Showing posts with label Ariba LIVE. Show all posts
Showing posts with label Ariba LIVE. Show all posts

Friday, August 09, 2013

Here's Why Healthcare Businesses Must Efficiently Manage Their Suppliers, Purchases and Processes

Transcript of a BriefingsDirect podcast on how a major healthcare services company is leveraging tools from Ariba to cut costs and improve efficiency.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the recent 2013 Ariba LIVE Conference.

Gardner
We're here to explore the latest in collaborative commerce and to learn how innovative companies are tapping into the networked economy. We'll see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series of Ariba-sponsored BriefingsDirect discussions.

Our next innovator interview focuses on MedAssets, a healthcare industry procurement, spend, operations, and supply-chain services company, which currently manages some $50 billion of supply spend for its customers annually.

We'll learn how the healthcare sector has unique operational efficiency and regulatory challenges and how MedAssets, in partnership with Ariba, an SAP company, has found ways to improve health provider and supplier compliance, reduce costs, and develop better accuracy.

To hear how they did it, please join me in welcoming our guest, Rick Grodin, Senior Vice President of Product Management at MedAssets, based in Alpharetta, Georgia. Welcome.

Rick Grodin: It's great to be here. Thanks for having me.

Gardner: We’re here at a very busy Ariba LIVE Conference, and one of the things that people are dealing with is how to make their particular vertical industry and the particulars of their own company work within a broader infrastructure and networked economy. I'm particularly interested in the healthcare industry.

Rick, what's going on in healthcare and why is this such an important area for focusing on innovation, productivity, and cost reduction?

Grodin: We manage spend on behalf of 3,000-plus providers, both on the non-acute care side, as well as in the for-profit and not-for-profit acute care hospital community. The challenges that they're facing are quite remarkable, both from an incremental-cost perspective, whether that be supply cost or labor cost, as well as continued pressure on what are already razor-thin operating margins -- typically between 0 and 3 percent.

Significant consequences

With the Affordable Care Act coming down the pike, officially passed and certainly soon to be implemented, reimbursement per unit is going to come down materially for hospitals, and that’s going to have significant consequences on provider operations and financial health.

Grodin
As millions of new people come into the healthcare system, likely to be reimbursed through the state exchanges somewhere between Medicaid and Medicare rates, that’s going to have a significant impact on that operating margin, because hospitals are already losing money at Medicaid and Medicare rates.

You're going to have a significant influx of new patient volume at lower reimbursements. Therefore, the need for the healthcare community to take out substantial cost over the next couple of years is just going to continue to intensify significantly.

Anything that we can do, as a healthcare provider partner, to help them bring down those costs from a back-office operational efficiency perspective is going to be extremely important.

Gardner: How do we get those better efficiencies, not only from within an organization which has been under way for some time and will continue, but when you go outside your borders? When you look toward supply chains, the networked economy, and cloud providers, what's the control point? How do you exercise control and management, when these are outside the borders of your healthcare-provider organization?
It’s not only about how we can improve the financial health of our hospital customers, but also our supplier partners.

Grodin: For us, specifically at MedAssets, the supplier community is extremely important to us. It’s not only about how we can improve the financial health of our hospital customers, but also our supplier partners. If we can continue to work with our supplier partners to bring down their cost, they can then pass along those efficiencies and offer lower price points to our provider customers. So it’s a win-win for everybody.

Today, through MedAssets eCommerce Exchange and transaction management services, we help create a more efficient operating environment, with respect to getting purchase orders to suppliers. But because it’s through an EDI-based system, it’s basically just getting paper there more quickly, as opposed to correcting and rejecting invoices that are wrong on the front-end, so that they don’t need to be worked on the back end.

Creating a more efficient operating environment with respect to that paper purchase order (PO) or invoice, and basically enabling a provider and a supplier to conduct that commerce through the cloud, our exchange, or a combination thereof, will create significant operating efficiencies on both sides of the house.

Now, all of a sudden, the accounts payable clerk that’s sitting in a hospital doesn’t have to manage an exception. Today, they're constantly struggling with whether the PO price is the same as the contract price and the same as the invoice price. In many instances, it’s not.

So they need to circle back with the supplier to say, "The invoice is wrong, and you need to fix it." Or they need to circle back internally and ask why they're cutting a PO that doesn’t match the contract price, whether it’s a locally negotiated contract or a contract through a group purchasing organization.

Added value

So, it's the ability to catch those invoice exceptions upfront. All of that exception management activity can be repurposed to value-add activities internally, whether that’s reinvesting completely in patient care delivery or just repurposing those FTEs on the back end to again do more value-added activities that are not related to just managing an exception.

Gardner: I'd like to hear more about how Ariba and MedAssets work together, but let's learn more about MedAssets first. Tell us a bit about the history of your company, what you do, and the size, so we have a better sense of how you fit in this picture.

Grodin: We touch approximately 4,200 acute-care hospitals across the country, as well as over 120,000 non-acute care providers. We have two operating segments within the organization.

The one that I primarily focus on for product management is our Spend and Clinical Resource Management group. Within this segment, we deliver value to providers through our  group purchasing organization, technology-enabled services, an analytics platform and procure-to-pay solutions that are all aimed at reducing cost on behalf of our providers.

The other element that we bring to the table is through our Advisory Solutions group, which is a number of consulting practices that can address operational improvement opportunities or other areas of cost that are not impacted just through procurement or through a group purchasing organization.
As most people are aware, labor cost is approximately 50 to 60 percent of total cost for a hospital. It’s a significant area of opportunity.

As an example, we have a phenomenal group that focuses on clinical utilization and bringing down physician preference-item costs. We have a group that focuses on permanent labor and agency labor. As most people are aware, labor cost is approximately 50 to 60 percent of total cost for a hospital. It’s a significant area of opportunity.

Finally, we bring lean transformation and process-improvement capabilities to healthcare through another practice in our Advisory Solutions group. There have been tremendous benefits brought through Lean to other industries, and we're trying to bring that to the healthcare environment as well.

Gardner: Looking back into MedAssets, what other tools do you have in your toolbox, to use your phrase, that you can help health providers improve their financial standing?

Grodin: As I mentioned before we have our Spend and Clinical Resource Management segment that manages over $50 billion in spend, but we also have another large operating segment where we provide revenue cycle management services.

So we have a whole suite of technologies that can impact everything -- the front, middle and back portion of the revenue cycle -- as well as the Revenue Cycle Services group that provides both consulting services, as well as a shared-service environment for taking on revenue-cycle activities within a hospital environment.

Gardner: How about the relationship between MedAssets and Ariba? Do you utilize their services in their cloud activities, technologies, and processes, and then apply that through your's? Is this an ecosystem type of relation? How does it work?

Two fronts

Grodin: Our relationship with Ariba is on two fronts. We're currently in the process of implementing their Procure-to-Pay solution for our own internal use within MedAssets, and our team is extremely excited about how things are going so far.

I was mainly focused on working with the Ariba team on putting together the strategic partnership that we announced in early April and that we're extremely excited about. We wanted to partner with the leader in global e-commerce and there was no doubt that that was the Ariba team.

We’d like to bring the capabilities that are proven in other industries, where Ariba has basically gone to market and been extremely successful, and bring those similar cloud-based and network activities into healthcare.

As I alluded to before, we have our own eCommerce Exchange and Transaction Management services, as well as a partnership on the front-end for requisitioning through Prodigo.

Historically, we've done a very good job of working with the buyers in hospitals to requisition an item and get that purchase order out through our eCommerce Exchange and Transaction Management services to the vendor. Where we’ve fallen short is in helping our suppliers and providers get that invoice back most efficiently.
The other thing that’s extremely exciting about what Ariba brings to the table is the fact that they have over one million vendors on their network.

What's great about the Ariba Network is that we can link our eCommerce Exchange with the Ariba Network to enable a more efficient transaction process. We enable providers to get a PO out through our eCommerce Exchange or through the Ariba Network electronically, and then enable suppliers to send that invoice back electronically through their exchange or through invoice conversion services, which is basically taking the paper invoice and converting it into an electronic invoice.

Multiple benefits come out of that. It’s a perfect complement to what MedAssets has already been doing in the healthcare community with our provider clients, but taking it to the next level. The other thing that’s extremely exciting about what Ariba brings to the table is the fact that they have over one million vendors on their network.

Today, we do commerce through our exchange with about 350 traditional medical/surgical vendors, whereas Ariba has perfected the world that they call "indirect spend" and we call "purchased services." That's a huge unlock both for us and for the provider community.

We believe that purchased services spend is just as big as the spend that goes through the GPO, if not even bigger. Typically, that has been a very hard area for providers to get their arms around, because they haven’t had access to the data.

The main reason for that is that most of the purchased services spend is a non-PO transaction. So it’s very hard to get to that granular line-item level detail to break down that spend, whether it’s by contract category or specific vendor. You can’t manage anything if you can’t see it.

Significant value

So we're extremely excited about leveraging the Ariba Network and working with them to capture 100 percent of provider spend, not just med/surg and PO-backed spend, but all of the spend that’s coming out of the hospital. The value this can bring to the provider community is significant.

Gardner: It sounds like a really good marriage between the general approach that Ariba can have and the more verticalized, specialized approach that you have. It's sort of the best of both worlds. What did you do before Ariba, and how long have you been working with them?

Grodin: We've been in dialogue with Ariba for several months about a strategic partnership. We hadn't worked with Ariba in the past so this is a new relationship. But after speaking to customers of theirs, doing our due diligence in other industries, and talking to some of their healthcare clients today, we knew that this would be a great strategic fit both for us and for them.

Gardner: Rick, tell me a bit more about how the services at MedAssets and some of the capabilities at Ariba coming together to offer you the capabilities to deliver into the market things that perhaps you've never been done before.
Ariba has created a smart invoicing capability, because it’s a network, as opposed to just an EDI pipe.

Grodin: This is where I get very excited about the potential of what Ariba and MedAssets can do together in the marketplace. As I mentioned before, we have our eCommerce Exchange, which is EDI-based, and we can get a certain portion of invoices back electronically through our exchange.

There are other offerings in the marketplace that are very similar, but really what they do is just get a paper invoice back into the provider’s hands more quickly. But you don’t know if that invoice is correct. If it’s not correct, there is a whole lot of inefficiency in managing that exception on the backend.

Ariba has created a smart invoicing capability, because it’s a network, as opposed to just an EDI pipe. Those invoices that are inaccurate can be rejected on the front-end, so they never even get to the provider until they are accurate.

The best part about it is that rules engine -- and that I believe that you can customize up to 70 different rules -- is dictated by the provider themselves. It’s not a built-in, one-size-fits-all type of solution. Depending on the unique needs of that provider, they can customize that rules engine to reject inaccurate invoices back to the supplier in real-time.

It’s the whole notion of garbage in, garbage out. We're preventing the garbage from coming through, which is then creating those efficiencies in accounts payable. That is absolutely something that’s going to be unique to healthcare and doesn’t exist today, and which again will create tremendous operational efficiencies on the back end.

Because of smart invoicing and the overall transaction efficiency that’s created through the exchange and the network, we're going to be able to enable providers to get invoices in a ready-to-pay status much more quickly. Industry best practice is five days. We've seen metrics, where it could take anywhere between 20 and 40 days to get that invoice approved for most healthcare providers today.

Dynamic discounting

Our relationship with Ariba will enable us to leverage Ariba’s working capital management solutions as well. They’ve got something that they refer to as Dynamic Discounting, which creates the ability to have an ad-hoc negotiation for further cost-of-goods-sold reductions between a provider and a supplier.

Because of the increased visibility into where an invoice is sitting and what the status of that invoice is between suppliers and providers -- something that doesn’t exist in healthcare today -- a supplier can go in and see that an invoice is sitting in a ready-to-pay status.

They can then offer an incremental discount to the provider, so that if the provider  has additional cash on hand and it’s better used to drive additional discounts as opposed to sitting and getting short-term interest, that can make a tremendous amount of sense.

So, there's also the ability to optimize prompt-pay discounts, where appropriate, because we're getting those invoices in a ready-to-pay status much more quickly. So if it’s a two percent discount if you pay within 10 days, and the average invoice isn’t being approved for 20 days, all of a sudden I've missed that window. Even if I have cash on hand, I can’t leverage it.

Even better, if I've missed that prompt-pay window, but am willing to pay on day 20, instead of day 30 or day 40, all of a sudden there is value coming back to the provider as opposed to no incremental value for paying early. It’s just another lever or another tool in the toolkit that we can use to drive further cost reductions in our partnership with Ariba.
As the reimbursement models are changing in healthcare, they're getting more-and-more focused on clinical quality, safety, etc.

Gardner: Of course, healthcare being such a large part of the economy, we're talking about some very large sums of money. But when it comes out to eking out these efficiencies, when you can reduce those paper invoices, when you can streamline the processes, and you can provide the right data at the right time to the right people to make choices to automate over time, what sort of savings are we talking about? Do you have a sense of what the payoffs are when this is done properly?

Grodin: The benefits are significant in a couple of areas, making that back-office function, specifically in AP, more efficient, more scalable, and being able to repurpose the work that was being done in that department and in other back-office administrative areas. Also, the ability to reinvest those resources in front-line patient care delivery.

As the reimbursement models are changing in healthcare, they're getting more-and-more focused on clinical quality, safety, etc. That’s where a hospital’s core focus needs to be, not in the back-office. It needs to be with the patient. Certainly there are significant FTE and operating efficiency benefits created by this partnership, but what we are particularly excited about is more from a contract-compliance perspective.

Through our eCommerce Exchange, our transaction management service, as well as what Ariba is going to bring to the table through PO and invoice automation, invoice conversion services, invoice professional which is their workflow tool, we'll have the ability to ensure that folks are buying on contract where they should be and also ensuring that they are paying the right price. We do a good job today of ensuring that that PO price matches the contract price, but where we have been challenged in the past is the ability to bring that invoice price in.

Significant benefits

It’s going to bring significant benefits, because in some of the research that we're doing with very sophisticated health systems, they're finding that they may only be buying on contract 30-40 percent of the time. So a contract is only as good as its use. If it’s just sitting in a drawer and nobody is accessing it, all the great work that’s been done by their sourcing team or our sourcing team is for naught.

The ability to do all of that in real time, to take that PO price match it up against our contract price and against the invoice price, is going to ensure not only are they buying on contract, but they are paying the right price.

Gardner: As we move further down the road, we see that the technologies in cloud computing and data analysis are being brought to bear on some of these issues of more opportunity, gain insight, see the trends and bargain, and understand what the market will bear, rather than just dealing on a point basis. Do you expect that you'll be looking for more analysis services from providers like Ariba and how important is that in the long-term for further eking out productivity gains?

Grodin: As our relationship continues to blossom with Ariba, I'm sure we’ll be having conversations around their spend visibility and other analytic tools that they can bring to the table. Within MedAssets, we have  our own analytics tools, including service line analytics, spend analytics and pharmacy analytics.
For us, the true unlock is the ability to get access to purchasing and spend data, which is where we are very excited.

For us, the true unlock is the ability to get access to purchasing and spend data, which is where we are very excited. We capture a lot of financial and spend data today, but this purchasing and  indirect spend area is really an untapped horizon where the data and the technology that Ariba is going to bring, in combination with our analytics, people and process, will provide significant benefit.

We currently manage about $5 billion of spend through our National Procurement Center, which is the largest shared services operation of its kind in healthcare today. That combination of people, process, and technology is absolutely going to unlock new opportunities in healthcare from a spend-management and cost-reduction perspective.

Gardner: We’ll have to leave it there. We have been talking about the healthcare sector’s unique operational efficiency and regulatory challenges and how MedAssets, in partnership with Ariba, has found ways to improve health provider and supplier compliance, cost and accuracy of results.

I’d like to thank our guest. We're here with Rick Grodin, Senior Vice President of Product Management at MedAssets. Thank you so much, Rick.

Grodin: Thanks for having me. I’ve enjoyed the discussion.

Gardner: And I’d like to thank our audience for joining us here for this special podcast coming to you from the 2013 Ariba Live Conference held recently in Washington, DC.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba-sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Transcript of a BriefingsDirect podcast on how a major healthcare services company is leveraging tools from Ariba to cut costs and improve efficiency. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Tuesday, July 02, 2013

Cloud Services Help SHI Redefine the Buyer-Seller Dynamic for Huge Efficiency Gains Worldwide

Transcript of a BriefingsDirect podcast on how the networked economy is improving business and sales for an IT provider and its customers.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the 2013 Ariba LIVE Conference in Washington, D.C.

Gardner
We're here to explore the latest in collaborative commerce and to learn how innovative companies are tapping into the networked economy. We'll see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series of Ariba-sponsored BriefingsDirect discussions.

Our next innovator interview focuses on SHI International, a global provider of IT products, procurement, and related services, with more than $4 billion in annual turnover. We'll learn how SHI teamed with Ariba, an SAP company, to streamline IT product discovery and purchasing processes for large agricultural machinery builder AGCO. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

To hear how they did it, please join me in welcoming our guest. We're here with John D’Aquila, Applications Support Manager at SHI International Corp. in Somerset, New Jersey. Welcome, John.

John D’Aquila: Welcome, Dana.

Gardner: Good to have you with us. Tell me a little bit about the requirements for buying and selling in this era of "fast is better," "more data is inevitable." What’s different now about buying and selling IT products and services than, say, three or four years ago?

D'Aquila: One thing that has really changed is that IT asset management is a hot topic right now. Customers want to track their purchases much more efficiently than in the past, so they can know exactly how much they have at all times. They want to know if they're over-licensed, under-licensed on the software side, or as far as hardware goes, they want to make sure that they have enough hardware in stock, but don’t have too much. You don’t want to have whole closets and warehouses full of equipment.

Gardner: So it's just as we've heard in a lot of other vertical sectors -- fit for purpose, not too wasteful, just in time, not over-inventory, that sort of thing. You have to be very precise, and therefore, you need to have the data about what’s going on across your supply chain.

D'Aquila: Correct. That's where electronic commerce comes in, in IT asset management. I always say that it starts with a great PO, because we want to make sure that when we receive that purchase order, we have as much information that the customer is going to be looking for us to report on downstream.

Years later, if they come back to us and say, how many desktops did we purchase over the last three years and who are they for, the only way we could tell them who it was for is if they told us that information on the purchase order.

Streamlined solution

So the best way to get that is to have a streamlined solution that everyone is using when they're procuring their desktop PC, versus the situation where one PO came over handwritten, one PO came over via fax, and the level of information on each of those POs would be different.

Gardner: How are you doing in terms of getting people to get more digital, more electronic? Is IT a leader or a laggard, or is it all over the map, depending on the individual organization?

D'Aquila: At SHI, as part of every customer QBR or RFP demonstration, we definitely focus on the shi.com portal, which is a standalone website solution to provide them the ability to procure their products from a customized catalog solution.

D'Aquila
Then we show them how we can leverage our check-out question process to collect the information, to make sure that every request and purchase order comes over with that same level of information. If a customer has a solution like Ariba, then we explain to them how we can work with that.

Gardner: This would be a good point, I suppose, to learn more about SHI. Tell us about your organization, how it came about, what you're doing, and why this whole notion of being ultra-efficient across your purchasing processes is essential to your business.

D'Aquila: SHI is a global provider of IT products and solutions. We're headquartered in Somerset, New Jersey, and as you mentioned before, we had over $4 billion in revenue last year. This year we expect to surpass $5 billion.

The number of employees has doubled in four years. So there is definitely an investment internally to enhance the backbone of SHI, which is the sales force and the operations departments.

One thing that I always like to talk about is that as I walk in in the morning -- and all employees walk in -- Above the SHI logo it says "Innovative Solutions and World Class Support." This reminds every employee, as they walk in, that our customers are the reason we're successful, and the way we retain those customers is by providing those innovative solutions and world-class support.

Gardner: Tell me a bit more about how these low-touch orders are executed, and what Ariba’s role is? How are we getting people to be more efficient and more data driven when it comes to procuring their IT services and products?

Customer driven

D'Aquila: The whole Ariba process is typically driven by the customer. In the early stages of evaluating a solution, we can tell them, if they ask us which one have you worked with and what are the benefits of each, but typically the decision has already been made by the time they come to my team.

We'll explain to them our capabilities around that, and how we could seek benefits from little pieces of information on either the punch-out setup request or on the purchase order.

Gardner: Tell us a bit about this example so we can learn more about how a good way to do this unfolds. AGCO -- who are they, how did they become your customer, what are you doing with them, and how do they exemplify what should be going on here?

D'Aquila: AGCO has been a customer of SHI’s for many years. The spend was at some growth, but it was really a slow trend up. Eric Deese is the contractor who is working on the project of enabling Ariba throughout AGCO.

We had a conference call to discuss the requirements and his scheduling and understanding his expectations of what we were going to do. From there, we put the resources in place. We did some testing with Eric, a full test, from the purchase order to invoice, to make sure that everything worked properly. Then, I handed it over to Tammy Wagner, who is the Account Executive for AGCO.
We've tailored a catalog around the requirements that Eric provided to make it easier for his users to find products.

One thing that we really like to focus on with customers is, rather than show them everything we could sell, we show what they actually need and want. So we've tailored a catalog around the requirements that Eric provided to make it easier for his users to find products.

Since we've gone live, the number of products purchased from SHI and the different product lines has tripled. So it's been a great success story.

Gardner: How are these trends around cloud, big data, and more process-driven efficiency goals translated into actual savings or efficiencies? Can we quantify it? Are there any metrics of success even for a company like AGCO? What did they gain when they did this better?

D'Aquila: One thing is that they control their spend. In speaking to Eric, he explained that the AGCO users were buying software from everywhere. Some people would buy a shrink-wrap copy of software, which is really not the right way to buy software. They would use their P-Cards, and then they would just do an expense report, so it wouldn't be captured properly within their cost centers and the internal accounting.

Now, he said, all the employees of AGCO are going into the Ariba application and procuring their software from SHI. So maverick spend has been controlled.

As far the cloud, we're not doing anything today with AGCO in that space. SHI does have cloud solutions, backup-as-a-service solutions, and hopefully in the future we can build that out.

Single-point purchasing

Gardner: Can you prove back to them, when they do this with a single point for purchasing and when they have a standard operating procedure that everyone lines up behind? You must get more data in that regard than you can feed back to the customer to prove to them what they are saving. For example, the P-Card tax, that's not involved. How can you quantify this in dollar terms? Do you have a means to do that?

D'Aquila: We don't know exactly how much they've paid in the past. However, we can show Eric the spend with SHI and how it has grown. We work with you. Your overall spend has helped you secure better pricing with the manufacturers and with SHI, which in the long-term will turn over savings for AGCO.

Gardner: As IT organizations, in particular, are looking to move more towards an operations expenditure (OPEX) approach rather than the capital expenditure (CAPEX), they're looking for services, for leasing, and for outsourcing types of services. How is that impacting your business and how does that also impact the buying and selling process?

D'Aquila: There has definitely been a trend of more operational expense, versus capital. We notice that customers are no longer treating a desktop as a commodity. It's more of a rental. You're going to use it for a few years and it's no longer going to be expected to run the life of an employee.

So the catalog refresh cycles, have changed, as far as the number of items in the catalog. There is definitely standardizing and making sure that everyone in the organization has the same type of product, so they can get better imaging and so forth.
Although it is BYOD, they're still putting minimum specifications that really require a business-type tool. You are not going to get away with a retail laptop, desktop, or even the smaller mobile devices.

There is also a trend toward bring your own device (BYOD) that has been coming our way. Organizations are telling their employees, here is your minimum specifications, you can buy any PC, but it's out of your own pocket. It's up to you to purchase it, but you can bring that to work, whether it's a mobile device or even a laptop.

Gardner: Are you starting to see any trends with BYOD where they would say, you can buy it, but why don't you buy it through these guys because they get a bulk rate? Is there a sort of a hybrid, where it's the corporation managing the buy, getting the benefits of the bulk sale, the organization around that, but having it be done through the end user, the employee, and then managed by them over time?

D'Aquila: When we're involved, that's the BYOD procedure that I see in place. The customer does pick a standard set of solutions and products and say, here is what you could choose from 20 items, and you should buy this from SHI, because we have secured deals through the manufacturer and through SHI to get discounted pricing. Of course, they can go to a retail shop on a weekend and maybe get one of the five that come in that are on sale, but typically that's not going to meet the specifications.

Although it is BYOD, they're still putting minimum specifications that really require a business-type tool. You are not going to get away with a retail laptop, desktop, or even the smaller mobile devices.

Gardner: John, we've been talking a lot about how the buyer from your organization is benefiting from an Ariba relationship. How about on your acquisition side, your supply chain? Is the Ariba Network coming into play on that side as well?

Net new customers

D'Aquila: We use Ariba as a seller, we have seen great benefit in growing customers, and that's really where we focus. We want to get net new customers and grow the catalogs and offerings to the existing customers.

Today, there may be a customer that only purchases software from SHI. We want to introduce them to the fact that although we were Software House International, we are SHI now, because we sell all products that are IT related -- hardware, services, and solutions.

Gardner: And because we are here at Ariba LIVE, what are you hearing that excites you. It may be the spot-buying information. Is that something that would be of interest to you?
We sell all products that are IT related -- hardware, services, and solutions.

D'Aquila: Yes. I've used Discovery in the past. I think there were a lot of empty requests we would respond, and then they wouldn't be viewed. I'm expecting that with the Spot Buy, because it will come directly out of the SAP application and will be someone keying in a request and looking for the bids, we'll get better leads from the solution. I'm looking forward to see what comes of it.

Gardner: I am afraid we will have to leave it there. We've been talking about how SHI has teamed up with Ariba to streamline IT product purchasing, processes, especially for a large agricultural company, AGCO.

Thank you so much to our guest, John D’Aquila, Applications Support Manager at SHI International. Thanks so much.

D'Aquila: Thank you, Dana.

Gardner: And thank you to our audience for joining this special podcast coming to you from the 2013 Ariba LIVE Conference in Washington D.C.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout the series of Ariba sponsored BriefingsDirect discussions. Thanks again for joining, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Transcript of a BriefingsDirect podcast on how the networked economy is improving business and sales for an IT provider and its customers. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Tuesday, June 18, 2013

Blue Marble Media Shows How Mid-Market Selling Gains New Life Via Ariba Discovery

Transcript of a BriefingsDirect podcast on how spot-buying capabilities can increase leads and sales for a small company.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series from the 2013 Ariba LIVE Conference in Washington, D.C.

Gardner
Last month, we explored the latest in collaborative commerce to learn how innovative companies are tapping into the networked economy. We'll now see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series. [Disclosure: Ariba, an SAP company, is a sponsor of BriefingsDirect podcasts.]

Our next innovator case study focuses on Blue Marble Media in Atlanta, and how they've been using spot-buying capabilities on the Ariba Network and Ariba Discovery to find new sales channels and new clients.

Please join me in welcoming our guest to learn more about how agile procurement is working for them on the sell side. We're joined by Cal Miller, Vice President of Business Development at Blue Marble Media. Welcome, Cal.

Cal Miller: Thanks very much for having me.

Gardner: Tell us a little bit about your company -- your size, what services and products you provide -- and we'll start to learn more about how you're selling in a new and innovative way.
One of the real benefits we found out early on Ariba Discovery is we can help educate people on the process of looking for companies like us.

Miller: Even though we're very, very small, less than $2 million in revenue, we have clients like Georgia-Pacific, Verizon, Ariba, and the CDC. We work with a lot of medium-sized companies and even startups, very small ones. So the whole planet is our opportunity, if you will. We develop video, motion graphics, and animation for sales support, marketing, corporate communications, and just about any type of visual presentation that you might need.

Gardner: And is this a large and growing market? Is this not something you are easily able to tap into? Why would you need to go through non-traditional channels to get new business?

Miller: Actually, it’s a very overcrowded supplier sector. We're a little different in that we're a turnkey provider. We're not just a “video house.” There are many of those out there, and they're good firms, but we're much more strategic. We do well when we begin a project and can interface at a C level with a company and help them come up with the strategy and the solution that eventually drives the message.

Our strength quite often is something that people don’t know is even out there. One of the real benefits we found out early on Ariba Discovery is we can help educate people on the process of looking for companies like us and then hopefully they are going to say, "Okay, we'll call you back."

Halfway to goal

Gardner: As someone who is already on the Ariba Network, they need to know and need to acquire, so they're halfway to finding the goal. You're going to need to go halfway toward them with your specific differentiating value and make that understood.

This notion of spot buying however expands that, it allows more than just a structured procurement professional who is looking for services and extends this down to people who are doing ad hoc, occasional, once-in-a-blue-moon types of buying. How has that worked out? Tell me a little bit more about how you even got involved with Ariba Discovery and spot buying at all?

Miller: In our world spot buying is probably half of our total business. Even large companies may only have a need for a high-profile video series once a year, two times a year, or every other year. So the people that are charged with developing that solution quite often aren't the people who are going to be writing the check or making the procurement, and vice versa.

Miller
So the real challenge there is to get these people to understand that there is a vetting process. Ariba has provided this service, so a company like us can sit up and say, "Hey, we're a little different than the other guys. Let’s engage and start some dialogue."

Gardner: What has been the result? Let’s learn first about how long you've been doing this? What’s the timeline on how you have been using Discovery and extending that to that spot buying type of clientele?
We've learned that you still need to respond, because you get that opportunity to almost simulate a face-to-face meeting.

Miller: It will be a year in a couple of weeks. We took a few months to learn the system, ramp up, and get going, but we've already had a very nice project and contract from a national bank that came through the network. And we have kind of a follow-up project with them. So that will be additional revenue.

We have several opportunities that have been presented to us and we are in different stages of developing those projects as they move forward.

Even on a few of the introductions that we've passed up, we've made a response, but we knew it wasn’t a good fit. We've learned that you still need to respond, because you get that opportunity to almost simulate a face-to-face meeting, because they get to learn about you, and you're building a relationship.

One of the biggest challenges that people on this network don't realize is to not look at your computer screen like it’s just another interface computer screen. You're looking through the eyes of Ariba at a real, live person on the other end- who can write you a check, and that changes the dynamic of how you communicate through the Network.

Gardner: And if it’s not a right fit for them, they might have a word-of-mouth, community, or social connection with someone that they could refer you to. So there are concentric circles of engagement.

Circles of engagement

Miller: That happens very often, especially with the larger companies. It’s, "These guys can do this. Here, give them a call in three months or pass this on to Joe, because they are going to need this." That’s worth its weight in gold. You can’t get that by knocking on the door or shooting out a bevy of emails. It just doesn’t happen.

Gardner: Now, as a mid-market company, a smaller company, you are of course price conscious yourself. What was the spend experience when you got involved with Ariba? How did you step into the water?

Miller: We had been a supplier to Ariba for about a year and a half, and then it was suggested that we needed to be on the network.  We looked at it and started at the basic level. Within about four months, we realized that this is really a good deal. So I spent a lot of time learning more about it, and we immediately upgraded to the Premium Advantage level. It's the best investment we ever made.

Gardner: So this was sort of a crawl-walk-run approach, where you didn’t have to spend until you had the commensurate revenue to back it and make it logical?

Miller: Yes. And for us as a small company, and many of you listening may be able to identify with this, we have all these different marketing and sales-support options out there, and they are all good tools in their own right. But if you have limited time and budget, to me it was a no-brainer. This is the best way to make use of our time, get the quality of leads that we need, and make the contacts that we're looking for at a C level.
We immediately upgraded to the Premium Advantage level. It's the best investment we ever made.

Gardner: And that seems to be especially the case when an organization like yours has a significant, maybe even a majority, portion of your sales in that ad-hoc spot-buying type of engagement.

Miller: Very well summarized, Dana. That's very true. For a company like us, we would love to get ongoing contracts, but in our world and with the product and service we offer, it doesn’t come that way. So spot buying is going to be the focus of how we utilize our partnership with Ariba.

Gardner: When you live quarter to quarter and you have to roll that rock back up the hill, it’s nice to have a partner to help you.

Miller: Absolutely. I wish this had been around 20 years ago.

Gardner: Very good. We'll have to leave it there, I'm afraid. We've been talking about how the mounting need for spot buying is benefiting companies who are selling into that type of engagement.

I'd like to thank our guest for joining us. We're here with Cal Miller, Vice President of Business Development at Blue Marble Media in Atlanta. Thank you, Cal.

Miller: Thank you very much. Enjoyed it.

Gardner: And thanks to our audience for joining this special podcast coming to you from the 2013 Ariba LIVE Conference in Washington, D.C.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout the series of Ariba sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Transcript of a BriefingsDirect podcast on how spot-buying capabilities can increase leads and sales for a small company. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Thursday, May 23, 2013

Ariba Product Roadmap Points to New Value From Cloud Data Analytics, Mobile Support, and Managed Services Procurement

Transcript of a BriefingsDirect podcast on what's ahead for Ariba products and services in helping companies collaborate on procurement, sales, and improving business productivity.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the 2013 Ariba LIVE Conference in Washington, D.C.

Gardner
We're here in the week of May 6 to explore the latest in collaborative commerce and to learn how innovative companies are tapping into the networked economy. We'll see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series of Ariba-sponsored BriefingsDirect discussions.

Our next interview focuses on the product and services roadmap and improved strategy insights unveiled by Ariba, an SAP company, at the recent Ariba LIVE Conference.

Here to explain the latest news and offer some forthcoming innovation insights for how Ariba will be addressing its customers’ needs as well as its partners and ecosystem requirements is Chris Haydon, Vice President of Solutions Management for Procurement, Finance, and Network at Ariba. Welcome, Chris. [Disclosure: Ariba, an SAP company, is a sponsor of BriefingsDirect podcasts.]

Chris Haydon: Thank you, Dana. Nice to be with you.

Gardner: Before we look to the future roadmap, maybe we should define the milestones of the current roadmap. Could you characterize where we are now with Ariba in terms of some of the big news here at LIVE?

Haydon: I'm happy to share that. We have some really exciting innovation coming in the near term to Ariba, as you said, in a couple of areas. First, let's talk about Network RFQ or the Spot Buy. We think this is part of the undiscovered country, where, according to The Hackett Group, 40-plus percent of spend is not sourced.

Haydon
By linking this non-sourced spend to the Ariba Network, we think we're going to be able to address a large pain point for our buyers and our sellers. Network RFQ or Spot Buy is a near-term solution that we announced here at LIVE, and we're bringing that forward over the next six months.

The next exciting innovation is at the other end of the process. That’s a solution we call AribaPay. AribaPay is what we think is a game-changing solution that delivers rich remittance and invoice information that’s only available from the Ariba Network through solution secure, global payment infrastructure.

And I'll talk a little bit later about some of the more exciting things we're doing in services procurement.

Down market

Gardner: It seems to me, Chris, that, in a sense, you're going to the mid-market. You're creating some services with Spot Buy that help people in their ad-hoc, low-volume purchasing.

You're providing more services types of purchasing capabilities, maybe for those mid-market organizations or different kinds of companies like services-oriented companies. And, you're also connecting via Dell Boomi to QuickBooks, which is an important asset for how people run small businesses. Am I reading this right? Are we expanding the addressable market here?

Haydon: We are, and that’s an excellent point. We look at it two ways. We're looking to address all commerce. Things like the Spot Buy, AribaPay, services, procurement, and estimate-based services are really addressing the breadth of spend, and that applies at the upper end and the lower end.

There are important pieces that you touched on, especially with our Dell Boomi partnership and the announcement here for QuickBooks. We want to make it accessible to grow the ecosystem and to make the collaboration across the network as frictionless as possible.

With Dell Boomi announcing QuickBooks, it enables suppliers specifically with that back-end system to be able to comply with all the collaboration of business processes on the Ariba Network, and we're really only just getting started.
We want our customers on both the buy-side and the sell-side of their partners to make their own choices.

There is a massive ecosystem out there with QuickBooks, but when we have a look around, there are more than 120 prominent backend systems. So it's not just the SAPs, the Oracles, the JD Edwards, and Lawsons. It's the QuickBooks and the Intuits. It's the Great Plains of the world.

Gardner: So for those who may have thought that procurement vis-à-vis the cloud, procurement vis-à-vis on-premises back-end business application system, was just for the larger enterprises, it's not so.

Haydon: Not so at all. That’s what we really want to think about. Think about at it as back-end agnostic. We want our customers on both the buy-side and the sell-side of their partners to make their own choices. It's really their own choice of deployment.

If they want to take an integrated business-to-business (B2B) channel, they can. If they want to come to a portal, they can. If they want to have an extract that goes into their own customized system, they can do that as well, or all of the above at the same time, and really just taking that process forward.

Gardner: We've seen a larger market. We're also seeing the notion of one-stop shopping with Ariba, because with AribaPay people can now begin to execute payments through the same cloud, through which they would organize and manage procurement and spend. Tell me how that works? Is this a credit card, a debit card? Is this a transactional banking interface? What does AribaPay really mean?

Brand new

Haydon: Number one, it's brand-new. First, let's talk about the problems that we had, and how we think we are going to address it. More than 40 percent of payments in corporate America are still check based. Check-based payments present their own problems, not just for the buyers, but also from the sellers. They don’t know when they're going to get paid. And when they are getting paid, how do they reconcile what they're actually getting paid for?

AribaPay is a new service. It's not a P-Card. It's leveraging a new type of electronic payment through an ACH-styled channel. It enables buyers to take 100 percent of their payments through the Ariba Network. It lets the suppliers opt in to be able to match and move from our paper-based payment channel check, to an electronic channel that is married. This is the interesting value prop for the network. That is married with their rich information.

So that’s the value. We think it's very differentiated. We're going to be leveraging a large financial institution provider who has great breadth and penetration, not just here in the United States, but globally as well.

Gardner: And that would be the Discover Financial Services?

Haydon: That's correct -- Discover Financial Services. We announced that at LIVE this month, and I know they're as excited as we are,. They have the wherewithal to bring the credibility and the scale to the payments channel, while Ariba has the credibility in the scale of the supply base and the commercial B2B traffic. We think that that one plus one equals three and is a game changer in electronic payments.

Gardner: Moving on to the future or vision that you're painting for the attendees here at LIVE, you've been talking about three buckets: network enhancements -- the Ariba Network -- application enhancements, and infrastructure enhancement. So let's start with network. What should we expect in the roadmap of the next two or three years for the Ariba Network?
The ability to apply your own business rules and logic to those collaborations is massive.

Haydon: We're really excited about the Ariba Network and what we are going to do there. When we think about the network, we've got four or five themes. One piece of big news is that we're getting into and supporting supply chain and logistics processes, and adding that level of collaboration. Today, we have 10 or 11 types of collaborations that you can do on the Ariba Network, like an order, an invoice, and so on.

Over the next several releases, we're going to be more than doubling that amount of collaboration that you can do between trading partners on the network. That’s exciting, and there are things like forecasting and goods receipt notices.

I won’t go into the specifics of every single transaction, but think about of doubling the amount of collaboration that you can do and the visibility in that. The ability to apply your own business rules and logic to those collaborations is massive.

The second thing we're doing on the network is adding a new spend category, which we call services invoicing. This is estimate-based spend and this is another up market, down market, broad approach, in which there are a whole heap of services.

This is more of an estimate-based style spend where you don’t necessarily know the full cost of an item until you finish it. Whether you're drilling an oil well or constructing a building, there are variations there. So we're adding that capability into the network.

User interface

Another area is what we call Network 2.0, and this is extending and changing not just the user interface, but extending and adding more intrinsic core capabilities to the network. Ariba has a number of network assets and we think it's important to have a single network platform globally. It's the commerce internet, the network.

So our Network 2.0 program is a phase delivery of extending the core capabilities of the Ariba network over the next couple of years in terms of order status, results, requests in terms of goods receipt notices, advanced shipping notices, more invoice capability, and just growing that out globally.

Last but not least is just more and more supply collaboration, focusing on the ability for suppliers to more easily respond, comply, and manage their profiles on the Ariba Network.

Gardner: So it's more visibility across these processes across organizational boundaries, more ability to leverage each others' data and to hook up processes, which of course, all means much more efficient business, lower cost, and agility. That services procurement possibility, where you don't have to actually know the end price, but you can start the process, nonetheless, brings in that agility very well. Applications themselves, what should we expect there?

Haydon: We've got a whole raft of capability coming across that whole application suite. We can break that into two or three areas. In our sourcing, contract management, supplier information management, and supply performance management suite, we're doing functionality enhancements on one of the exciting pieces.
We're introducing a new look and feel, a consumer like look and feel, to our catalog and our search engine.

In the spend visibility area, we're going to be leveraging the SAP In-Memory technology HANA. What we are doing there is early for us, but there are some very exciting, encouraging results in terms of the speed and the performance we've heard about from SAP. Running our own technology on that and seeing the results is exciting for us and will be exciting for our customers.

That's one interesting specific area in Spend Vis that we're starting on progressing. And there is good core enhancing in our contract management and our sourcing areas, core-functional rich requirements, and user interface, better integration layers, and just making that whole process more seamless.

As we move more into our procurement suite, we're introducing a new look and feel, a consumer like look and feel, to our catalog and our search engine. The more Amazon-style search touches more users than anyone else. As you can imagine, that’s how they need to requisition tools. So making that a friendly UI and taking that UI or user experience through to the other products is fantastic.

One of the other most exciting areas for us is services procurement, a very large investment for us. Services procurement is our application to be able to support temporary or contingent labor, statement of work or consulting labor, print, marketing and also light industrial. This really is one of the underpinning differences for Ariba, and this is where we're bringing it together.

We're not just building applications any more. We're building network-centric applications or network-aware applications. It means that when we're launching our new services procurement solution, not only are we are going to have a brand-new, refreshed, modern user interface, which is very important.

Differential insights

We're going to be able to leverage the power of the Ariba Network to provide differential insights, into standard day-to-day services procurement on-boarding. That will be looking at average labor rates in the area for the type of service that you're buying and using the network intelligence to give you advice, to give you instruction, to help you manage exceptions on the network.

For example, you want to put in $70 an hour for a rate for a web developer, based on the network intelligence on what like-minded peers are doing. Of course, this is all anonymized and aggregated in the appropriate way, but we're able to say, "You're out of market. It's $75 in this market." So if you put $70, you're not going to be able to do that. That's just one example of the intelligence in the network for services procurement.

Gardner: What’s really interesting to me is all of your vision so tightly aligns with the mega trends of today. There's cloud computing. You talked about the collaboration, the network, and the benefits of that. There's big data. You've talked about the analytics, the ability to bring more data into these processes, across the processes, even across organizational boundaries, rather than to be siloed not only within their own silos, but in each individual company's silos.

Furthermore, the big data trend to me is manifested here by the fact that you're recognizing that data as a definition is shifted. Data used to be an output of an app. The primary data was secondary. We've seen that flip, where the data is the app, and we're able to take the data, use it, and apply it across more processes, and it becomes the app itself. So there's kind of a munge going on and you're certainly on top of that.
We're going to be able to leverage the power of the Ariba Network to provide differential insights, into standard day-to-day services procurement on-boarding.

Lastly, there's mobility, and we haven't talked about that too much, but it seems that your app interfaces, your software-as-a-service (SaaS) and cloud delivery models are taking these processes right down to the individual at the mobile moment, where they are in business, when they need to either spot buy, engage in a service, and then even buy and execute with pay.

What's the last mega trend of the day? Social? You're into that too, because we are seeing more collaboration in the network.

One last mega trend is being able to take this one step further, which is to be proactive and see more insight into processes in business environments. So, analytics, but at a higher level. What should we expect when we look at the resources of SAP, the In-Memory technology improvements with HANA and your being more comprehensive and then expanding addressable market. You're able to bring together tremendous amount of data, and exercising the proper privacy and access controls, start to deliver  strategic insights back to your customers. Tell me little bit about the potential.

Haydon: Absolutely. I don’t think we touched on that. When we think about the networked economy, the networked apps, the network-centric apps, the network itself, one should be able to connect any demand generating or receiving system. We touched on that with Dell Boomi, but it's seamless integration across the piece. We want to be comprehensive, which is adding more collaboration.

Critical mass

The interesting thing about this collaboration, is it starts driving at some levels a critical mass of data. The trend is that the network is intelligent. It's actually able to piece together not just the transaction itself, but who you are. We're quite excited, because this is the massive differentiator of the network. You talked about apps. We have not just the transactional data, but we have the master data, and we can also take other sources of information.

Gardner: Say weather or location?

Haydon: Weather, location, stock reports, SEC filings, Dun and Bradstreet writings, whatever you like, to intersect.

So this data plus knowledge gives you information. With SAP, it's a very exciting technology. SAP InfoNet, Supplier InfoNet, is able to leverage network data. Today, it has over 160 feeds. It's smart, meaning it's smart intelligence. It can automatically take those feeds and contextualize.

And that's the real thing we're trying to do -- knowing who the user is, knowing the business process they are trying to execute, and also knowing what they are trying to achieve. And it's bringing that information to the point of demand to help them make actionable, intelligent, and sometimes predictive decisions.
The trend is that the network is intelligent. It's actually able to piece together not just the transaction itself, but who you are.

Where we would like to go is, heaven forbid there is another tsunami, but let's just work through that use case. You get a news alert there is tsunami in Japan again, terrible event. What if you knew that, and what if 80 percent of your core, raw material inputs came from there? Just that alert of that to notify you to saying you've got to know that you might well have a supply problem. What are you going to do?

And by the way, here are three or four other suppliers who can supply this material to you, and they're available on the network. What is that worth? Immeasurable.

Gardner: I think that's very interesting roadmap for a few more years. I'm interested in coming back next year to Ariba LIVE to learn how we're executing on that.

Clearly, a lot of the trends, as I say, are aligned well with where you are and put some wind in your sails. I also think that Ariba and SAP together are in a catbird seat of being in the right place to extend these values, up and down the supply chain, into new markets, across different aspects of business, like business continuity, and even project and portfolio management, getting to where people are, where they are working through their mobile devices. So congratulations on that.

I'm afraid we'll have to leave it there. We've been learning more about the product and services roadmap and improved strategy from Ariba, an SAP company, here at the Ariba LIVE Conference.

So please join me in thanking our guest, Chris Haydon, Vice President of Solutions Management for Procurement, Finance and Network at Ariba. Thanks, Chris.

Haydon: Thank you.

Gardner: And thanks to our audience for joining this special podcast coming to you from the 2013 Ariba LIVE Conference in Washington D.C.

I'm Dana Gardner; Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba sponsored BriefingsDirect discussions. Thanks again for joining, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Transcript of a BriefingsDirect podcast on what's ahead for Ariba products and services in helping companies collaborate on procurement, sales, and improving business productivity. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

You may also be interested in: