Showing posts with label mobile devices. Show all posts
Showing posts with label mobile devices. Show all posts

Tuesday, February 04, 2014

HP Service Virtualization Eases Developer and Operations Lifecycle Support for Shunra Software

Transcript of a BriefingsDirect podcast on the benefits to software development from greater use of service and network virtualization.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Dana Gardner: Hello, and welcome to the next edition of the HP Discover Podcast Series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator for this ongoing sponsored discussion on IT innovation and how it’s making an impact on people’s lives.

Gardner
Once again, we’re focusing on how companies are adapting to the new style of IT to improve IT performance, deliver better user experiences, and boost business results. This time, we’re coming to you directly from the recent HP Discover 2013 Conference in Barcelona.

We’re here to learn directly from IT and business leaders alike how big data, mobile, and cloud -- along with converged infrastructure -- are supporting their goals in new and interesting ways.

Our next innovation case study highlights how Shunra Software uses service virtualization to help its developer users to improve the distribution, creation, and lifecycle of software applications. To learn how, we're joined by Todd DeCapua, Vice President of Channel Operations and Services at Shunra Software, based in Philadelphia. Welcome, Todd.

Todd DeCapua: Thank you, Dana. It's great to be here with you.

Gardner: Let's think a little bit about this market. There are a lot of trends affecting software developers. They have mobile on their minds. They have time constraints issues. They have to be faster, better, and cheaper along the apps lifecycle way. What among the trends is most important for developers?

DeCapua
DeCapua: One of the biggest ones -- especially around innovation and thinking about results, specifically business results -- is Agile. Agile development is something that, fortunately, we've had an opportunity to work with quite a bit. Our capabilities are all structured around not only what you talked about with cloud and mobile, but we look at things like the speed, the quality, and ultimately the value to the customers.

We’re really focusing on these business results, which sometimes get lost, but I try to always go back to them. We need to focus on what's important to the business, what's important to the customer, and then maybe what's important to IT. How does all that circle around to value?

Gardner: With mobile we have many more networks, and people are grasping at how to attain quality before actually getting into production. How does service virtualization come to bear on that?

Distributed devices

DeCapua: As you look at almost every organization today, something is distributed. Their customers might be on mobile devices out in the real world, and so are distributed. They might be working remotely from home. They might have a distribution center or a truck that has a mobile device on it.

There are all these different pieces. You’re right. Network is a significant part that unfortunately many organizations have failed to notice and failed to consider, as they do any type of testing.

Network virtualization gives you that capability. Where service virtualization comes into play is looking at things like speed and quality. What if the services are not available? Service virtualization allows you to then make them available to your developers.

In the early stage, where Shunra has been able to really play a huge difference in these organizations is by bringing network virtualization in with service virtualization. We’re able to recreate their production environments with 100 percent scale -- all prior to production.

Getting back to the idea of innovation, some people are seeing these as innovations of a test environment. When we think about the value to the business, now you’re able to deliver the product working. So, it is about the speed to market, quality of product, and ultimately value to your customer and to your business.

Gardner: And another constituency that we should keep in mind are those all-important operators. They’re also dealing with a lot of moving parts these days -- transformation, modernization, and picking and choosing different ways to host their data centers. How do they fit into this and how does service virtualization cut across that continuum to improve the lives of operators?
Service virtualization and network virtualization can benefit them is by being able to recreate these scenarios.

DeCapua: You’re right, because as the delivery has sped up through things like Agile, it's your operations team that is sitting there and ultimately has to be the owners of these applications. Service virtualization and network virtualization can benefit them by being able to recreate these in-production scenarios.

Unfortunately, there are still some reactive actions required in production today, so you’re going to have a production incident. But, you can now understand the network in production, capture those conditions, and recreate that in the test environment. You can also do the same for the services.

We now have the ability to quickly and easily recreate a production incident in a prior-to-production environment. The operations team can be part of the team that's fixing it, because again, the ultimate question from CIOs is, “How can you make sure this never happens again?”

We now have the way to quickly and confidently recreate incidents and fix it the first time, not having to change code in production, on the fly. That is one of the scariest moments in any of the times when I've been at the customer site or when I was an employee and had to watch that happen.

Agile iterations

Gardner: As you mentioned earlier, with Agile, we’re seeing many more iterations on applications as they need to be rapidly improved or changed. How does service and network virtualization aid in being able to produce many more iterations of an application, but still maintain that high quality?

DeCapua: One of our customers actually told us that -- prior to leveraging network virtualization with service virtualization -- he was doing 80 percent of his testing in-production, simply because he knew the shortcomings, and he needed to test it, but he had no way of re-creating it. Now, let's think about Agile. Let's think about how we shift and get the proven enterprise tools in the developer’s hands sooner, more often, so that we can drive quality early in the process.

That's where these two components play a critical role. As you look at it more specifically and go just a hair deeper, how in integrated environments can you provide continuous development and continuous deployment? And with all that automated testing that you’re already doing, how you can incorporate performance into that? Or, as I call it, how do you “build performance in” from the beginning?

As a business person, a developer, a business analyst, or a Scrum Master, how is it that you’re building performance into your user scenarios today? How is it that you’re setting them up for understanding how that feature or function is going to perform? Let's think about it as we’re creating, not once we get two or three sprints into use and we have our hardening sprint, where we’re going to run our performance scenario. Let's do it early, and let's do it often.
Get the proven enterprise tools in the developer’s hands sooner, more often, so that we can drive quality early in the process.

Gardner: If we’re really lucky, we can control the world and the environment that we live in, but more often than not these days, we’re dealing with third-party application programming interfaces (APIs). We’re dealing with outside web services. We have organizational boundaries that are being crossed, but things are happening across that boundary that we can't control.

So, is there a benefit here, too, when we’re dealing with composite applications, where elements of that mixed service character are not available for your insight, but that you need to be able to anticipate and then react quickly should a change occur?

DeCapua: I can't agree with you more. It’s funny, I am kind of laughing here, Dana, because this morning I was riding the metro in Barcelona and before I got to the stop here, I looked down to my phone, because I was expecting a critical email to come in. Lo and behold, my phone pops up a message and says, “We’re sorry, service is unavailable.”

I could clearly see that I had one out of five bars on the Orange network, and I was on the EDGE network. So, it was about a 2.5G connection. I should still have been able to get data, but my phone simply popped up and said, “Sorry, cannot retrieve email because of a poor data connection.”

I started thinking about it some more, and as I was engaging with other folks today at the show, I asked them why is it that the developer of the application found it necessary to alert me three times in a row that it couldn’t get my email because of a poor data connection? Why didn’t it just not wait 30 seconds, 60 seconds, 90 seconds until it did, and then have it reach out and query it again and pull the data down?

Changing conditions

This is just one very simple example that I had this morning. And you’re right, there are constantly changing conditions in the world. Bandwidth, latency, packet loss and jitter are those conditions that we’re all exposed to every day. If you’re in a BMW driving down the road at 100 miles per hour, that car is now a mobile phone or a mobile device on wheels, constantly in communication. Or if you’re riding the metro or the tube and you have your mobile device on your hands, there are constantly changing conditions.

Network virtualization and service virtualization give you the ability to recreate those scenarios so that you can build that type of resiliency into your applications and, ultimately, the customers have the experience that you want them to have.

Gardner: Todd, tell us a bit about Shunra and your application-performance engineering solutions?

DeCapua: So, application performance engineering (APE) is something that was created within the industry over a number of years. It's meant to be a methodology and an approach. Shunra plays a role in that.

A lot of people had thought about it as testing. Then people thought about it as performance testing. At the next level, many of us in the industry have defined it is application engineering. It’s a lot more than just that, because you need to dive behind the application and understand the in’s and the out’s. How does everything tie together?
Understanding APE will help you to reduce those types of production incidents.

You’d mentioned some of the composite applications and the complexities there -- and I’m including the endpoints or the devices or mobile devices connecting through it. Now, you introduce cloud into the equation, and it gets 10 times worse.

Thinking about APE, it's more of an art and a skill. There is a science behind it. However, having that APE background knowledge and experience gives you the ability to go into these composite apps, go into these cloud deployments, and leverage the right tools and the right process to be able to quickly understand and optimize the solutions.

Gardner: It's fairly obvious to me, but I do get this question from time to time. Why aren’t the older scripting and test-bed approaches to quality control good enough? Why can't we keep doing what we've been doing?

DeCapua: This question is very often asked of me, too. In the United States recently, October 1 of 2013, there was a large healthcare system being rolled out across the country. Unfortunately, they used the old testing methodologies and have had some significant challenges. HP and Shunra were both engaged on October 2 to assist.

Understanding APE will help you to reduce those types of production incidents. All due to inaccurate results in the test environment, using the current methodologies, about 50 percent of our customers come to us in a crisis mode. They say, “We just had this issue, I know that you told us this is going to happen, but we really need your help now.”

They’re also thinking about how to shift and how to build performance in all these components -- just have it built in, have it be automatic, and get the results that are accurate.

Coming together

Gardner: Of course HP has service virtualization, you have network virtualization. How are they coming together? Explain the relationship and how Shunra and HP together go to market?

DeCapua: To many people's surprise, this relationship is more than a decade old. Shunra’s network-virtualization capability has, for a long time, been built in to HP LoadRunner, also is now being built into HP Performance Center.

There are other capabilities that we have that are built into their Unified Functional Testing (UFT) products. In addition, within service virtualization, we’re now building that product into there. It’s one that, when you think about anything that has some sort of distribution or network involved, network virtualization needs to come into play.

Some people have a hard time initially understanding the service virtualization need, but a very simple example I often use is an organization like a bank. They’ll have a credit check as you’re applying for a loan. That credit check is not going to be a service that the bank creates. They’re going to outsource it to one of the many credit-check services. There is a network involved there.

In your test environment, you need to recreate that and take that into consideration as a part of your end-to-end testing, whether it's functional, performance, or load. It doesn’t matter.
In your test environment, you need to recreate that and take that into consideration as a part of your end-to-end testing, whether it's functional, performance, or load.

As we think about Shunra, network virtualization and the very tight partnership that we've had with HP for service virtualization, as well as their ability to virtualize the users, it's been an OEM relationship. Our R and D teams sit together as they’re doing the development so that this is a seamless product for the HP customer to be able to get the benefit and value for their business and for their customers.

Gardner: Let's talk a little bit about what you get when you do this right. It seems to me the obvious point is getting to the problem sooner, before you’re in production, extending across network variables, across other composite application-type variables. But, I’m going to guess that there are some other benefits that we haven't yet hit on.

So, when you've set up you're testing, when you have virtualization as your tool, what happens in terms of paybacks? Not just the obvious ones, but it seems to me that this becomes a strategic benefit, influencing your business in terms of your overall performance, not just your application's performance.

DeCapua: There are many benefits there, which we have already covered. There are dozens more that we could get into. One that I would highlight, being able to pull all the different pieces that we've been talking about, are shorter release times.

TechValidate did a survey in February of 2013. The findings were very compelling in that they found a global bank was able to speed up their deployment or application delivery by 30 to 40 percent. What does that mean for that organization as compared to their competitor? If you can get to market 30 to 40 percent faster, it means millions or billions of dollars over time. Talk about numbers of customers or brands, it's a significant play there.

Rapid deployment

There are other things like rapid deployment. As we think about Agile and mobile, it's all about how fast we get this feature function out, leveraging service virtualization in a greater way, and reducing associated costs.

In the example that I shared, the customer was able to virtualize the users, virtualize the network, and virtualize the services. Prior to that, he would never have been able to justify the cost of rebuilding a production environment for test. Through user virtualization, network virtualization, and service virtualization, he was able to get to 100 percent at a fraction of the cost.

Time and time again we mention automation. This is a key piece of how you can test early, test often, ultimately driving these accurate results and getting to the automated optimization recommendations.

Gardner: How about getting started for organizations that have been doing traditional testing? Perhaps they’ve been using some HP products but they’ve been resisting going the full service virtualization monty, if you will. Any suggestions about skills, organization, how do you get started?
Let's start with that small scale, doing it right, and delivering that speed, quality, and value.

DeCapua: The most fun piece for me is that you actually need to do something. I can't tell you how many times I get started, and people say, “Yeah, this is a great idea. Yeah, it's wonderful.” They walk out of one of the session at HP Discover and they say, “Yes, I love it. Yeah, I've got my next three things that I need to do.”

It’s more than a tool. It’s really about the people. How is it that you can get this vision? Maybe it starts with one simple business case. Let's go through what that business case is to help me to understand what's the value to your organization. Can we calculate out some return on investment (ROI)? Can we get to what is the break-even point of this investment?

I hate to start talking about business and I hate to start talking about metrics. But as we look at the history of innovation, or what it means with the new style of IT, being able to improve IT performance, delivering the better user experience, and ultimately, who is paying the bill -- it's the business. So, if we can't deliver better business results, this is all for naught.

To get started, there are a number of different pieces that I recommend. But rather than create this huge strategy and everything else, what I would recommend doing is -- I hate to use the term “minimum viable product,” but really that's what I hear when I am in the smaller startup organizations.

It's, “What is that minimum viable product? How can we deliver the most value with the least investment in the shorter period of time, show that incremental value, and then start expanding it more?” It could be expanding it to other teams. It could be expanding it into the other business units, and then it could be going to the entire enterprise. But, let's start with that small scale, doing it right, and delivering that speed, quality, and value.

Gardner: Before we wrap it up, I’d like to just look a bit into the future. Things have been moving so rapidly. What comes next in terms of software productivity? Where should organizations be thinking in terms of vision?

Slow down

DeCapua: I see Agile, mobile, and cloud. There are some significant risks out in the marketplace today. As organizations look to leverage these capabilities to benefit their business and the customers, maybe they need to just slow down for a moment and not create this huge strategy, but go after “How can I increase my revenue stream by 20 percent in the next 90 days?” Another one that I've had great success with is, “What is that highest visibility, highest risk project that you have in your organization today?”

As I look at The Wall Street Journal, and I read the headlines everyday, it's scary. But, what's coming in the future? We can all look into our crystal balls and say that this is what it is. Why not focus on one or two small things of what we have now, and think about how we’re mitigating our risk of  looking at larger organizations that are making commitments to migrate critical applications into the cloud?

You’re biting off a fairly significant risk, which that there isn’t a lot there to catch you when you do it wrong, and, quite frankly, nearly everybody is doing it wrong. What if we start small and find a way to leverage some of these new capabilities? We can actually do it right, and then start to realize some of the benefits from cloud, mobile, and other channels that your organization is looking to.

Gardner: I guess, too, the role of software keeps increasing in many organizations. It's not a tool. It's becoming the business itself and, as a fundamental part of the business, requires lots of tender love and care, right?
The more that we can think about that and tune ourselves and make ourselves lean and focused on delivering better quality products, we’re going to be in the winning circle more often.

DeCapua: You got it. The only other bit that I would add on to that is looking at the World Quality Report that was presented this morning by HP, Capgemini, and Sogeti, they highlighted that there is an increased spend from the IT budget, and a rather significant increase in spend from last year in testing.

It’s exactly what you’re saying. Organizations didn’t enter the market thinking of themselves as a software house. But time and time again, we’re seeing how people who treat what they do as a software house ultimately is improving not only life for their internal customers, but also their external customers.

So I think you’re right. The more that we can think about that and tune ourselves and make ourselves lean and focused on delivering better quality software products, we’re going to be in the winning circle more often.

Gardner: Well, very good. I’m afraid we’ll have to leave it there. We’ve been learning about how Shunra Software is improving its network virtualization and service virtualization in partnership with HP for overall improved software-development quality. Please join me in thanking our guest Todd DeCapua, Vice President of Channel Operations and Services at Shunra Software. Thank you, Todd.

DeCapua: Thank you very much, Dana. I appreciate the opportunity, and thank you all.

Gardner: Yes, thanks to our audience for joining the special discussion coming to you from the HP Discover 2013 Conference in Barcelona. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this on-going series of HP-sponsored discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Transcript of a BriefingsDirect podcast on the benefits to software development from service and network virtualization. Copyright Interarbor Solutions, LLC, 2005-2014. All rights reserved.

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Thursday, January 23, 2014

Siemens Brazil Leverages HP Anywhere to Deliver Applications Better to More Mobile Devices

Transcript of a sponsored BriefingsDirect podcast on how a major energy engineering company is delivering mobile capability to its managers in Brazil.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Dana Gardner: Hello, and welcome to the next edition of the HP Discover Podcast Series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and moderator for this ongoing sponsored discussion on IT innovation and how it’s making an impact on people’s lives.

Gardner
Once again, we’re focusing on how companies are adapting to the new style of IT to improve IT performance and deliver better user experiences and business results. This time, we’re coming to you directly from the recent HP Discover 2013 Conference in Barcelona.

Our task: To learn directly from IT and business leaders alike how big data, mobile, and cloud -- powered by converged infrastructure -- are all supporting their business goals in new and interesting ways.

Our next innovation case study interview highlights how Siemens Brazil is using HP Anywhere to improve how they deliver applications to users with mobile devices. Here to tell us how they’re making progress is Alexandre Padeti, IT Consultant and Applications Integration Technician with Siemens Brazil in São Paulo. Welcome.

Alexandre Padeti: Hi, Dana.

Gardner: Tell us a little bit about what Siemens Brazil. Then let's learn about your transition to mobile applications.

Padeti: Siemens Brazil is an engineering company in Brazil, mainly responsible for 50 percent of the energy transmission in Brazil. With the mobility scenario within Siemens Brazil, we’re just starting right now to implement HP Anywhere in our field applications.

Padeti
Gardner: Why didn’t you just make these applications, customize them, host them, and deliver them? What was missing from your being able to do this yourselves?

Padeti: In the beginning, we were looking for a tool that gave us the freedom to develop for any device. That's the main reason that we chose HP Anywhere. We have the freedom now to choose -- or give the freedom to the users to choose -- the device.

Gardner: What types of applications have you targeted first for moving out to the mobile tier?

Padeti: The main applications that we are working with at the moment is Workflow Approval, which integrates with our back-end SAP ERP system. With HP Anywhere, we’re trying to give the managers mobility, the option to make their approval on daily basis in a different way.

Real-time basis

Gardner: So it's more important to have workflow approved and managed on a real-time basis, wherever these individuals are and whatever device they happen to be using?

Padeti: Yes. These are the main points of the solution. We’re trying to give this especially to our managers, who are used to being in meetings or moving from one place to another. They gain the ability to make this kind of approval on the go.

https://hpln.hp.com/group/hp-anywhereGardner: Tell us a little bit about the process of adoption. You've had a proof of concept (POC) phase?

Padeti: Initially we had a POC with HP Anywhere together with HP Brazil and a local partner. From the beginning, it was well-suited. So we decided to go with HP Anywhere in production, and now we’re running a project that will cover nearly 200 users by the end of January.

Gardner: Do you think this will lead to more applications and more mobile users? Does this seem to be a larger undertaking with movement toward even more mobility?
We’re quite sure that 90 percent of the devices will be running on Android and a small percentage on iOS.

Padeti: Yes, that's for sure. This will become bigger in Siemens Brazil, because it's a change of the mindset of the users. They will begin to change the way they’re thinking about requesting solutions from the IT department. In the future, I believe that we’ll have a lot of requirements to develop more such mobile applications.

Gardner: Alexandre, do you have a sense yet what will be the majority of these mobile devices? Which are most popular among these 200 initial users there?

Padeti: The standard for Siemens Brazil is based on Android. So we’re quite sure that 90 percent of the devices will be running on Android and a small percentage on iOS.

Gardner: As you've gone through this process, are there any lessons learned that you could share for other organizations? What lessons have you learned, or what advice could you offer them?

Small processes

Padeti: The first one would be to think first about smaller processes. At Siemens Brazil, we’re starting with a not-so-big process. We’re using a not-so-complex one to start. This is a good thing to engage the users and allow them to be comfortable, and furnish proof of use on the solution.

The next one would be to talk a lot with the users, because in our case we have requirements that the user could not think of before. We're learning constantly about what is possible with mobility.
When you give to them the freedom with the mobility, new ideas will come up.

I really advise you to talk with the users and know what they want, because most of the times they don’t come up with an idea until they use mobile, because they’re only thinking initially of desktop or notebook PCs. So when you give to them freedom with mobility, new ideas come up.

Gardner: Well, very good. I’m afraid we will have to leave it there. We've been talking about how Siemens Brazil has been moving to more mobile applications delivery for its workers, in this case workflow applications to managers. Our guest has been Alexandre Padeti, IT Consultant and Applications Integration Technician at Siemens Brazil in São Paulo. Thank you so much.

Padeti: Thank you, Dana.

Gardner: And I like to thank our audience as well for joining us for the special new style of IT discussion coming to you from the recent HP Discover 2013 Conference in Barcelona. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series of HP-sponsored discussions.  Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: HP.

Transcript of a sponsored BriefingsDirect podcast on how a major energy engineering company is delivering mobile capability to its managers in Brazil. Copyright Interarbor Solutions, LLC, 2005-2014. All rights reserved.

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Monday, December 09, 2013

Enterprise Mobile and Client Management Demands a Rethinking of Work, Play and Productivity, Says Dell Executive

Transcript of a Briefings Direct podcast on the new landscape sculpted by the increasing use of mobile and BYOD, and how Dell is helping companies navigate that terrain.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Dell Software.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

Gardner
Today, we present a sponsored podcast discussion on how the recent and rapid evolution of mobile and client management requirements have caused considerable complexity and confusion.

We’ll examine how incomplete solutions and a lack of a clear pan-client strategy have hampered the move to broader mobile support at enterprises and mid-market companies alike. This state of muddled direction has put IT in a bind, while frustrating users who are eager to gain greater productivity and flexibility in their work habits, and device choice.

To share his insights on how to better prepare for a mobile-enablement future that quickly complements other IT imperatives such as cloud, big data, and even more efficient data centers, we’re pleased to welcome our special guest, Tom Kendra, Vice President and General Manager, Systems Management at Dell Software. [Disclosure: Dell is a sponsor of BriefingsDirect podcasts.]

Welcome, Tom. How are you?

Tom Kendra: Hey, Dana. I am doing very well, and with that intro, it sounds like you’ve pretty much got the answers, my friend.

Gardner: Well, we have the questions, Tom. The answers are what people are looking for.

Kendra: I think that you’ve laid it out quite well in your opening comments. There is an enormous amount of conversation in this area and it’s moving very, very rapidly. Similar to many of your listeners, I imagine, the number of invitations we get to attend conferences on mobility or bring your own device (BYOD) is off the charts.

Every day my inbox is filled with new invites. So there’s a lot of conversation around it. Part of that, Dana, is around the fact that this is an evolving space. There are a lot of moving parts, and hopefully, in the next few minutes, we’ll be able to dive into some of those.

Gardner: I suppose, Tom, looking at this from a historical perspective, people have been dealing with a fast-moving client environment for decades. Things have changed rapidly with the client. We went through the Web transition and client-server. We’ve seen all kinds of different ways of getting apps to devices. It’s always been a fast-moving target.

I wonder, from your perspective, what’s different about the mobile and BYOD challenges today?

Speed and agility

Kendra: Our industry is characterized by speed and agility. Right now, the big drivers causing the acceleration can be put into three categories: the amount and type of data that’s available, all the different ways and devices for accessing this data, as well as the evolving preferences and policies for dictating who, what, and how data is shared.

Kendra
For example, training videos, charts and graphs versus just text, and the ability to combine these assets and deliver them in a way that allows a front-line salesperson, a service desk staffer or anyone else in the corporate ecosystem to satisfy customer requests much more efficiently and rapidly.

The second area is the number of devices we need to support. You touched on this earlier. In yesterday’s world -- and yesterday was a very short time ago -- mobility was all around the PC. Then, it was around a corporate-issued device, most likely a business phone. Now, all of a sudden, there are many, many, many more devices that corporations are issuing as well as devices people are bringing into their work environment at a rapid pace.

We’ve moved from laptops to smartphones that were corporate-issued to tablets. Soon, we’ll get more and more wearables in the environment and machine-to-machine communications will become more prevalent. All of these essentially create unprecedented opportunities, yet also complicate the problem.

The third area that’s driving change at a much higher velocity is the ever-evolving attitude about work and work-life balance. And, along with that ... privacy. Employees want to use what they’re comfortable using at work and they want to make sure their information and privacy rights are understood and protected. These three items are really driving the acceleration.
Employees want to use what they’re comfortable using at work and they want to make sure their information and privacy rights are understood and protected.

Gardner: And the response to this complexity so far, Tom, has been some suite, some mobile device management (MDM) approaches, trying to have multiple paths to these devices and supporting multiple types of infrastructure behind that. Why have these not yet reached a point where enterprises are comfortable? Why have we not yet solved the problem of how to do this well?

Kendra: When you think about all the different requirements, you realize there are many ways to achieve the objectives. You might postulate that, in certain industries, there are regulatory requirements that somewhat dictate a solution. So a lot of organizations in those industries move down one path. In industries where you don’t have quite the same regulatory environment, you might have more flexibility to choose yet another path.

The range of available options is wide, and many organizations have experimented with numerous approaches. Now, we’ve gotten to the point where we have the unique opportunity -- today and over the next couple of years -- to think about how we consolidate these approaches into a more integrated, holistic mobility solution that elevates data security and mobile workforce productivity.

None of them are inherently good or bad. They all serve a purpose. We have to ask, “How do I preserve the uniqueness of what those different approaches offer, while bringing together the similarities?”

More efficient

How can you take advantage of similarities, such as the definition of roles or which roles within the organization have access to what types of data? The commonalities may be contextual in the sense that I’m going to provide this kind of data access if you are in these kinds of locations on these kinds of devices. Those things we could probably pull together and manage in a more efficient way.

But we still want to give companies the flexibility to determine what it means to support different form factors, which means you need to understand the characteristics of a wearable device versus a smartphone or an iPad.

I also need to understand the different use cases that are most prevalent in my organization. If I’m a factory worker, for example, it may be better to have a wearable in the future, rather than a tablet. In the medical field, however, tablets are probably preferred over wearables because of the need to enter, modify and view electronic medical records. So there are different tradeoffs, and we want to be able to support all of them.

Gardner: Looking again at the historical perspective, in the past when IT was faced with a complexity --  too many moving parts, too many variables -- they could walk in and say, “Here’s the solution. This is the box we’ve put around it. You have to use it this way. That may cause you some frustration, but it will solve the bigger problem.” And they could get away with that.

Today, that’s really no longer the case. There’s shadow IT. There’s consumerization of IT. There are people using cloud services on their own volition without even going through any of the lines of business. It's right down to the individual user. How does IT now find a way to get some control, get the needed enterprise requirements met, but recognize that their ability to dictate terms is less than it used to be?
Line-of-business owners are coming forward to request that different employees or organizational groups have access to information from a multitude of devices.

Kendra: You’re bringing up a very big issue. Companies today are getting a lot of pressure from individuals bringing in their own technology. One of the case studies you and I have been following for many months is Green Clinic Health System, a physician-owned community healthcare organization in Louisiana. As you know, Jason Thomas, the CIO and IT Director, has been very open about discussing their progress -- and the many challenges -- encountered on their BYOD journey. 

As part of Green Clinic’s goal to ensure excellent patient care, the 50 physicians started bringing in different technologies, including tablets and smartphones, and then asked IT to support them. This is a great example of what happens when major organizational stakeholders -- Green Clinic’s physicians, in this case -- make technology selections to deliver better service. With Green Clinic, this meant giving doctors and clinicians anytime, anywhere access to highly sensitive patient information on any Internet-connected device without compromising security or HIPAA compliance requirements. 

In other kinds of businesses, similar selection processes are underway as line-of-business owners are coming forward to request that different employees or organizational groups have access to information from a multitude of devices. Now, IT has to figure out how to put the security in place to make sure corporate information is protected while still providing the flexibility for users to do their jobs using preferred devices.

Shadow IT often emerges in scenarios where IT puts too many restrictions on device choice, which leads line-of-business owners and their constituents to seek workarounds. As we all know, this can open the door to all sorts of security risks. When we think about the Green Clinic example, you can see that Jason Thomas strives to be as flexible as possible in supporting preferred devices while taking all the necessary precautions to protect patient privacy and HIPAA regulations.

Similar shift

Gardner: When we think about how IT needs to approach this differently -- perhaps embracing and extending what's going on, while also being mindful of those important compliance risk and governance issues -- we’re seeing a similar shift from the IT vendors.

I think there’s such a large opportunity in the market for mobile, for the modern data center, for the management of the data and the apps out to these devices, that we are seeing vendor models shifting, and we’re seeing acquisitions happening.

What's different this time from the vendor perspective? When you’re trying to bring out a solution, like with IT operators, you don’t have the same ability to just plop down a product and say, “Here’s what you do. Here’s how you buy it.” Is this is something that’s closer to an ecosystem or solution type of approach?

Kendra: An excellent point again. The types of solutions Dell is bringing to the market embrace what’s needed today while being flexible enough to accommodate future applications and evolving data access needs.

The goal is to leverage customers’ existing investments in their current infrastructures and find ways to build and expand on those with foundational elements that can scale easily as needs dictate. You can imagine a scenario in which an IT shop is not going to have the resources, especially in the mid-market, to embrace multiple ways of managing, securing, granting access, or all of these things.
The industry has to move from a position of providing a series of point solutions to guiding and leading with a strategy for pulling all these things together.

The industry has to move from a position of providing a series of point-solutions to guiding and leading with a strategy for pulling all these things together. Again, it comes down to giving companies a plan for the future that keeps pace with their emerging requirements, accommodates existing skill sets and grows with them as mobility becomes more ingrained in their ways of doing business. That’s the game -- and that’s the hard part.

We were at MobileCON two months ago in San Jose and we spoke about how companies need to think through this as they move forward. There are a couple of important points we think need to be taken into consideration. First of all, it is not just a line-of-business, IT, legal, security, or HR discussion. It's getting all those teams together to think about their current and future requirements. These conversations are critical and they need to happen in context with what’s happening across the business while taking into account the intersections and correlations with the various stakeholders.

Line of business has to step forward and say, “This is what I think allows me to drive customer value. This is what I think I need to do.” HR needs to think about it and have a say in giving employees what they need to achieve ideal work-life balance while ensuring that policies address the impact on current and future employees, contractors and consultants.

And IT needs to say, “Here is how I have to leverage the investments we’re making.” That conversation has to happen, and it happens in some organizations at a much more rapid rate than others.

Long-term affair

Gardner: That’s why I think this is easily going to be a three- to five-year affair. Perhaps it will be longer, because we’re not just talking about plopping in a mobile device management capability. We’re really talking about rethinking processes, business models, productivity, and how you acquire working skills. We’re no longer just doing word processing instead of using typewriters. We’re not just repaving cow paths. We’re charting something quite new.

There is that interrelationship between the technology capabilities and the work. I think that’s something that hasn’t been thought out. Companies were perhaps thinking, “We'll just add mobile devices onto the roster of things that we support.” But that’s probably not enough. How does the vision from that aspect work, when you try to do both a technology shift and a business transformation?

Kendra: You’ve hit again on a really important point. You used the term “plop in a MDM solution.” It's important to understand that the efforts and the initiatives that have taken place have all been really valuable. We’ve learned a lot. The issue is, as you are talking about, how to evolve this strategy and why.

Equally important is having an understanding of the business transformation that takes place when you put all these elements together—it’s much more far-reaching than simply “plopping” in a point solution for a particular aspect.

In yesterday's world, I might have had the right or ability to wipe entire devices. Let’s look at the corporate-issued device scenario. The company owns the device and therefore owns the data that resides or is accessed on that device.  Wiping the device would be entirely within my domain or purview. But in a BYOD environment, I’m not going to be able to wipe a device. So, I have to think about things much differently than I did before.
Users, based on their roles, need to have access to applications and data, and they need to have it served up in a very easy, user-friendly manner.

As companies evolve their own mobility strategies, it’s important to leverage their learnings, while remaining focused on enhancing their users’ experiences and not sacrificing them. That’s why some of the research we’ve done suggests there is a very high reconsideration rate in terms of people and their current mobility solutions.

They’ve tried various approaches and point solutions and some worked out, but others have found these solutions lacking, which has caused gaps in usability, user adoption, and manageability. Our goal is to address and close those gaps.

Gardner: Let's get to what needs to happen. It seems to me that containerization has come to the fore, a way of accessing different types of applications, acquiring those applications perhaps on the fly, rather than rolled out for the entire populace of the workforce over time. Tell us a little bit more about how you see this working better, moving toward a more supported, agile, business-friendly and user-productivity vision or future for mobility.

Kendra: Giving users the ability to acquire applications on the fly is hugely important as users, based on their roles, need to have access to applications and data, and they need to have it served up in a very easy, user-friendly manner.

The crucial considerations here are role-based, potentially even location-based. Do I really want to allow the same kinds of access to information if I’m in a coffee house in China as I do if I am in my own office? Does data need to be resident on the device once I’m offline? Those are the kinds of considerations we need to think about.

Seamless experience

What’s needed to ensure a seamless offline experience is where the issue of containerization arises. There are capabilities that enable users to view and access information in a secure manner when they’re connected to an Internet-enabled device.

But what happens when those same users are offline? Secure container-based workspaces allow me to take documents, data or other corporate information from that online experience and have it accessible whether I’m on a plane, in a tunnel or outside a wi-fi area.

The container provides a protected place to store, view, manage and use that data. If I need to wipe it later on, I can just wipe the information stored in the container, not the entire device, which likely will have personal information and other unrelated data. With the secure digital workspace, it’s easy to restrict how corporate information is used, and policies can be readily established to govern which data can go outside the container or be used by other applications.

The industry is clearing moving in this direction, and it’s critical that we make it across corporate applications.
Heretofore, it's been largely device-centric and management-centric, as opposed to user productivity role-centric.

Gardner: If I hear you correctly, Tom, it sounds as if we’re going to be able to bring down the right container, for the right device, at the right time, for the right process and/or data or application activity. That’s putting more onus on the data center, but that’s probably a good thing. That gives IT the control that they want and need.

It also seems to me that, when you have that flexibility on the device and you can manage sessions and roles and permissions, this can be a cost and productivity benefit to the operators of that data center. They can start to do better data management, dedupe, reduce their storage costs, and do backup and recovery with more of a holistic, agile or strategic approach. They can also meter out the resources they need to support these workloads with much greater efficiency, predict those workloads, and then react to them very swiftly.

We’ve talked so far about all how difficult and tough this is. It sounds like if you crack this nut properly, not only do you get that benefit of the user experience and the mobility factor, but you can also do quite a bit of a good IT blocking and tackling on the backend. Am I reading that correctly or am I overstating that?

Kendra: I think you’re absolutely on the money. Take us as individuals. You may have a corporate-issued laptop. You might have a corporate-issued phone. You also may have an iPad, a Dell tablet, or another type of tablet at home. For me, it’s important to know what Tom Kendra has access to across all of those devices in a very simple manner.

I don’t want to set up a different approach based on each individual device. I want to set up a way of viewing my data, based on my role, permissions and work needs. Heretofore, it's been largely device-centric and management-centric, as opposed to user productivity role-centric.

Holistic manner

The Dell position -- and where we see the industry going -- is consolidating much of the management and security around those devices in a holistic manner, so I can focus on what the individual needs. In doing so, it’s much easier to serve the appropriate data access in a fairly seamless manner. This approach rings true with many of our customers who want to spend more resources on driving their businesses and facilitating increased user productivity and fewer resources on managing a myriad of multiple systems.

Gardner: By bringing the point of management -- the point of power, the point of control and enablement -- back into the data center, you’re also able to link up to your legacy assets much more easily than if you had to somehow retrofit those legacy assets out to a specific device platform or a device's format.

Kendra: You’re hitting on the importance of flexibility. Earlier, we said the user experience is a major driver along with ensuring flexibility for both the employee and IT. Reducing risk exposure is another crucial driver and by taking a more holistic approach to mobility enablement, we can address policy enforcement based on roles across all those devices. Not only does this lower exposure to risk, it elevates data security since you’re addressing it from the user point of view instead of trying to sync up three or four different devices with multiple user profiles.

Gardner: And if I am thinking at that data center level, it will give me choices on where and how I create that data center, where I locate it, how I produce it, and how I host it. It opens up a lot more opportunity for utilizing public cloud services, or a combination that best suits my needs and that can shift and adapt over time.

Kendra: It really does come down to freedom of choice, doesn’t it? The freedom to use whatever device in whichever data center combination that makes the most sense for the business is really what everyone is striving for. Many of Dell’s customers are moving toward environments where they are taking both on-premise and off-premise compute resources. They think about applications as, “I can serve them up from inside my company or I can serve them up from outside my company.”
We’re a very trusted brand, and companies are interested in what Dell has to say.

The issue comes down to the fact that I want to integrate wherever possible. I want to serve up the data and the applications when needed and how needed, and I want to make sure that I have the appropriate management and security controls over those things.

Gardner: Okay, I think I have the vision much more clearly now. I expect we’re going to be hearing more from Dell Software on ways to execute toward that vision. But before we move on to some examples of how this works in practice, why Dell? What is it about Dell now that you think puts you all in a position to deliver the means to accomplish this vision?

Kendra: Dell has relationships with millions of customers around the world. We’re a very trusted brand, and companies are interested in what Dell has to say. People are interested in where Dell is going. If you think about the PC market, for example, Dell has about an 11.9 percent worldwide market share. There are hundreds and hundreds of millions of PCs used in the world today. I believe there were approximately 82 million PCs sold during the third quarter of 2013.

The point here is that we have a natural entrée into this discussion and the discussion goes like this: Dell has been a trusted supplier of hardware and we’ve played an important role in helping you drive your business, increase productivity and enable your people to do more, which has produced some amazing business results. As you move into thinking about the management of additional capabilities around mobile, Dell has hardware and software that you should consider.

Now, given that we’ve been a trusted supplier for a long time, when getting into the discussion of our world-class technology around hardware, software and services, most people are willing to listen. So we have a natural advantage for getting into the conversation.

World-class technologies

Once we’re in the conversation, we can highlight Dell’s world-class technologies, including end-user computing, servers, storage, networking, security, data protection, software, and services.

As a trusted brand with world-class technologies and proven solutions, Dell is ideally suited to help bring together the devices and underlying security, encryption, and management technologies required to deliver a unified mobile enablement solution. We can pull it all together and deliver it to the mid-market probably better than anyone else.

So the Dell advantages are numerous. In our announcements over the next few months, you’ll see how we’re bringing these capabilities together and making it easier for our customers to acquire and use them at a lower cost and faster time to value.

Gardner: One of the things that I'd like to do, Tom, is not just to tell how things are, but to show. Do we have some examples of organizations -- you already mentioned one with the Green Clinic -- that have bitten the bullet and recognized the strategic approach, the flexibility on the client, leveraging containerization, retaining control and governance, risk, and compliance requirements through IT, but giving those end-users the power they want? What's it like when this actually works?

Kendra: When it actually works, it's a beautiful thing. Let’s start there. We work with customers around the world and, as you can imagine, given people's desire for their own privacy, a lot of them don't want their names used. But we’re working with a major North American bank that has the problems that we have been discussing.
The concept of an integrated suite of policy and management capabilities is going to be extremely important going forward.

They have 20,000-plus corporate-owned smartphones, growing to some 35,000 in the next year. They have more than a thousand iPads in place, growing rapidly. They have a desktop virtualization (VDI) solution, but the VDI solution, as we spoke about earlier, really doesn't support the offline experience that they need.

They are trying to leverage an 850-person IT department that has worldwide responsibilities, all the things that we spoke about earlier. And they use technology from companies that haven’t evolved as quickly as they should have. So they're wondering whether those companies are going to be around in the future.

This is the classic case of, “I have a lot of technology deployed. I need to move to a container solution to support both online and offline experiences, and my IT budget is being squeezed.” So how do you do this? It goes back to the things we talked about.

First, I need to leverage what I have. Second, I need to pick solutions that can support multiple environments rather than a point solution for each environment. Third, I need to think about the future, and in this case, that entails a rapid explosion of mobile devices.

I need to mobilize rapidly without compromising security or the user experience. The concept of an integrated suite of policy and management capabilities is going to be extremely important to my organization going forward.

Mobile wave

This reminds me of some information we reviewed from a Lopez Research report. In their “Mobile Management: A Foundation for the New Mobile Ecosystem,” Maribel Lopez shared that more than half the firms interviewed as part of custom CIO research plan to mobile-enable business apps and processes. The mobile wave is coming and it’s coming fast.

This large financial institution fits that profile. They're moving rapidly. They’re thinking about how to give greater access to applications and data and they need streamlined ways to accomplish that. It’s a typical customer scenario that we are seeing these days.

Gardner: Tom, who gets to do this faster, better, cheaper? Is it the large enterprise that's dragging a long legacy and has a thousand IT people to either help them or hinder them -- or the mid-size organization that can look to a myriad of sourcing options and wants to get out of the data center or facilities business? Is there some sort of a natural advantage, in some way -- a leapfrog type of an effect -- for those mid-market organizations with this?

Kendra: The mid-market has the advantage of not having giant deployments and huge teams, which gives them a certain advantage in being able to move fast and nimbly. On the flip side, the mid-market organization often is resource constrained in terms of budget and skills. Let’s face it, a 10-person IT shop will likely have deep skills in certain areas, but they have to have more generalized experiences.

For them, finding solutions that address multiple problems quickly is an absolute imperative, so they can rollout simple solutions while maximizing economies of scale to the fullest extent. That’s not to say that large enterprises don’t have similar priorities, but they often have complex legacy issues that exacerbate their issues. Dell is equally adept at helping those organizations work through those issues and devise a plan for what to move, when and how without losing sight of longer-term plans and business directions.
You’ll see more from us detailing how those integrated solutions come together to deliver fast time to value.

There are advantages and disadvantages with each. Both need agile solutions and want to leverage their resources to the fullest extent. Both are striving to lower costs and eliminate risks. Both groups are interested in very much the same things but often take different approaches to achieving those goals.

Gardner: It certainly sounds as if Dell is approaching this enterprise mobility manager market with an aggressive perspective, recognizing a big opportunity in the market and an opportunity that they are uniquely positioned to go at. There’s not too much emphasis on the client alone and not just emphasis on the data center. It really needs to be a bridging type of a value-add these days. Can you tease us a little bit about some upcoming news? What should we expect next?

Kendra: The solutions we announced in April essentially laid out our vision of Dell’s evolving mobility strategies. We talked about the need to consolidate mobility management systems and streamline enablement. We focused on the importance of leveraging world-class security, including secure remote access and encryption. And the market has responded well to Dell's point of view.

As we move forward, we have the opportunity to get much more prescriptive in describing our unified approach that consolidates the capabilities organizations need to ensure secure control over their corporate data while still ensuring an excellent user experience.

You’ll see more from us detailing how those integrated solutions come together to deliver fast time to value. You'll also see different delivery vehicles, giving our customers the flexibility to choose from on premise, software-as-a-service (SaaS) based or cloud-based approaches. You'll see additional device support, and you'll see containerization.

Leverage advantages

We plan to leverage our advantages, our best-in-class capabilities around security, encryption, device management; this common functionality approach. We plan to leverage all of that in upcoming announcements.

As we take the analyst community through our end-to-end mobile/BYOD enablement plans, we’ve gotten high marks for our approach and direction. Our discussions involving Dell’s broad OS support, embedded security, unified management and proven customer relationship all have been well received.

Our next step is to make sure that, as we announce and deliver in the coming months, customers absolutely understand what we have and where we're going. We think they're going be very excited about it. We think we're in the sweet spot of the mid-market and the upper mid-market in terms of what solutions they need to ease their mobile enablement objectives.
We also believe we can provide a unique point-of-view and compelling technology roadmaps for those very large customers who may have a longer journey in their deployments or rollout.

We also believe we can provide a unique point-of-view and compelling technology roadmaps for those very large customers who may have a longer journey in their deployments or rollout.

We're very excited about what we're doing. The specifics of what we're doing play out in early December, January, and beyond. You'll see a rolling thunder of announcements from Dell, much like we did in April. We’ll lay out the solutions. We’ll talk about how these products come together and we’ll deliver.

Gardner: Very good. I’m afraid we'll have to leave it there. You have been listening to a sponsored BriefingsDirect podcast discussion on how the recent rapid evolution of mobile and client management requirements and approaches have caused complexity and confusion, but we have now heard Dell's vision for how mobile enablement should be able to quickly complement other IT imperatives and allow for the IT department do what it does best and for end-users to innovate and do what they do best as well.

So a big thank you to our guest, Tom Kendra, Vice President and General Manager, Systems Management at Dell Software. Thanks so much, Tom.

Kendra: Thank you, Dana.

Gardner: And also a big thank you to our audience for joining this insightful discussion. This is Dana Gardner, Principal Analyst at Interarbor Solutions, thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Dell Software.

Transcript of a Briefings Direct podcast on the new landscape sculpted by the increasing use of mobile and BYOD, and how Dell is helping companies navigate that terrain. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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