office building, call center, or manufacturing facility and I do my best to hire the best talent around that hub. But the talent isn’t always located there.

The second thing is, as more companies become digital businesses -- trying to develop new digital business lines, engage customers through new digital business channels, develop new digital business revenue streams -- oftentimes they lack the right skills. They lack skills to help drive to this next level of transformation. If companies are fortunate enough to identify employees with those skills, there is a huge likelihood that they will be disengaged at work.

In fact, the latest Gallup study finds that globally 85 percent of workers are disengaged at work. A key component of that frustration has to do with their work environment.

We spend a lot of time talking about vision alignment and career development -- and all of that is important. But a key gap that many companies are overlooking is that they have a frustrating work environment. They are not giving their employees the tools or resources they need to do their jobs effectively.

In fact, all the choice we have around our applications and our devices has actually begun to create noise that distracts us from doing our core jobs in the best way possible.

Gardner: Is this a case of people being distracted by the interfaces? Is there too much information and overload? Are we not adding enough intelligence to provide a contextual approach? All of the above?

Minahan: It is certainly “all of the above,” Dana. First off, there are just too many applications. The typical enterprise IT manager is responsible for more than 500 applications. At the individual employee level, a typical worker uses more than a dozen applications through the course of their day, and oftentimes needs to traverse four or five different applications just to do a single business process. That could be something as simple as finding the change in a deal status, or even executing one particular transaction.
Work Isn't Working for Your Employees.
Find Out How Technology Can Help
And that would be bad enough, except consider that oftentimes we are distracted by apps that aren’t even core to our jobs. Last time I checked, Dana, neither you nor I, nor Adam were hired to spend our day approving expense reports in something like SAP Concur, which is a great application. But it’s not core to my job. Or, we are approving performance reviews in Workday, or a purchase request in SAP Ariba. Certainly, these distract from our day. By doing so, we need to constantly navigate via new application interfaces. We need to learn new applications that aren’t even core to our jobs.
To your point around disruption and context switching, today -- because we have all of these different channels, and not just e-mail, but Slack and Microsoft Teams and all of these applications – just finding information consumes a large part of our day. We can't remember where we stored something, or we can’t remember the change in that deal status. So we have to spend about 20 percent of our day switching between all of these different contexts, just to get the information or insight we need to do our jobs.

Gardner: Clearly too much of a good thing. And to a large degree, IT has brought about that good thing. Has IT created this problem?

Minahan: In part. But I think employees share a bit of responsibility themselves. As an employee, I know I’m always pushing IT by saying, “Hey, absolutely, this is the one tool we need to do a more effective job at marketing, strategy, or what-have-you.”

We keep adding to the top of what we already have. And IT is in a tough position of either saying, “No,” or finding a way to layer on more and more choices. And that has the unintended side effect of what we have just mentioned -- which is the complexity that frustrates today's employee experience.

Workspace unity and security 

Gardner: Now, the IT people have faced complexity issues before, and many times they have come up with solutions to mitigate the complexity. But we also have to remember that you can't just give employees absolute freedom. There have to be guardrails, and rules, compliance, and regulatory issues must be addressed.

So, security and digital freedom need to be in balance. How do we get to the point, Tim, where we can create that balance, and give freedom -- but not so much that they are at risk?

Minahan: You’re absolutely right. At Citrix, we firmly believe this problem needs to be solved. We are making the investments, working with our customers and our partners, to go out and solve it. We believe the right way to solve it is through a digital workspace that unifies everything your employees need to be productive in one, unified experience that wrappers those applications and content, and makes them available across any device or platform, no matter where you are.
A workspace that's just unified but not secure doesn't fully address the needs of the enterprise. We believe the workspace should wrapper in a layer of contextual security policies that know who you are.

If you are in the office, on the corporate network using your laptop, perfect. You also need to have access to the same content and applications to do your job on the train ride home, on your smartphone, and maybe while visiting a friend. You need to be able to log on through a web interface. You want your work to travel with you, so you can work anytime, anywhere.

But such a workspace that’s just unified -- but not secure -- doesn't fully address the needs of the enterprise. The second attribute of what's required for a true digital workspace is that it needs to be secure. When you have those applications and content within the workspace, we believe the workspace should wrapper that in a layer of contextual security policies that know who you are, what you typically have access to, and how you typically access it. The security must know if you do your work through one device or another, and then apply the right policies when there are anomalies outside of that realm.

For example, maybe you are logging in from a different place. If so, we are going to turn off certain capabilities within your applications, such as the capability to download, print, or screen-capture. Maybe we need to require a second layer of authentication, if you are logging on from a new device.

And so, this approach brings together the idea of employee experience and balances it with the security that the enterprise needs.

Gardner: We are also seeing more intelligence brought into this process. We are seeing more integration end-to-end, and we are anticipating the best worker experience. But companies, of course, are looking for productivity improvements to help their bottom line and their top line.
Want Employees to Perform at Their Best?
Let Them Thrive Using
An Intelligent Workspace
Is there a way to help businesses understand the economic benefits of the best digital workspace? How do we prove that this is the right way to go?

Minahan: Dana, you hit the nail on the head. I mentioned there are three attributes required for an effective digital workspace. We talked about the first two, unifying everything an employee needs to be productive with one unified experience, and secondly securing that to ensure that applications’ content is more secure in the workspace than when native. So that organizes your workday, and that’s a phenomenal head start.

Work smart, with intelligence 

But, to your point, we can do better by building on that foundation and injecting intelligence into the workspace. You can then begin to help employees work better. You can help employees remove that noise from their day by using things such as machine learning (ML), artificial intelligence (AI), simplified workflows, and what we call micro apps to guide an employee through their workdays. The workspace is not just someplace they go to launch an application, but it is someplace they go to get work done.

We have begun providing capabilities that literally reach into your enterprise applications and extract out the key insights and tasks that are personal to each employee. So when you log into the workspace, Dana, it would say, “Hey, Dana, it’s time for you to approve that expense report.”

You don't need to log-in to the app again. You just quickly open a review. If you want, you can click “approve” and move on, saving yourself minutes. And you multiply that throughout the course of the day. We estimate you can give an employee back 10 to 20 percent of their workweek. So, an added day each week of improved productivity.

But it’s not just about streamlined tasks. It’s also about improved insights, of making sure that you understand the information you need. Maybe it’s that change in a deal status and presenting that up to you so you don’t need to log-in to Salesforce and check on that dashboard. It’s presented to you because the workspace knows it’s of interest to you.

To your point, this could dramatically improve the overall productivity for an employee, improve their overall experience at work, and by extension allow them to serve their customers in a much better way. They have the resources, tools, and the information at their fingertips to deliver a superior customer experience.
The Miami Marlins have a very sophisticated approach to user experience. They look at heir employees and their fan base across multiple ways of making the experience exceptional.

Gardner: We are entering an age, Tim, where we let the machines do what they do best and know the difference, so that then allows people to do what they can do best, creatively, and most productively. It's an exciting time.

Let's look at a compelling use case. The Miami Marlins have a very sophisticated approach to user experience. And they are not just looking at their employees, they are looking at the end-users -- their fan base across multiple different ways of entertainment and for intercepting the baseball experience.

Baseball, in a sense, was hibernating over the winter, and now the new season has played out well in 2019. And your fans in Miami are getting treated to a world-class experience.

Tell me, Adam, what went on behind-the-scenes that allows you in IT to make this happen? What is the secret sauce for providing such great experiences?

Marlins’ Major League IT advantage 

Jones: The Marlins is a 25-year-old franchise. We find ourselves in build mode coming into the mid-2019 season, following a change in ownership and leadership. We have elevated the standards and vision for the organization.

We are becoming a world-class sports and entertainment enterprise, and so are building a next-generation IT infrastructure to enable the 300-plus employees who operate across our lines of business and the various assets of the organization. We are very pleased to have our longtime partner, Citrix, deploy their digital workspace solutions to enable our employees to deliver against the higher standards that we have set.

Gardner: Is it difficult to create a common technological approach for different types of user experience requirements? You have fans, scouts, and employees. There are a lot of different endpoints. How does a common technological approach work under those circumstances?

Jones: The diversity within our enterprise necessitates having tools and solutions that have a lot of agility and can be flexible across the various requirements of an organization such as ours. We are operating a very robust baseball operation -- as well as a sophisticated business. We are looking to scale and engage a very diverse audience. We need to have the resources available to invest and develop talent on the baseball side. So, what we have within the Citrix environment is the capability to enable that very diverse set of activities within one environment.

Gardner: And we have become used to, in our consumer lives, having a sort of seamless segue between different things that we are doing. Are you approaching that same seamless integration when it comes to how people encounter your content across multiple channels? Is there a way for you to present yourselves in such a way that the technology takes over and allows people to feel like they are experiencing the same Miami Marlins experience regardless of how they actually intercept your organization and your sport?
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Jones: Like many of our peers, we are looking to establish more robust, rounded relationships with our fans and community. And that means going beyond our home schedule to more of a 365-day relationship, with a number of touch points and a variety of content.

The mobility of our workforce to get out into the community -- but not lose productivity -- is incredibly important as we evolve into a more sophisticated and complex set of activities and requirements.
Gardner: Controlling your content, making sure you can make choices about who gets to see what, to protect your franchise, is important. Are you reaching a balance between offering a full experience of interesting content and technology, but at the same time protecting and securing your assets and your franchise?

Safe! at digital content distribution 

Jones: Security is our highest priority, particularly as we continue to develop more content and more intellectual property. What we have within the Citrix environment is very robust controls, with the capability to facilitate fairly broad collaboration among our workforce. So again, we are able to disseminate that content in near real-time so that we are creating impactful and timely moments with our fans.

Gardner: Tim, this sounds like a world-class use case for advanced technology. We have scale, security, omni-channel distribution, and a dynamic group of people who want to interact as much as they can. Why is the Miami Marlins such a powerful and interesting use-case from your perspective?

Minahan: The Marlins are a fantastic example of a world champion organization now moving into the digital edge. They are rethinking the fan experience, not just at the stadium but in how they engage across their digital properties and in the community. Adam and the other leadership there are looking across the board to figure out how the sport of baseball and fan experience evolve. They are exploring the linkage between the fan experience, or customer experience, and the employee experience, and they are learning about the role that technology plays in connecting the two.
Work Isn't Working for Your Employees.
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They are a great example of a customer at the forefront of looking at these new digital channels and how they impact customer relationships -- and how they impact values for employees as well.

Gardner: Tim, we have heard over the past decade about how data and information are so integral to making a baseball team successful. It’s a data-driven enterprise as much as any. How will the intelligence you are baking into more of the Citrix products help make the Miami Marlins baseball team a more intelligent organization? What are the tools behind the intelligent baseball future?

Minahan: A lot of the same intelligence capabilities we are incorporating into the workspace for our customers -- around ML, AI, and micro apps -- will ensure that the Marlins organization -- everyone from the front office to the field manager -- has the right insights and tasks presented to them at the right time. As a result, they can deliver the best experience, whether that is recruiting the best talent for the team or delivering the best experience for the fans.

We are going to learn a lot, as we always have from our customers, from the Miami Marlins about how we can continue to adapt that to help them deliver that superior employee experience and, hence, the superior fan experience.

Gardner: I’m afraid we’ll have to leave it there. You have been listening to a sponsored BriefingsDirect discussion on how businesses are using the latest digital technologies to reimagine the employee experience -- and to transform their operations.  Please join me in thanking our guests, Adam Jones, Chief Revenue Officer for the Miami Marlins. Thank you so much, Adam.

Jones: My pleasure, Dana.

Gardner: And also a big thank you to Tim Minahan, Executive Vice President of Strategy and Chief Marketing Officer at Citrix.

Minahan: Thanks, Dana. Always a pleasure.

Gardner: And a big thank you as well to our audience for joining this BriefingsDirect intelligent workspaces discussion. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Citrix-sponsored BriefingsDirect discussions. Thanks again for listening, and do come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.

Transcript of a discussion on how new breeds of intelligent digital workspace technologies can deliver a superior employee -- and ultimately customer -- experience that boosts engagement, productivity, and business results. Copyright Interarbor Solutions, LLC, 2005-2019. All rights reserved.

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